Gen3 Marketing

06/02/2026

Should your brand manage its affiliate program in-house or work with an agency?

It's a question a lot of marketing teams wrestle with, and there's no single right answer. But affiliate has become specialized enough that it's worth understanding what each approach actually delivers before making the call.

Gen3's blog breaks down five key areas where the decision really comes down to resources, relationships, and scale. A useful read if the question is already on your radar.

https://hubs.li/Q04h_-W40

06/01/2026

Big news from Gen3!

We've been ranked in the top 5 for Affiliate Marketing in Digital Commerce 360's 2026 Leading Vendors to the Top 1000 Retailers Report. We’re honored to be included for the 10th consecutive year.

It's a proud moment for our team and a reflection of the work we do every day for the brands we partner with. Thank you to our customers for trusting us with their programs.

https://hubs.li/Q04jfsm70

05/29/2026

Affiliate links and SEO. Do they work together, against each other, or somewhere in between?

It depends on who you're asking and how the links are implemented. Gen3's guide breaks it all down for both brands and publishers: what affiliate links actually do for SEO, what to watch out for, and the best practices that keep your program compliant and your rankings intact.

Worth bookmarking if affiliate is part of your marketing mix. https://hubs.li/Q04hSVxV0

05/28/2026

When your affiliate and PR strategy is built mostly around promotions, it works, until it doesn't. Staying relevant beyond the deal is a different kind of challenge.

A leading comfort footwear brand found a better way. The case study breaks down the Performance PR approach that changed what their program could do.

https://hubs.li/Q04j38B00

05/27/2026

Consumers trust creators. The numbers on this are pretty hard to argue with.

75% of people use social media for purchasing advice. 30% have purchased a product after seeing a single creator post, and that jumps to 40% after repeat exposure. For Gen Z, social media has already overtaken traditional search engines as the primary way they discover products.

For brands, the opportunity is clear. The right creator partnerships reach audiences that traditional advertising increasingly can't, and they build the kind of trust that converts.

https://hubs.li/Q04j0Hj00

05/26/2026

PareshConnect is back at iPX, and Austin is just two weeks away!

Join us on Wednesday, June 10th at Woody's Bar. This year we're celebrating Paresh's 20th year in the industry, and we've got something special lined up. Magician and mentalist Max Zawacki will be performing.

Space is limited, so if you're attending iPX26, don't wait to RSVP.

https://hubs.li/Q04hXPkC0

05/21/2026

What if the PR coverage your brand earns could also drive measurable sales?

That's Performance PR. Gen3's blog breaks it all down, including how real campaigns delivered real, trackable revenue growth.

https://hubs.li/Q04hyHQ40

Discover how Performance PR transcends traditional public relations strategy. See award-winning case studies and learn how to tell if PPR can help your brand.

05/18/2026

Gen3 UK’s Ellie Inman is heading to Exeter Science Park later this month for questionZERO's "Consumer Focus: Turning Your Brand Sustainability Efforts into Revenue" event, and we're proud to be part of it.

Ellie will be on the Performance Marketing Experts Panel alongside leaders from Awin, Mantra Co., and Hello Partner,, breaking down how performance marketing actually works for brands looking to connect sustainability with commercial results.

Free tickets are still available and worth grabbing if you're a brand in the South West.

https://hubs.li/Q04gZxnV0

Turn sustainability into real brand performance. Learn how to engage consumers, build trust, and drive revenue in today’s challenging market

05/14/2026

Only a month until iPX26, and the Gen3 team is counting down!

Aileen Mulcahy, Amanda MacDonald, Brianne Schmidt, Nick D'Amico, Paresh Vadavia, Shanique Joseph, Sukhmanveer Kaur, and Yulia Shilkina will be there Plus, Yulia is on the panel for "Performance Creators: How to Drive Sales, Not Just Engagement".

If you'll be at iPX, let's connect!

https://hubs.li/Q04gFSdQ0

05/13/2026

Growing a subscription business through affiliate comes with a specific set of challenges. Acquisition cost has to stay in check, conversion quality matters as much as volume, and the publisher mix has to support long-term retention, not just first-time signups.

For a leading pet nutrition brand, Gen3 tackled all three and the results showed it. +26% YoY affiliate growth, +27% increase in new customer signups, and a cost per subscriber well below the target benchmark.

The full case study breaks down how the strategy came together. https://hubs.li/Q04gvzPx0