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Ten Golden Rules

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Boca Raton, FL
Ten Golden Rules

An Internet marketing agency helping law firms develop strategic marketing solutions that drive web traffic and increase sales. http://tengoldenrules.com
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06/17/2026

🎯 Sponsor. Serve. Sign.

Most law firms sponsor community events.

The best firms know how to turn those relationships into signed cases.

Join our Founder & CEO, Jay Berkowitz and an outstanding panel featuring Chris Earley, Lee Rudin, Kurt London, and Jonathan Merel on June 23 as they share how sponsorships, community involvement, and branded merchandise can help build visibility, referrals, and new cases.

✅ What works
✅ How to track results
✅ How to maximize your community marketing investment

Register here:
https://www.tengoldenrules.com/tgr-be-the-lawyer-everybody-knows/?utm_source=aweber&utm_medium=email&utm_campaign=sponsor-serve-sign-preview-how-local-involvement-becomes-signed-cases-live-june-23

06/16/2026

🎙️ EPISODE #200: The 10 Golden Rules of High-Performing Law Firms

Most PI law firms focus on getting more cases.

The best firms focus on building the systems, leadership, culture, accountability, and processes that turn growth into long-term success.

For this special 200th episode, our Founder & CEO, Jay Berkowitz sat down with legal industry legend Tim McKey, CPA, founder of Vista Consulting, and together we identified the 10 characteristics we have seen most often in the nation's highest-performing law firms.

We discussed:
✔️ Working ON the business, not just IN it
✔️ EOS and accountability
✔️ The 3 intake metrics every firm should track
✔️ Improving case outcomes and case value
✔️ Culture, leadership, and onboarding
✔️ Building a firm that is scalable and investment-ready

If you're a PI lawyer, managing partner, COO, or legal marketer, this episode was packed with practical ideas that can help improve your firm's performance, profitability, and long-term value.

🎧 Listen here:
(https://www.tengoldenrules.com/captivate-podcast/200-the-10-golden-rules-of-high-performing-law-firms-with-jay-berkowitz-ten-golden-rules-and-tim-mckey-vista-consulting/)

06/11/2026

One of the biggest branding mistakes attorneys make?

They focus on what they do instead of who they do it for.

Most lawyers define their niche by practice area. Cecilia Amo suggests a different approach: focus on your tribe.

What communities are you already part of? Where do natural connections already exist? When you serve people you genuinely understand, trust builds faster, relationships become stronger, and marketing feels far more authentic.

The best niche may not be your practice area—it may be the community you already belong to.

🎧 Listen to the full conversation:
https://www.tengoldenrules.com/captivate-podcast/199-meet-the-comic-con-attorney-cecilia-amo-on-her-authenticity-driven-marketing-strategy/

06/10/2026

When someone needs a lawyer, they usually don't start with Google.

They start with the attorney they already know and trust.

Join our Founder & CJay BerkowitzBerkowitz and an all-star panel featuring Chris Earley, Lee Rudin, Kurt London, and Jonathan Merel on Tuesday, June 23 at 12:00 PM ET for a discussion on how successful attorneys build strong local brands, earn trust in their communities, and become the first call when legal help is needed.

You'll learn:
✔️ Why recognizable attorneys get the first call
✔️ How to build trust and visibility in your market
✔️ Practical strategies to generate more referrals and opportunities without relying solely on advertising

Register here:
https://www.tengoldenrules.com/tgr-be-the-lawyer-everybody-knows/

06/04/2026

One of the biggest mistakes attorneys make on social media?

They pitch instead of teach.

Prospective clients don't open TikTok, Instagram, Facebook, or YouTube looking for advertisements. They go there to learn, be entertained, and get answers.

If your first message is "Hi, I'm a lawyer, call me today," you've already lost their attention.

The firms winning on social media are the ones that educate first, build trust, and demonstrate expertise. Trust drives consultations—not sales pitches.

🎧 Listen to Julio Oyhanarte's insights on using social media to grow a law firm:
https://www.tengoldenrules.com/captivate-podcast/198-tgr-live-2026-immigration-lawyer-julio-oyhanarte-on-using-social-media-to-drive-law-firm-growth/

06/02/2026

Video marketing is no longer optional for law firms.

In this TGR Live! 2026 session, immigration attorney Julio Oyhanarte shares how he grew his firms using short-form video across TikTok, YouTube, Instagram, and Facebook—generating millions of views and attracting qualified clients.

Key takeaway: Stop pitching. Start teaching.

🎧 Listen to the full episode:
[https://www.tengoldenrules.com/captivate-podcast/198-tgr-live-2026-immigration-lawyer-julio-oyhanarte-on-using-social-media-to-drive-law-firm-growth/]

05/31/2026

Missed the live event?

The replay of YouTube and Video Strategies for Law Firms with our Founder & CEO, Jay Berkowitz, Daniel Milikow and Clifford Coleman is now available.

They covered:
⚖️ Ai SEO & Answer Engine Optimization (AEO)
🎥 The videos are generating engagement and trust
📈 Practical strategies law firms can implement immediately

Watch the replay here: https://www.tengoldenrules.com/youtube-strategy-for-law-firms-replay/

05/29/2026

Think direct mail is dead?

With fewer pieces arriving in the mailbox, direct mail stands out more than ever. It's tangible, memorable, and often carries a level of trust that digital ads can't match.

In this episode, our Founder & CEO, Jay Berkowitz and Justin Miller discuss why direct mail is still helping law firms generate referrals, build authority, and stay top of mind.

🎧 Listen here:
[https://www.tengoldenrules.com/captivate-podcast/197-jurassic-marketing-founder-justin-miller-on-direct-mail-that-actually-gets-results/]

05/28/2026

We’re live today at 12 PM EST.

Join Jay Berkowitz for a practical session on YouTube and Video Strategies for Law Firms.

🎥 What videos drive consultations
⚖️ How video supports Ai search and SEO
📈 The best platforms for law firm video today

Special Guest Speaker:
Dan Milikow, Founder of iShoot.direct and former leader of Gartner’s internal video team for 15 years, sharing insights from producing over 10,000 hours of video content for major brands.

If your firm is investing in growth, this is a conversation worth attending.

Join us live:
https://www.tengoldenrules.com/tgr-youtube-and-video-startegies-for-law-firms/

05/27/2026

Tomorrow at 12 PM EST: YouTube and Video Strategies for Law Firms with Jay Berkowitz.

If your law firm wants better visibility in Google, YouTube, ChatGPT, and Ai search results, this session will share practical strategies you can implement immediately.

Special Guest Speaker:
Dan Milikow, Founder of iShoot.direct and former head of Gartner’s internal video team for 15 years, brings real-world insights from producing over 10,000 hours of video content.

Built for PI attorneys and legal marketing directors focused on growth.

Save your spot:
https://www.tengoldenrules.com/tgr-youtube-and-video-startegies-for-law-firms/

Address

2701 NW 2nd Avenue, Suite 106
Boca Raton, FL
33431

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.tengoldenrules.com/

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