Conversion Store

01/22/2026

We're updating the way that we work with our clients. Historically all of our clients owned an Marketo instance and needed an extra set of hands or expertise to get the most out of their marketing automation investment.

But today's businesses are less focused on one single software. Or in growing their Marketing headcount to generate as much content as they can. Instead, they're looking at Total Cost of Ownership (TCO) and Return on Investment (ROI). Marketers in 2026 will focus on a customer-first, personable approach to business, with more nimble applications like ActiveCampaign that have lower barriers to use terrific, cutting-edge, AI-powered features that win market share!

The real question now is... how do I maximize my revenue with the marketing investment I'm making?

And that's the goal with our Revenue Engine.

If you're looking to leap forward with your business this year, visit this page and reach out to us.

https://bit.ly/49VHBxp

Grow a steady stream of new customers and long term relationships to grow your business to new heights. We provide a variety of marketing and sales tools and techniques so you can focus on the great things you do for your customers.

01/21/2026

With Charlotte Area Chamber of Commerce – we just got recognized as one of their top fans! 🎉The chamber is a great resource locally for business owners - and those considering business ownership - to connect with others in a healthy, supportive, growth oriented environment.

01/06/2026

Special thanks to Charlotte Area Chamber of Commerce for putting on such a great coffee event this morning! We're looking forward to participating in many more events in 2026!

BNI - The World's Leading Referral Organization

01/01/2026

Wishing you and your families the conclusion of a successful 2025 and a healthy and prosperous 2026!

12/23/2025

The holiday season really helps you set priorities in your life. For many families that's a celebration of traditions for their loved ones - their children, their spouse, their parents and extended families.

For me it's my dogs (shown below) - Sadie the Black Lab / Jack Russell (who was named after Kurt Russell's grandfather 😀) and Chestnut the Basset Shepherd. Okay, I may have made up that Kurt Russell story... now the real challenge is figuring out whether that's my sense of humor or an error in generative AI. What do you think?

If you feel the same way about dogs, I'd highly encourage you to use some of your Christmas present fund to donate to Dogs Trust USA . It's a well established charity that does a whole lot of good for animal shelters around the world.

You can see more about them in our Christmas appeal message that just went out here: https://bit.ly/3MOsIVH

12/22/2025

🎄 Holiday marketing tip: If you sell products, extend your return policy and promote it heavily. Peace of mind drives holiday conversions!

12/11/2025

The landscape is overwhelming—11,000+ tools and counting.

You don't need the newest, shiniest platform. You need tools that integrate well, solve specific problems, and your team will actually use.

Start with the basics: CRM, email, analytics.

11/17/2025

How do you know when to let go?

When are the times when your business changes so much that you need to look at the way things have always been done for a better way?

I've been talking with a client recently about the best way to migrate from their existing email marketing tool.

Understandably they're scared.

Over the years they've put a lot of blood, sweat, and tears into this tool they've used (okay, maybe blood is a bit of an over-exaggeration). But many a marketer feels very connected to the tools they've used for so, so long.

Because it's worked for them. It's driven the narrative of success they've thrived on across their careers. So why should they consider switching?

Here are a few key reasons why you might want to evaluate your instance versus switching to a more scalable option like ActiveCampaign

https://bit.ly/4i4QoAN

When your business reaches a specific point of growth, it's worth evaluating whether the tools you used still serve your business today. Here are some of the key items to consider when considering using ActiveCampaign for your email marketing.

11/11/2025

Project management is the backbone of successful marketing campaigns.

It ensures everyone on the team is aligned and understands their role in delivering results for the benefit of the entire team. It only takes one element to completely destroy a lot of hard work and a project management system helps you ensure that nothing is missed.

On Thursday, we're going over the essential elements of a project management program. This one is designed specifically for marketing professionals... What kind of deliverables, dependencies, and outcomes should you expect from your Project Management efforts.

More importantly, how do those efforts tie into your overall Revenue Engine that fuels the leads and ultimately the opportunities your business needs to run.

You can hop into our meeting room here: https://bit.ly/3JWWdUb

Don't miss out!

Media Source: https://bit.ly/4p21San Photo by Startup Stock Photos on Pexels

11/03/2025

Welcome to November, Digital Marketers! It's time to start reviewing your playbook for this last quarter of the year and begin planning for a strong start to 2026!

If you're looking for some fresh tactics to implement? Here are a few ideas to consider:

1️⃣ Focus on creating engaging holiday-themed content to attract seasonal shoppers.

2️⃣ Utilize user-generated content to build trust and authenticity with your audience.

3️⃣ Experiment with different ad formats and placements to optimize your campaign performance.

4️⃣ Collaborate with influencers to reach new audiences and drive brand awareness.

5️⃣ Analyze your data and adjust your strategies accordingly to ensure success.

These encompasss the full gamut of digital campaigns for many businesses. What are the tactics that you're going to focus on for the remainder of the year?