07/29/2026
What happens when you give two creative teams 10 minutes to reinvent the Liquid Death brand?
Last month, Rachel, our Creative Director, led an off-site creative challenge at Room 120 designed to push our team outside our comfort zones.
The mission was simple: take the Liquid Death brand and evolve it into an entirely new space using unfamiliar software and a presentation built in just 10 minutes.
Then came the twist.
Halfway through, each team was thrown a surprise challenge. Team Roosevelt had to launch their concept in either 1989 or 2099. Team Melissa had to incorporate a Disney Princess into theirs.
The result? Wild ideas, plenty of laughs, and a reminder that some of the best creative thinking happens when you're forced to adapt.
We'll let you decide who came out on top