MMR Research Associates

Name: MMR Research Associates
Address: 1050 Crown Pointe Pkwy, Atlanta, GA, 30338, US
Telephone: +17706505005

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MMR Research Associates

WE ARE MMR

A passionate team of forward thinking experts who provide customized, decision-focused ma

09/24/2026

Farmers rotate crops because planting the same thing in the same soil year after year wears it out. Research works the same way! If you run the same survey to the same panel with the same questions enough times, you get less out of it each round.

Has your customer satisfaction survey looked the same for the last three years? Then you already know what it's going to tell you before the results come back.

That doesn't mean you have to start from scratch. It might mean a new panel, a different set of questions, or a method you haven't tried before. But even one change can surface something the old survey stopped being able to catch.

Before you field the same study again this fall, decide what you're changing and why. If you're not sure where to start, we’re here to help!

09/21/2026

Did you know that farmers don't stop after the first pass through a field? Gleaners go back through afterward, picking up the grain the equipment missed and the stalks that were in hard-to-reach spots.

We work the same way with research. The topline findings are harvested first, but then we keep going, looking for smaller patterns and connections that didn’t show up until we were specifically looking for them.

When you work with our team of researchers, you're not just getting the obvious findings. You're getting what's underneath them and a plan for what to do with it all.

09/11/2026

Say hello to MMR's newest intern, Luc!

Luc is currently pursuing his B.S. in Mechanical Engineering from the University of Georgia (Go Dawgs!). He's dedicated to using AI in a safe and impactful way in marketing research and beyond, and finds excitement about the new frontier of AI development. He has a range of skills, from software and product development to project management and team leadership. Plus, he's an avid Atlanta sports follower, his favorite being the Atlanta United.

We're excited to see how Luc will make an impact on the team, and can't wait to show him how we operate. Welcome, Luc!

09/10/2026

It's apple season, and we couldn't resist pulling the data around U.S. production. Everyone knows apples grow all over the country, from small Northeast orchards to backyard trees, but when you look at the USDA’s 2025 production data state by state, apples aren’t as "grown everywhere" as we thought.

Washington produces over 8 billion pounds (of the country’s total 11.5 billion pounds, more than the next most states combined!

09/07/2026

Happy Labor Day! All of us at MMR are grateful for the people we get to work with every day.

09/03/2026

Every September, the USDA publishes its Crop Production report. The National Agricultural Statistics Service revises its national corn and soybean estimates, pulling in certified acreage data from the Farm Service Agency, field surveys, and satellite imagery gathered right up through harvest, to correct whatever the spring projections got wrong.

In our work, we’ve learned that a lot of organizations don't apply that same discipline to their own research. Often, a market assumption or customer insight gets set early in the year, and by the time budgets and strategy get finalized in the fall, nobody has gone back to check it against what's really happened.

So this fall harvest season, treat your data the way USDA treats its crop estimates: something you revisit and correct with current evidence before you build next year's plan on it, not something you set once and carry forward unchecked.

08/31/2026

We've been talking a lot about back-to-school data this month, but this season isn't just about shopping. This year, "back" means more than the next grade. For many Americans, it means "return:” going back to school for higher pay, to future-proof against AI, or to find something new after burnout.

Continuing education as a path to advancement or a reset is gaining traction across industries and generations, especially as fully online and hybrid options become more accessible. In fact, 48% of Americans surveyed by the American College of Education this year didn’t believe their career path was sustainable unless they returned to school.

So why share this data? Because when national trends like these emerge, it’s worth checking in on how they might be impacting your organization. If valuable team members are enrolling in programs this fall, it might be worth a conversation to understand what support they need, or what you could be taking for granted.

Consider this your friendly reminder: it’s not just about reading the reports, it’s about what you do with the data next that matters.

08/26/2026

Happy National Dog Day! To celebrate, here are some of the MMR team's best four-legged friends.

Did you know that your dogs can distinguish between your emotions? A neuroscientist named Laura Cuaya trained 14 pet dogs to stay still and awake during ten-minute MRI scans, and they discovered that their brain registered different types of emotions in various ways. Happy faces lit up their temporal cortex and caudate nucleus, whereas sad, frightened, and angry expressions did not, instead activating a separate portion of their brains.

As you celebrate your dog today (and everyday), consider how your emotions may impact their everyday life! Read more in the Smithsonian Magazine article below.

https://www.smithsonianmag.com/smart-news/scientists-gave-dogs-mris-and-learned-that-theyre-surprisingly-good-at-distinguishing-between-human-emotions-even-some-negative-ones-180989329/

08/24/2026

Say hello to our newest team member, Jim O'Hara!

Joining the team as a Vice President of Client Relationships, Jim brings more than 25 years of experience in the research industry. His expertise spans industries, including FMCG, travel, entertainment, restaurants, financial services, and retail. He's passionate about delivering insights to drive business success within product and service innovation, marketing campaign development and evaluation, and behavioral tracking, making him a perfect addition to MMR.

Outside of work, Jim's hobbies include golf, listening to live music, reading crime thriller novels, doing jigsaw puzzles, and watching football. Welcome to the team, Jim!

08/22/2026

Congrats to Laurie on 15 years at MMR!

Laurie’s passion lies in finding the “why” behind the numbers. This careful consideration is part of what makes her such a valuable team member; she’s committed to interpreting our qualitative and quantitative data on another level to deliver insights to our clients. Her expertise crosses industries, from healthcare and hospitality to financial services.

Thank you for your commitment to the MMR team, Laurie!

Address

1050 Crown Pointe Pkwy
Atlanta, GA
30338

Telephone

+17706505005

Website

http://www.mmrresearch.com/

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