06/25/2026
Inciting incident: The Scots drink Boston Dry.
Thursday: Michael Wozney calls with an idea. It’s brilliant. Foxhole Creative is in.
Friday: Greenlit. Crew & Talent booked. Production plan built.
Saturday morning: Logistics locked in. Kristi Kinard is boots on the ground helping connect all the dots. Her and Kearns Construction Company bring their A game.
Monday: the Miller Lite pontoon heads for Miami, final details confirmed.
Tuesday: Execute. Last-minute pivots, direct content capture alongside Katherine Ross , and deliver edited selects and multiple video cutdowns to the PR team by 9 PM.
Wednesday: the results are in, driven by the team at Honeymoon : 312 media placements, and over half a billion impressions (and counting).
Because when an idea is to good to pass up and the time is now, there are no excuses- be as fluid as the intercoastal and make it happen! And this rockstar team sure did.
Grateful to have been trusted by the team at Molson Coors Beverage Company . Proud of our Foxhole crew for moving fast, wearing a lot of hats, and helping bring a wild idea to life. 🍻
