Omni Advertising

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Omni Advertising Dealer Driven. Results Given. A full-service advertising agency based in Boca Raton, Florida.

09/22/2026

25 years. A lot of change. One mission.

Since 2001, automotive marketing has evolved from traditional media to search, social, streaming, data, attribution, AI and beyond.

Through every change, Omni Advertising has stayed focused on the same thing: understanding the dealership, finding the customer and delivering measurable results.

But this milestone is about more than marketing. It’s about the people who built Omni, the dealers who trusted us with their businesses and the partnerships that have lasted for decades.

We’re proud of the first 25 years — and even more excited about what comes next.

Read our 25th Anniversary story: https://tinyurl.com/5n7btwzr

As more consumers use conversational AI during the automotive buying journey, ChatGPT Ads are creating a new opportunity...
09/14/2026

As more consumers use conversational AI during the automotive buying journey, ChatGPT Ads are creating a new opportunity for dealers to reach shoppers while they research vehicles, compare models, and make purchase decisions.

ChatGPT Ads shouldn’t be viewed as a replacement for Google Search, social media, or other proven channels. It’s a new touchpoint for dealerships and one worth understanding.

Key Takeaways Include:
🚗 How ChatGPT Ads can reach shoppers earlier in the buying journey
📱 Why conversational advertising requires a different creative strategy
📊 What dealerships should measure beyond clicks and impressions

Check out our latest blog post for more information: https://tinyurl.com/3ajf7nkj

When vehicle sales slow down, the issue may not be lead volume. It may be what happens after the lead enters the funnel....
08/13/2026

When vehicle sales slow down, the issue may not be lead volume. It may be what happens after the lead enters the funnel.

Dealers should look beyond lead volume and ask:
🔍 Are shoppers reaching the right inventory?
📄 Are VDPs getting meaningful engagement?
📞 Are leads being contacted quickly?
📅 Are appointments being set?
👀Are appointments showing?
🚗 Are shown customers buying?

The goal isn’t simply more leads. It’s selling more vehicles efficiently.

Check out our latest blog post for more information: https://tinyurl.com/yndaswc8

Dealerships spend heavily to acquire new- and used-vehicle shoppers, yet many leave open service capacity untouched and ...
07/30/2026

Dealerships spend heavily to acquire new- and used-vehicle shoppers, yet many leave open service capacity untouched and wait for repair orders to appear. When a dealership has available technicians, open bays, and appointment capacity, service marketing should be treated as a customer acquisition strategy.

Key Takeaways Include:
📍 Your Service Market May Be Larger Than Your Franchise
👀 Visibility Often Matters More Than the Discount
📱 Use the Right Channels for the Right Job
📊 Measure the Business That Matters
🔧 Stop Waiting for Repair Orders

Check out our latest blog post for more information: https://tinyurl.com/46m9tef5

During a recent strategy session, a conversation about Oreo O's turned into a discussion about consumer behavior and wha...
07/20/2026

During a recent strategy session, a conversation about Oreo O's turned into a discussion about consumer behavior and what it means for automotive marketing.

Just like someone willing to pay more and wait longer for a specific cereal, today's vehicle shoppers often go out of their way for the exact vehicle they want.

For dealerships, that means:
📍Inventory visibility matters as much as proximity
🚗 Every vehicle should be marketed as an individual opportunity
📄 Vehicle Detail Pages must build confidence
📺 CTV should support the complete shopping journey
🎯 Market-share strategies must account for both audiences

Check out our latest blog post for more information: https://tinyurl.com/mryjaxw8

As car shoppers increasingly use AI to research options, compare vehicles, and guide purchase decisions, dealerships nee...
06/04/2026

As car shoppers increasingly use AI to research options, compare vehicles, and guide purchase decisions, dealerships need to understand how these behaviors are shaping the path to purchase.

Key Takeaways Include:
❓ Shoppers are asking better questions
🔍 The research phase is getting longer
📍 Local visibility still wins
📸 Visual content matters more than ever
📚 Trust and expertise are becoming competitive advantages

Check out our latest blog post for more information: https://tinyurl.com/yhbr3zw4

We’re excited to share our May edition of Omni Advertising Direct, our email newsletter focused on digital strategy and ...
05/05/2026

We’re excited to share our May edition of Omni Advertising Direct, our email newsletter focused on digital strategy and creative for modern automotive retail.

This month’s edition includes:
📺 CTV Reach vs Real Incremental Impact
💰 Strategic Pricing in Today’s Used Car Market
🎨 Why More Ads ≠ Better Creative
📊 3rd Party Listing Competition

Read the full newsletter here: https://tinyurl.com/2k6ztbmd

Third-Party listing sites still matter for dealerships, but their role has changed. We break down how these platforms fi...
04/30/2026

Third-Party listing sites still matter for dealerships, but their role has changed. We break down how these platforms fit into today’s shopping journey and where performance is actually won.

Key Takeaways Include:
🚗 Buyers move fluidly between platforms, devices, and intent levels
🔍 Google is now the most important third-party listing platform
💰 Most active shoppers spend the majority of their time in the consideration phase
📊 Visibility alone isn’t performance

Check out our latest blog post for more information: https://tinyurl.com/yfdrxdcy

Research reveals that sold customers view an average of 10.3 vehicle detail pages (VDPs) before purchase, while qualifie...
04/15/2026

Research reveals that sold customers view an average of 10.3 vehicle detail pages (VDPs) before purchase, while qualified leads average 7.7 VDP Views.

At Omni Advertising, we help dealerships identify their hottest "buyer intent" and "lead intent" audiences by analyzing site activity and pinpointing segments that mirror these engagement patterns. This allows dealers to shift their strategy from basic lead funnel metrics to a more comprehensive demand generation strategy, including:

🎯 Develop hyper-targeted nurture campaigns for high-intent users
🔄 Dynamically adjust media mix based on buyer intent signals
💰 Allocate more investment towards your highest-performing channels
🚗 Prioritize user experiences proven to drive showroom traffic and sales

Check out our latest blog post for more information: https://tinyurl.com/yc7ya7xf

Connected TV (CTV) continues to grow, with 88% of U.S. households owning at least one device and over half of adults wat...
04/02/2026

Connected TV (CTV) continues to grow, with 88% of U.S. households owning at least one device and over half of adults watching daily. This creates an opportunity for dealers to reach and engage their audiences more effectively, and understanding the customer journey is critical.

When it comes to buying a vehicle:
🔁 Purchase Cycle: 3-5 years
📅 Consideration Window: About 90 days

The consideration window is when buyers are actively researching and preparing to make a decision.

At Omni Advertising, our CTV targeting strategies are designed to deliver the right message at the right time to the right audience.

Check out our latest blog post for more information: https://tinyurl.com/4u44nj24

Address

622 Banyan Trl, Ste 300
Boca Raton, FL
33431

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 5pm

Telephone

+15616204774

Website

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