Swarm Agency

08/27/2021

Check out this week's Friday Five!

Verizon's bet on disrupting Google and Facebook, How newsletters have helped publishers build their subscription business, and more!

08/06/2021

Check out this week's Friday Five to get a sense of how fast Amazon's ads are growing.

Five articles that have us buzzing this week Amazon’s ads business posts 87% growth Amazon’s ads growth just keeps ballooning. The company’s “Other” unit, which is primarily made up of advertising but also includes sales related to other service offerings, grew revenue by 87% year-over-yea...

07/30/2021

This week's Friday Five takes home the Gold! Make sure you check it out.

Great Britain's Olympic NFTs, a look ahead at fringe consumer behavior, Taboola acquires Connexity from Symphony Technology Group, and more!

07/23/2021

Make sure to check out this week's Friday Five to ensure you are doing what you can to avoid your Google account getting suspended.

Google pilots new ad policy violations, TikTok helps young people spend wisely, Warby Parker's new iPhone eye test, and more!

07/16/2021

It’s not Friday until the Friday Five drops. Zappos became the latest major retailer to announce more investment in curated content, Gmail is rolling out authenticated brand logos, and we’ve got insights on what life is like for iOS advertisers in a post-IDFA world.

Five articles that have us buzzing this week For Zappos, the Future of Ecommerce Revolves Around Curated Content The advent of shoppable livestreaming has taken the retail world by storm. Ecommerce native Zappos is the latest retailer to join the mounting trend of authentically introducing new produ...

07/09/2021

Google has released so many updates this year it’s hard to keep track, so we gathered the updates together in our Friday Five. Plus, find out how TikTok’s usage per user grew to over 24 hours a month and how Facebook plans to capture some of that attention.

Google Core Update, TikTok's popularity, Facebook's testing of drastic changes to Instagram, 4 new SEO tactics for 2021, and more!

07/07/2021

Swarmer’s kept their Fourth of July family traditions alive this year by running the Peachtree Road Race, soaking up rays at the beach, and turning a truck into an America-themed float for a parade. And of course fireworks. Lots of fireworks.

07/02/2021

We recapped every announcement from Shopify Unite 2021 so you don’t have to. And we also gathered all the info on the changes coming to Google’s broad match modifier keywords, their phasing out of third-party cookies, and how your SEO tactics might help you one day, but hurt you the next.

Five articles that have us buzzing this week All of the Announcements From Shopify Unite 2021 This year’s Shopify Unite was about the infrastructure, tooling, and technologies that make the future of commerce possible. Leadership took to the virtual stage to dive into the products we’ve been wor...

06/25/2021

We find the articles on what’s driving today’s digital marketing and put it all in one place. Grab a fresh coffee and check out the Hive’s Friday Five.

Five articles that have us buzzing this week How performance creative can boost your digital marketing ROI in 2021 Performance creative has a key role to play in enhancing return on investment (ROI) and is key for achieving successful digital marketing strategies and delivering business growth. By u...

06/20/2021

To all the Dads who don’t social media, and to those who social media but maybe shouldn’t; to those who were the first to push for computers at work, and those who were the last to get a computer; to those who can’t get the printer to work, and those who were the first to set up the wireless printer; and to those who call technical support, and those who are technical support - Happy Father’s Day!

06/18/2021

Check out the 52nd issue of the Friday Five! (And in case you forgot because we did and had to google it to double-check, there are 52 weeks in a year. So yay one year’s worth of Friday Fives!)

Five articles that have us buzzing this week Increasing Followers on Your LinkedIn Page: Tips and Tricks from LinkedIn Marketing Labs Due to LinkedIn’s reported record levels of engagement and usage over the past five quarters, Linkedin has been proactive about sharing a range of case studies for ...

06/11/2021

Everyone knows that COVID changed the consumer journey, but how much of that forced-change will stick around as people get back to normal? Major companies are keeping their marketing options open on that, and Apple is putting privacy at the heart of their new features in the future. Catch up on everything you need to know in the Hive’s Friday Five.

Five articles that have us buzzing this week COVID changed the consumer journey, but what’s likely to stick? As marketers look forward to a post-pandemic future, Google reminds us that we should continue to focus on structuring teams and budgets to be omnichannel, pay attention to customers’ pai...