Deviant Marketing

06/11/2023

If you could add 455 terms to page 1 of Google by next year, what terms would get you the most clients? We ask because we started incorporating AI into our clients' marketing over a year ago. We just sent one of those clients, a personal injury attorney, an annual report. In 1 year we added 455 pages of his to Page 1 of Google. In personal injury, the most competitive marketing field for lawyers. Terms like "nursing home abuse" "trucking accident lawyer" "car accident lawyer" etc. If your marketing team isn't already incorporating AI, you need to ask why not? And if you don't have a marketing team yet, now is the time to get one that is integrating AI and really move the needle for your firm by this time next year.

I'll be lecturing on integration of AI into law firms for the Illinois State Bar Association and The Chicago Bar Association later this month if you want to learn more about AI for law firms. Or just drop us a line.

12/06/2022

Three questions to ask yourself before you start marketing:

Question 1: Who is your actual customer?

Who gives you money? Who makes the decision to give you money. That is your customer, that is who we want to make happy.

Question 2: What business are you really in?

Don't answer that too quickly. Most people get it wrong. What you sell people and what people buy are almost always two different things. Companies sell products or services, but customers buy solutions.

Think about beer commercials. Beer companies make and sell beer. But that's not what their customers are buying. Customers are buying parties, socialization, and having fun. That's why the commercials aren't about hop content or the brewing process, but about people in groups having a blast. Similarly Coke doesn't sell sugar water, it sells happiness.

So when you look to answer question 2, you have to divorce yourself from your products/services. You're not the hops content, or the sugar water. So, in answering this question, I want you to think like your customer (the person giving you money). Why do they really want to give you money? What solution are you selling? How are you the cavalry coming over the hill to save them?

Question 3: Why are you in business?

In our experience, customers are most attracted to companies who know why they went into business in the first place. Frankly, as you get your start your "why" may be your most valuable asset. Too many companies focus on the "how" and the "what." That substance is important, but not "why" your business is necessary for your customer.

Here's the core of this question: when you banged your fist on the table and said "There has to be a better way!" what were you fixing? That's probably your "why."

11/17/2022

- Dead.
- Dead.
Facebook so dead, it's taking with it.
Not positive was ever alive.

The future is and . Get ready to use video a your primary social driver.

07/29/2021

What happens with you invent a social media marketing technique so specific that it can identify who's in a hospital, a jail, or even who works at Area 51? (1) You have to turn it into the FBI - which we did, and (2) you get named one of the most innovative marketing agencies in the world. Pretty fun to have a little agency like Deviant Marketing that runs from our deck in Costa Rica included with billion dollar companies like Deloitte.

https://bit.ly/Deviant-Innovation

www.deviantmarketing.com



Influencive Deviant Marketing Deloitte Digital VaynerMedia 4Media.Marketing Allie Bloyd Media Double X Digital CaseFuel Holon Publishing & Collective Press Maximum Floats McMaster Digital Syntacz

In an increasingly crowded marketing landscape, business leaders at every level are confronted with a paralyzing volume of choices. Many wonder, what does an agency committed to my success look like? Below, we introduce 14

04/21/2021

I'm not sure if I have register as a deadly weapon now, but I was just quoted on how to market a martial arts studio. So I'll probably just register myself just to be safe.
https://simpletexting.com/martial-arts-marketing/

SimpleTexting

04/04/2021

I'm up to my usual deviousness. Can you do me a favor and click this link and watch this 16 second video. Proving I can rank anything by getting a video of a Chihuahua hu***ng a soccer ball ranked above attorneys for the SEO term "Divorce Attorney Jacksonville IL." Thanks!

Divorce Attorney Jacksonville IL: https://deviant-marketing.com/Jacksonville IL Divorce: https://deviant-marketing.com/personal-injury-marketing/Divorce Atto...

03/10/2021

2020 wasn't all bad. We won Legal Ad of the Year!

Link to winning ad here: http://bit.ly/BestLegalAd2020

05/22/2020

Today, at 2:00 p.m. Central. I'm teaching this for the Chicago Friendly Lawyers. If you want to join us, link to register is below.

https://event.webinarjam.com/register/11/pl3lncz?fbclid=IwAR1gvMlH0GBcOgef-UfMJ1bQEWM69dwHmiWUbpOuPRx-vleKqQAPQuiHQIM

Lawyers can actually get clients from marketing. We will teach you practical steps you can take today to start getting clients from social media.

01/21/2020

Apparently CBS is too good for us. What's up CBS? Come at us bro. www.deviant-marketing.com

11/05/2019

Check out our newest video for personal injury attorneys. We can literally have them on the phone with new clients almost instantaneously.

Online Personal Injury Marketing - 2020 - What is “law firm marketing” Learn more here: www.deviant-marketing.com Personal injury lawyer marketing online. Th...