12/12/2025
It’s been 12 years since the Peavey brothers first started bringing us big ideas that match PV Heating, Cooling & Plumbing's big ambitions—so naturally, we’ve matched that energy with some big work of our own. In that time, we’ve been proud to execute a full brand rollout complete with messaging, the fleet of vehicles you see all over Atlanta, and all their internal and external marketing. In fact, we’ve had a hand in pretty much everything except their website. (We’ve got to leave a little somethin’ for the other agencies, right?)
A few months back, we took things up a notch. Think massive c*c studio, over 200,000 lumens of blinding light, three freshly scrubbed and camera-ready brothers—oh, and a PV box truck that strutted in to steal the show.
Half-day shoot, full team, full-throttle Ethic getting sh*t done. Six cameras, a drone, dollies, gimbals, portraits, hero shots, interviews—the whole toolbox. And yes, we filmed ourselves filming them because… well, we can’t help ourselves.
This is what a real partnership looks like: trust, hustle, and a team that doesn’t rest until the job is done.
Go behind the scenes to see the full reel
https://ethic.works/pv-bts/