The Winfield Creative

The Winfield Creative Smarter Socials. Stronger Marketing. Creating from Burlington, Vermont ✨

09/09/2026

Algorithms change. Good storytelling doesn't.

09/02/2026

It’s the content strategy framework we use with all of our social media clients. On your feed. Complimentary of TWC ✨

Save, share and book a Stonger Marketing consultation for 1:1 support making these shifts into Q4 💪

08/31/2026

We promise it’s for your benefit 😅

Just checkin' 😝
08/28/2026

Just checkin' 😝

The secret to never scrambling for content? A system you actually run every week.Here's what my weekly content workflow ...
08/25/2026

The secret to never scrambling for content? A system you actually run every week.

Here's what my weekly content workflow looks like behind the scenes:

➡️ Back up all phone content to Google Photos and move client content into their designated folder
➡️ Import all camera photos, clear the memory card, and charge the camera while it happens
➡️ Run a Claude Cowork task every Sunday to organize my downloads folder, because by Friday it's a disaster
➡️ Tag client photos in Google Photos so I can search by name or location in seconds
➡️ Map out upcoming B-roll opportunities by looking at my schedule and identifying moments worth capturing

It's not glamorous. But it's the reason I can manage 10 accounts without constantly running out of phone storage.

Save this for the next time your camera roll needs some TLC 📁

08/24/2026

And that’s why we always say that overthinkers make the best social media managers 🤳

08/06/2026

There’s drama on Nantucket…

Girl, it's already August 👀 Sure, you're thinking about pool days right now, not Black Friday... But your fellow markete...
08/05/2026

Girl, it's already August 👀 Sure, you're thinking about pool days right now, not Black Friday... But your fellow marketers are over here thinking about both.

Because the brands that "come out of nowhere" every November? They actually started their holiday ad strategy now.

Starting in August means:
✔️ Giving your algorithm time to actually figure out which ads convert
✔️ A campaign that's warmed up and ready to perform when shoppers are ready to buy
✔️ Lower cost-per-click before the holiday shopping rush inflates it

If your 2026 holiday campaign isn't in motion yet, let's talk 🛍️

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Burlington, VT
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