Luminus

Luminus A creative digital marketing agency producing high-performance websites optimized for successful dig

Luminus is a creative digital marketing agency based in Buffalo, NY. Our strategic approach, high performance websites, and creative digital marketing campaigns that achieve worthwhile results. Our team is able to deliver optimized measurable digital campaigns that capture the imagination of your audience and successfully convert them to leads.

Client Testimonial:"Tim Bouchard, the account management and graphic arts team at the Luminus Agency are excellent websi...
05/26/2026

Client Testimonial:

"Tim Bouchard, the account management and graphic arts team at the Luminus Agency are excellent website developers. They are professional, helpful, insightful, attentive, positive and creative, making every step of the design process seamless. We are thrilled with our new website. We love our new company logo. We highly recommend Luminus."
-Debora DeSimone, Saratoga Lake Massage

The local focus and presence of niche health and wellness communities can make Reddit an attractive channel for healthca...
05/20/2026

The local focus and presence of niche health and wellness communities can make Reddit an attractive channel for healthcare marketers and practices, However, there are certain guidelines that healthcare advertisers must abide by under Reddit's Healthcare Products and Services policy, and advertisers are not allowed to target users in the Physical and Mental Health sensitive category.

Reddit's Healthcare Products and Services policy has specific rules for the following topics for advertisers based in the United States:

⚠️ Pharmaceutical Drugs: Ads allowed with restrictions. Advertisers must be managed by a Reddit Sales Representative.
⚠️ Medical Devices: Ads allowed with restrictions. All medical devices must be approved by the FDA and listed in their database.
⚠️ Pharmacies: Ads for online & brick and mortar are allowed with restrictions. Advertisers must be managed by a Reddit Sales Representative.
⚠️ Healthcare providers and medical services: Ads allowed with restrictions. Advertisers must be managed by a Reddit Sales Representative.
⚠️ Supplements: Ads allowed with restrictions. Ads must comply with all applicable healthcare and wellness industry standards, as well as relevant local laws and regulations.
⚠️ Birth Control & Family Planning: Ads for non-prescription birth control and family planning products are allowed. Prescription products are subject to the restrictions on prescription drugs and medical devices. In all cases, ads must focus on the clinical aspects of products.
⚠️ Weight Loss Products and Services: Ads for weight loss products and services are subject to the restrictions on prescription drugs and supplements. Ads for weight loss products and services must also not include before and after photos, or reinforce unrealistic or unhealthy beauty standards.

Brush up on the full policy here: https://reddithelp.pulse.ly/8m9mtgpeyo

Marketing Misdiagnosis:You need to post frequently (or even daily) on social media to build a presence for your practice...
05/14/2026

Marketing Misdiagnosis:

You need to post frequently (or even daily) on social media to build a presence for your practice.

The process of building a following from the ground up on social media can seem daunting for small, independent practices. Most simply do not have the resources or staff to post content more than once or twice a week, which can lead some practices to abandon social media entirely as "too time-intensive".

When it comes to social media marketing, a higher quantity of posting does not necessarily translate to higher engagement! Most social media algorithms have severely restricted the organic reach of brand pages, meaning that frequent posting without a solid promotional strategy can often fail to make an impact.

One well-produced patient testimonial video with strong storytelling could generate more visibility and engagement on social media than a dozen posts featuring more generic text or photography. "Pay-to-play" is also unfortunately a real phenomenon on most social media platforms, with brands often needing to sponsor post to targeted audiences to move the needle. Having your internal team share posts among their own networks can be another way to grow reach organically.

Don't forget the power of private groups on social media, either - a Facebook group or subreddit is usually not going to be subject to the same organic reach limits as a brand page, so try cultivating a presence in these spaces where possible!

Community-based solutions can play an outsized role in the healthcare industry - especially when it comes to bringing do...
05/12/2026

Community-based solutions can play an outsized role in the healthcare industry - especially when it comes to bringing down costs for both payers and providers. At the center of these community-based solutions are health navigators, who help bridge gaps in the healthcare system by connecting patients to care and preventing crisis development.

Dr. Enrique Enguidanos, Founder and CEO of CBCS, has extensive experience in emergency medicine and care coordination, and had this to say about the importance of listening to patients' needs:

"As we listen to the stories of those we’re serving, we find out where the disconnects are. It’s often really, really simple issues...I can’t tell you the number of times that CBCS encounters individuals that are going to an emergency department because that’s where things can get translated best for them. And we then will just bring a simple solution like a translation service for multiple languages and that grabs the individual early on and prevents crisis development, prevents them having to go to an expensive ED just to get good translation."

Check out the full discussion in the fourth episode of our of Healthcare Marketing Edge podcast, which includes a focus on storytelling as a powerful tool for healthcare organizations to convey their value and connect with patients: https://luminus.pulse.ly/dmujpo1mny

Real-world stories of the impact of AI on the patient experience remain scarce, but new case studies are beginning to em...
05/06/2026

Real-world stories of the impact of AI on the patient experience remain scarce, but new case studies are beginning to emerge in medical publications that can shed some light on the potential ramifications of this technology.

In "Patients and Caregivers Leveraging AI to Improve Their Health Care Journey: Case Study and Lessons Learned," authors Mary Beth Schoening and Dustin Cotliar provide a first-hand account of family interactions with ChatGPT during a period between diagnostic imaging and surgical consultation.

The family reported numerous benefits of using chat-based AI to navigate complex medical information, with the app helping to translate test results into plain language, provide education about diagnoses and treatment options, and prepare for clinical visits.

As the authors noted, AI can be useful for reducing care delivery delays and raising family confidence in medical decision-making. However, patients and caregivers need to always validate AI output to ensure accuracy and privacy.

Read the full case study here: https://nih.pulse.ly/kuyuzgd0t2

05/06/2026

Lisa Drafall from Project Turnabout explains why healthcare organizations stuck in simple tactical thinking waste budget chasing the wrong audiences with scattered campaigns.

In this conversation with our CEO Tim Bouchard on the Healthcare Marketing Edge podcast, Lisa explains how an audience-focused strategy leads to creating a predictable patient acquisition at lower cost.

The Taciturn Teen Test
When a practice leads with "we've been in business 50 years," just imagine a grumpy teenager responding "who cares, you're old." Dig deeper until you reach what actually matters. Fifty years really means a practice has "half a century of evidence-based results."

Meeting People in Their Moment
Healthcare marketing commonly connects with people when they are in a moment of need. Lisa's team talks to probation officers, families, patients, and providers to understand where they actually are. Then they build content that meets each audience where they need it.

Systems Over Simple Campaigns
Shifting from a mindset of "what campaign to launch next" to "where do our best patients come from and how do we systematize it" leads to clarity, measurable growth, and repeatable results.

Listen now on Spotify, Apple Podcasts, or YouTube. Links in comments. 👇

CBC Solutions, a healthcare organization that partners with insurers and hospital systems to connect high-utilizing pati...
05/04/2026

CBC Solutions, a healthcare organization that partners with insurers and hospital systems to connect high-utilizing patients with social services, needed a website that could function as a storytelling vessel to bring awareness to a critical need in the community.

As part of a larger rebranding effort, Luminus delivered a vibrant new website for CBCS featuring a complex homepage animation that takes the visitor through a detailed sequence of scenarios and data that tell the story of the community health resource issues that are faced today. From there, the website dives into current project data and success stories that have helped thousands of people and saved millions of dollars.

This project also took home a Silver award at the 2024 AAF Buffalo American Advertising Awards.

See the full case study here: https://luminus.pulse.ly/qjb0fzwocv

04/29/2026

Tim was recently on the Scaling Practice Management podcast by Talkie AI and dove into all things from brand to web to compliance.

Here’s a snippet on how to meet the needs of your website visitors to match where they are in their journey.

04/28/2026

Patients are often awash in medical misinformation online and on social media, and they're seeking trusted providers who can cut through the noise and help them make sense of the symptoms that they're experiencing.

This is where an empathetic approach to healthcare marketing is most critical. Providers who can speak to a specific medical condition and demonstrate expertise in treating it, while offering genuine words of support and encouragement, will see a lot more conversions than those who use scare tactics to exploit a patient's anxieties or fears.

Be the trusted, empathetic source that a patient is looking for to guide them through their medical decision-making process.

Client Testimonial:"Luminus has been a true pleasure to work with and has seamlessly executed every project we’ve thrown...
04/22/2026

Client Testimonial:

"Luminus has been a true pleasure to work with and has seamlessly executed every project we’ve thrown their way — from developing a website from the ground up to transforming that site into a professional brochure. Their creative process is thoughtful, collaborative, and innovative, consistently bringing fresh ideas while remaining aligned with our vision and goals. I highly recommend Luminus for your media/marketing needs!"
-Bevilacqua Development

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Buffalo, NY

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+17163321640

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