The Brand Development Group

The Brand Development Group Integrated marketing and branding professionals with over 35-years of experience

JD Lewis Group is a full service public relations and marketing firm with over 25 years of combined experience. Founded in Bermuda in 2011, JD Lewis Group has worked with an array of high-profile clientele both locally and internationally and takes pride in the ability to successfully market and brand both products and services globally. Over the years, JD Lewis Group has grown tremendously and cu

rrently offers a wide range of services and specializes in developing effective and creative campaigns designed to meet organization goals and objectives. The use of new and traditional media, implementation of key crisis management tactics combined with its expertise in social media and brand reputation management sets the Group apart from the rest. JD Lewis Group’s top-notch team takes pride in professionalism and creativity, excelling in graphic design, videography, web design, content development, event management and new business development solutions. Each team member possesses a tasteful combination of experience and education that is redefining public relations in Bermuda.

08/09/2026

🎉 Happy Birthday, Althea! 🎂

Today, we celebrate not only you, but the kindness, positivity, dedication, and support you bring to our team every day.

Your hard work and uplifting spirit make a meaningful difference, and we’re grateful to have you as part of the BDG family.

Wishing you a birthday filled with happiness, laughter, and everything you deserve. Here’s to another amazing year ahead! 🧡

Happy Birthday from all of us at The Brand Development Group!

The Brand Development Group, on behalf of Mr. Mark Ferrell, has released a Supplemental Statement to provide additional ...
08/03/2026

The Brand Development Group, on behalf of Mr. Mark Ferrell, has released a Supplemental Statement to provide additional factual context regarding the ARF Financial judgment and subsequent public coverage.

The supplemental statement highlights that:

•⁠ ⁠The court’s judgment was entered against Ms. Kelli A. Potter-Ferrell and Nana’s Chicken-N-Waffles LLC only, with Mr. Ferrell expressly excluded from the judgment.
•⁠ ⁠Court filings acknowledge that Mr. Ferrell returned the full $420,000 to Ms. Potter in 2022.
•⁠ ⁠Public records reflect multiple civil actions involving Ms. Potter’s business interests, with none holding Mr. Ferrell legally liable.
•⁠ ⁠Accurate reporting should reflect the complete public record and the findings contained in the court documents.

We encourage members of the media and the public to review the supplemental statement in its entirety before drawing conclusions or assigning responsibility.

At The Brand Development Group, we remain committed to protecting our clients through clear communication, factual reporting, and strategic public relations.

TruthMatters StrategicCommunications TheBrandDevelopmentGroup MarkFerrell PublicRecord

OFFICIAL SUPPLEMENTAL STATEMENTThe Brand Development Group, on behalf of Mr. Mark Ferrell, has issued a supplemental sta...
07/25/2026

OFFICIAL SUPPLEMENTAL STATEMENT

The Brand Development Group, on behalf of Mr. Mark Ferrell, has issued a supplemental statement to clarify the public record following continued media coverage regarding the ARF Financial judgment.

The supplemental statement addresses:
• The court’s order excluding Mr. Ferrell from the ARF Financial judgment.
• The return of the $420,000 to Ms. Potter in 2022, as reflected in court filings.
• Public records concerning related civil matters and their legal findings.

Accurate reporting begins with accurate records. We encourage members of the media and the public to review the official court documents before assigning responsibility or drawing conclusions.

Swipe through to read the key facts, or visit our website to view the full supplemental statement.

At The Brand Development Group, we remain committed to clear communication, factual reporting, and protecting the integrity of our clients through responsible public relations.

OFFICIAL STATEMENTThe Brand Development Group, on behalf of Mr. Mark Ferrell, has issued an official statement addressin...
07/17/2026

OFFICIAL STATEMENT

The Brand Development Group, on behalf of Mr. Mark Ferrell, has issued an official statement addressing recent media coverage concerning the ARF Financial judgment involving Nana’s Chicken-N-Waffles LLC.

We believe accurate reporting matters.

The statement clarifies that:
• Mr. Mark Ferrell was not named as a defendant in the ARF Financial action.
• The judgment was entered against Ms. Kelli Potter and Nana’s Chicken-N-Waffles LLC.
• The matter has no legal connection to Mr. Ferrell.

We encourage members of the media and the public to review the official public court records before assigning responsibility or drawing conclusions.

Read the full statement by swiping through this carousel or visiting our website.

At The Brand Development Group, we remain committed to clear communication, factual reporting, and protecting the integrity of our clients through accurate public relations.

PublicCommunication C

07/04/2026

Happy 4th of July! 🇺🇸

Today, we celebrate the spirit of freedom, unity, and the opportunities that inspire innovation, resilience, and progress.

At The Brand Development Group, we’re proud to support businesses, entrepreneurs, and organizations as they pursue bold ideas and build lasting impact.

Wishing everyone a safe, joyful, and memorable Independence Day with family and friends.

Happy Independence Day!

TheBrandDevelopmentGroup BusinessGrowth Leadership Innovation Community

Love it or hate it...Social media has changed the way the world communicates.It’s where brands are discovered.Where conv...
06/30/2026

Love it or hate it...

Social media has changed the way the world communicates.

It’s where brands are discovered.
Where conversations happen.
Where communities are built.
And where purchasing decisions are often made before a customer ever visits your website.

But here’s the truth:

Being on social media isn’t enough anymore.

The brands that win are the ones that show up with purpose, consistency, and strategy.

This Social Media Day, ask yourself:

✅ Is your content attracting the right audience?

✅ Is your brand message clear?

✅ Are you building a community or just posting?

✅ Is your social media helping your business grow?

Because every post should have a purpose.

At The Brand Development Group, we help businesses transform social media from a posting platform into a growth platform.

Happy Social Media Day.

MarketingStrategy ContentMarketing BrandBuilding SocialMedi

Most business problems aren’t marketing problems.They’re communication problems.If your audience doesn’t understand:• Wh...
06/26/2026

Most business problems aren’t marketing problems.

They’re communication problems.

If your audience doesn’t understand:
• What you do
• Who you help
• Why you’re different
• Why they should trust you

Then even the best products and services can be overlooked.

Effective communication isn’t about saying more.

It’s about saying the right things clearly, consistently, and strategically.

The strongest brands don’t just get attention.

They create understanding.

This Effective Communications Month, take a moment to ask yourself:

Can someone explain your business after visiting your website, social media page, or reading your marketing materials?

If the answer is no, it may be time to refine your message.

At The Brand Development Group, we help businesses clarify their message, strengthen their brand voice, and communicate with purpose.

Because clarity creates connection.
And connection drives growth.

BusinessGrowth PublicRelations BrandMessaging CommunicationMatters

Still doing all your marketing yourself? You’re not alone. Most entrepreneurs start as the entire marketing department...
06/24/2026

Still doing all your marketing yourself?

You’re not alone. Most entrepreneurs start as the entire marketing department.
CEO.
Content Creator.
Designer.
Social Media Manager.
Customer Service Representative.

At first, DIY marketing helps you learn your audience, find your voice, and build your brand. But eventually, doing everything yourself can become the very thing holding your business back.

If you’re constantly wondering:
• What should I post?
• Why isn’t my content performing?
• ⁠Where are the leads?
• ⁠Why does marketing feel so overwhelming?

It may not be a content problem. It may be a strategy problem. The goal isn’t to do everything yourself. The goal is to grow your business.

At The Brand Development Group, we help entrepreneurs move from random marketing activities to intentional marketing strategies that drive awareness, engagement, and growth.

Stop guessing. Start growing.

Book your consultation today.

Send us a message.

On Positive Media Day, we’re reminded that content does more than fill our feeds. It influences perspectives, shapes co...
06/23/2026

On Positive Media Day, we’re reminded that content does more than fill our feeds. It influences perspectives, shapes conversations, and impacts communities.

The question isn’t just what you’re posting. It’s what you’re promoting.

Let’s choose content that informs, inspires, and creates positive impact.

CreateImpact PositiveContent DigitalMarketing

From entrepreneurship and innovation to music, arts, education, healthcare, public service, and leadership, Caribbean co...
06/22/2026

From entrepreneurship and innovation to music, arts, education, healthcare, public service, and leadership, Caribbean communities have helped shape societies around the world while preserving a legacy rooted in resilience, creativity, and excellence.

This month, we honor the stories, traditions, achievements, and impact of Caribbean people whose influence continues to inspire generations.

Our stories matter. Our culture matters. Our legacy matters. Today and every day, we celebrate the diversity, strength, and spirit of the Caribbean community.

Happy Caribbean-American Heritage Month.

HeritageAndLegacy DiversityAndInclusion CaribbeanPeople CaribbeanDiaspora BrandDevelopmentGroup

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Atlanta, GA

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Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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+14044573589

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