MMR Research Associates

06/16/2026

Did you know that Father’s Day 2025 set a record $24 billion in spending? Seems crazy to think about when “dad has everything” and is “impossible to shop for.”

Since we love data here at MMR, here are some fun Father’s Day insights from the National Retail Federation to inspire any last-minute gift shopping!

06/01/2026

Cheers to Sandra for 21 years at MMR!

Sandra's commitment to the MMR team is clear through her work with clients, always bringing the best possible service to address their specific needs. Her research experience spans industries, providing expertise in retail, consumer packed goods, financial services, and more.

Thank you for all your hard work, Sandra!

05/28/2026

We became 100 percent employee-owned back in 2019, and one of the things that has become clearer with each year since is how directly ownership shapes the quality of the work. When every person on the team has a genuine stake in the outcome of a project, the extra hour on a study comes from conviction, and the attention to detail comes from a place that is difficult to replicate with incentive structures alone. The quality of the work tends to come from the same place the ownership does, which is to say, from inside the building.

05/28/2026

We became 100 percent employee-owned back in 2019, and one of the things that has become clearer with each year since is how directly ownership shapes the quality of the work. When every person on the team has a genuine stake in the outcome of a project, the extra hour on a study comes from conviction, and the attention to detail comes from a place that is difficult to replicate with incentive structures alone. The quality of the work tends to come from the same place the ownership does, which is to say, from inside the building.

05/21/2026

At MMR, client data protection has always been built into the way we operate. This year, we are formalizing that commitment by pursuing SOC 2 compliance, which is a rigorous, independent audit of how a firm handles, protects, and manages the data entrusted to it.

For our financial services and enterprise clients, this is the kind of standard that separates research partners who take data stewardship seriously from those who treat it as an afterthought. For us, it is the natural next step in a practice we have been building for over two decades.

The process takes time, and the audit itself is still months out. We will be sharing milestones along the way as the work progresses.

05/18/2026

There are a few people at any research firm who hold the kind of client relationships that outlast everything around them, and Paul Neuzil is one of them for us. He has been at MMR for 7 years and in this industry for nearly 40, which means he has been doing this work longer than most of our clients have been in their current roles. A lot of the relationships he built in his first decade are still the ones clients pick up the phone for today.

A group from the team made the trip to Cincinnati to send him off at a Reds game, which is exactly the kind of retirement Paul would choose over a speech or a ceremony. We are grateful for the standard he set here, and the clients and researchers he leaves behind are better for it.

05/13/2026

CURE Childhood Cancer’s Casino Night: “Cocktails & CURE” is just a month away!

We’re excited to sponsor this incredible event here in Atlanta, a night of casino games, great cocktails, and a room full of people showing up for the same cause.

A leader in advancing precision medicine, the most promising approach to the childhood cancer treatment in decades, CURE is an important organization that has invested more than $45 million in lifesaving research.

Read more about the event and how it benefits this wonderful organization here: https://curechildhoodcancer.org/our-events/cocktails-and-cure/

05/12/2026

Congrats to William for nine years on the MMR team!

William has more than 30 years of experience in the research industry, spanning across industries like healthcare, insurance, and restaurants. He's driven by his ability to provide expert service to clients and the community.

Be sure to wish William a happy anniversary today!

05/07/2026

The first thing you’ll read about MMR if you visit us online is that we’re a team of researchers who create and seize opportunities to “deliver, elevate, grow, innovate, and delight.” We don’t force clients’ to fit our research methodologies. We take a client-first approach.

As a 100% researcher-owned company, we reward our team for their dedication to our clients, partners, and vendors around the world. In other words, you are the reason our work has meaning.

To learn more about who we are, where we work, and why we do what we do, visit the link below.

https://www.mmrresearch.com/

MMR Research Associates, Inc., is a full-service marketing research firm in Atlanta, Georgia made up of a team of talented, highly experienced and educated marketing research professionals.

05/04/2026

"The Psychology of Summer Marketing: Why Customers Buy Differently When the Sun Is Out" ☀️ 🛍️

Summer is not far off, so it’s time to brush up on the psychology of consumer behavior when beach vacations are on the brain. But as the article points out, “summer isn’t just for suntans and family vacations…it’s also prime time for spending.”

So how should marketers tailor their campaigns to appeal to the one-of-a-kind psychological shifts that come along with tank tops and flip flops? When people are happy, they’re less likely to overthink everything, from how to style their hair to what they spend their money on. Marketers who build strategies around their audiences being “in the mood to say yes” will find that what might have been out of reach in November is low-hanging fruit in June.

To read the article and dig into the behavioral studies that fueled it, click the link below.

https://bit.ly/4qZwb2e

Summer triggers one-of-a-kind psychological and behavioral shifts that can directly impact how-and why-consumers make their purchases.