Exposure One

05/25/2026

Today and everyday we are thankful for all the brave service men and women for their dedication and sacrifice. Thank you to you and your families for your bravery.

05/07/2026

Setting up a website is hard work. And for many folks setting up their first websites or diving in deeper with their current one, all the website terms can throw you for a loop.

We want to help take the mystery out of common website terms.

Website Settings and SEO Terms

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is all of the things you do to make your site more visible for users and search engines. SEO is a huge beast and ranges from saving images smaller, so they load faster, using keywords to give search engines a heads-up on what your web pages are discussing, and using fonts that aren’t too small and easy to read — and the list goes on.

One thing to keep in mind is that your website should be built for a user at the end of the day, not for Google. For this reason, SEO best practices are constantly evolving (like changing the need for keyword stuffing).

Meta Information/Meta Tags

Your site’s meta information plays a big part in your site’s SEO. It’s a behind-the-scenes snapshot describing your pages and posts. It is a way to give search engines a quick preview of your site’s content.

But, they only help if they are filled out correctly. If a meta tag or description is too short, it won’t help all that much. Same for if it’s too long. And if your meta information doesn’t match your page, that can lead to it being marked as irrelevant when the search engines catch on to the differences.

Site Map

Your site map is a literal map for your website that search engines index. It gives a list of pages, posts, images, and videos and a layout of how they are all connected.

It tells search engines which pages you deem essential based on your site’s hierarchy and current and recently updated pages.

SSL Certificate

Before having an SSL Certificate was suggested. Now, it’s more of a requirement.

SSL (secure sockets layer) adds security through encryption that makes not only your website’s information unreadable but makes a user’s information entered on your site (like a website form or checkout process) unreadable.

Learn more at https://exposureone.com/common-website-terms/

04/15/2026

Several times a year, Google makes significant, broad changes to our search algorithms and systems. Meaning — it's making changes to how you rank and appear in searches.

Make sure you're staying up-to-date!

Learn about how core updates work, and what you can do to assess and perhaps improve your content.

03/27/2026

Let's Talk Meta!

Your site’s meta information plays a big part in your site’s SEO. It’s a behind-the-scenes snapshot describing your pages and posts. It is a way to give search engines a quick preview of your site’s content.

But, they only help if they are filled out correctly. If a meta tag or description is too short, it won’t help all that much. Same for if it’s too long. And if your meta information doesn’t match your page, that can lead to it being marked as irrelevant when the search engines catch on to the differences.

03/04/2026

Looking for a great website at an affordable price? Exposure One specializes in web design in the Orlando, Clermont, and Central Florida areas.

When it comes to creating a website we understand what’s important! Reach out today at 407-374-2924.

Web Design in Orlando and Clermont Florida Looking for a great website at an affordable price? Exposure One specializes in web design in the Orlando, Clermont, and Central Florida areas. When it comes to creating a website we understand what’s important! You want and we deliver: Clean Design Built...

02/17/2026

Google strives to continually offer user-friendly and relevant search results as quickly as possible. You should be attempting to do the same by implementing SEO best practices and writing for the visitor, not Google.

Search Engine Optimization (SEO) can be a hard to understand. With multiple updates a year coming from Google it requires continuing adaption from website owners. Something that was best practice last year could be killing your search rankings today. Here are some common SEO Myths and outdated SEO p...

01/30/2026

In today’s competitive market, the difference between getting a client, customer, or deal oftentimes comes down to your business website.

Even if someone calls you on the phone, you can rest assured that they have already checked you out online (or will).

This is great for those people that have a professional looking website, but even people with great looking websites can have some serious flaws.

Website Mistakes: 7 Things You Don’t Want On Your Business Site In today’s competitive market, the difference between getting a client, customer, or deal oftentimes comes down to your business website. Even if someone calls you on the phone, you can rest assured that they have already checked yo...

12/24/2025

Happy Holidays! Wishing everyone a Merry Christmas and Happy New Year. May your holiday be bright and merry.

12/18/2025

Each profile is unique, so often, the postings will vary. The biggest thing to keep in mind? You want to post USEFUL information...

And turning your social media followers into website users doesn't have to be hard — if you know what you are doing. It all starts with finding the social media platforms that work for your business and your followers.

11/27/2025

Happy Thanksgiving! Wishing everyone a day full of love and laughter. Thank you for being a part of our community.

11/21/2025

From the coziness of autumn to the magic of a winter wonderland, seasonal marketing campaigns call upon the strong emotional connection we feel toward end-of-year holiday traditions. Here are several strategies you can use online to capture these early buyers and boost your holiday sales.

Holiday marketing is starting earlier than ever before. Find out which strategies to use to succeed online this holiday season.