Ten Golden Rules

Ten Golden Rules An Internet marketing agency helping law firms develop strategic marketing solutions that drive web traffic and increase sales. http://tengoldenrules.com
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Could Your Law Firm Run Without You?What would happen if you stepped away from your firm for 30 days?Would your team kee...
09/05/2026

Could Your Law Firm Run Without You?

What would happen if you stepped away from your firm for 30 days?

Would your team keep making decisions and solving problems—or would everything eventually find its way back to you?

Join our Founder & CEO, Jay Berkowitz and Michael Mills of Business Design Corporation for a special live event:

How to Build a Law Firm That Runs Without You
📅September 15 | 12 PM ET

Discover how to build the team, systems, processes, accountability and leadership that allow your firm to operate without everything depending on you.

The goal isn’t to leave your firm. It’s to create the freedom to focus on growth instead of constantly being pulled back into the day-to-day.

👉Register for the live event:
(tengoldenrules.com/tgr-how-to-build-a-law-firm-that-runs-without-you)

The Ten Golden Rules 10.2 Replay Is Here! 🎥What’s actually working in law firm marketing right now—and what has changed?...
09/04/2026

The Ten Golden Rules 10.2 Replay Is Here! 🎥

What’s actually working in law firm marketing right now—and what has changed?

In The Ten Golden Rules of Online Marketing 10.2, our Founder & CEO, Jay Berkowitz shares real-world strategies for how law firms can get found, convert more prospects, and stay ahead as Google and Ai continue to reshape search.

From SEO, Google Maps, Local Service Ads and Pay Per Click to website conversions, reviews and emerging Ai strategies, discover practical ideas you can put to work now.

Missed the live event—or want another look at the strategies?

▶️ WATCH THE REPLAY:
(tengoldenrules.com/tgr-the-ten-golden-rules-of-online-marketing-replay-sept-2)

09/03/2026

The Click Isn’t the Goal. The Signed Client Is. 🎯

Your Google Ads may be generating clicks—but are they generating signed cases?

In Episode #211, Jay Berkowitz breaks down the complete journey from Click → Call → Convert → Client, using real law firm campaign data to reveal what’s working now with Pay Per Click (PPC) and Google Screened Local Service Ads (LSA).

Discover how to rank higher, test smarter, improve conversions, and measure what really matters: cost per signed client.

🎧 Watch or listen to the full episode: tengoldenrules.com/…/211-click-call-convert-client-jay-berkowitz-on-turning-google-ppc-and-lsa-clicks-into-signed-law-firm-clients

🚨 LAST CHANCE — We go LIVE TODAY at 12 PM ET!There’s still time to join Jay Berkowitz for The Ten Golden Rules of Online...
09/02/2026

🚨 LAST CHANCE — We go LIVE TODAY at 12 PM ET!

There’s still time to join Jay Berkowitz for The Ten Golden Rules of Online Marketing 10.2 and see what’s working for law firms online right now.

We’ll cover real law firm case studies, practical strategies to improve your visibility, website and marketing, plus live Q&A.

👉Register now before we go live:
(tengoldenrules.com/tgr-the-ten-golden-rules-of-online-marketing-10-2?…)

Getting the click is only the beginning. The real goal is turning your Google advertising investment into qualified lead...
09/01/2026

Getting the click is only the beginning. The real goal is turning your Google advertising investment into qualified leads and signed cases.

In this episode, our Founder & CEO, Jay Berkowitz breaks down what’s working today with Local Services Ads (LSA) and Pay Per Click (PPC), using real law firm campaign data to show where opportunities are won—and where they’re often lost.

Learn what to measure beyond clicks, how intake and landing pages affect conversion, and how Ai Overviews are changing the way potential clients search for attorneys.

🎧 Listen to Episode #211:
tengoldenrules.com/…/211-click-call-convert-client-jay-berkowitz-on-turning-google-ppc-and-lsa-clicks-into-signed-law-firm-clients

Is your law firm showing up where potential clients are looking?Today, clients may find you through Google, Maps, review...
08/31/2026

Is your law firm showing up where potential clients are looking?

Today, clients may find you through Google, Maps, reviews, YouTube, paid ads, Ai search—or a referral they research online before calling.

Join our Founder & CEO, Jay Berkowitz for The Ten Golden Rules of Online Marketing 10.2 and see how these channels work together, what’s working for law firms today, and where you should focus your marketing efforts.

📅 Wednesday, September 2 | 12:00 PM ET

👉 Register here:
tengoldenrules.com/tgr-the-ten-golden-rules-of-online-marketing-10-2?…

Great meeting today with The Strategic Forum, alongside an impressive group of South Florida business and community lead...
08/28/2026

Great meeting today with The Strategic Forum, alongside an impressive group of South Florida business and community leaders, including Dan Gropper, Dean of the FAU College of Business; Dr. Kevin Cox, Director of the FAU Entrepreneurship Institute; Boca Raton Mayor Andy Thomson; and many others!

08/28/2026

🤖 Ai is powerful—but can it replace human connection?

In this episode, Ted DeBettencourt of Juvo Leads shares why his team still relies on human-powered chat to turn leads into signed clients—and where Ai can fall short.

💬 Ai may handle the first few questions, but when conversations get complex, empathy and genuine human connection can make all the difference.

🎙️ Tune in to Optimizing Leads to Signed Clients with Ted DeBettencourt of Juvo Leads and hear how law firms can balance technology with the human touch.

👉 Listen here: tengoldenrules.com/captivate-podcast/210-optimizing-leads-to-signed-clients-with-ted-debettencourt-of-juvo-leads

There’s plenty of online marketing advice for law firms. The more important question is what’s actually working today.Jo...
08/27/2026

There’s plenty of online marketing advice for law firms. The more important question is what’s actually working today.

Join our Founder & CEO, Jay Berkowitz for The Ten Golden Rules of Online Marketing 10.2, where he’ll share real law firm examples across Search Engine Optimization (SEO), Google Maps, reviews, paid advertising, video, websites, content, and Ai search.

See how these strategies work together, where the biggest opportunities are, and where your firm should focus its time and marketing budget first.

📅 Wednesday, September 2 at 12:00 PM ET

Register here:
(tengoldenrules.com/tgr-the-ten-golden-rules-of-online-marketing-10-2?…)

🎙️Turning More Leads Into Signed ClientsGetting more website traffic is only part of law firm marketing. What matters ne...
08/26/2026

🎙️Turning More Leads Into Signed Clients

Getting more website traffic is only part of law firm marketing. What matters next is how easily prospective clients can find, contact, and communicate with your firm.

In this episode, our Founder & CEO, Jay Berkowitz and Ted DeBettencourt discussed what years of A/B testing show about conversion, the growing use of text and messaging, how Ai is changing search, and why firms should respond through the communication channel a prospect has already chosen.

They also discussed changes to Google Screened Local Service Ads (LSA) and where human interaction still matters in the client experience.

🎧 Listen to Episode:
(tengoldenrules.com/captivate-podcast/210-optimizing-leads-to-signed-clients-with-ted-debettencourt-of-juvo-leads)

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2701 NW 2nd Avenue, Suite 106
Boca Raton, FL
33431

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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