Exposure One

09/30/2026

From optimized content to social media to networking, here’s how to start increasing local traffic both on your website and in your store.

Have a Website

Even if you aren’t selling products online, having a website lets folks in your area know you exist — including customers that may not have visited your store before.

When it comes to attracting customers online, it starts with having a website and a presence.

Locally Optimized Content

Search engine optimization tells Google (and users searching on Google) what you offer. So, why not let them know what you provide and WHERE you offer it.

And remember: start small and grow.

If you own an electrician company in Clermont, Florida, don’t put Florida Electrician Company. That means anyone in Florida will find you from Tallahassee to Miami, and those aren’t customers who you want (and frankly, they don’t want you).

You’re wasting everyone’s time.

Instead, optimize your SEO to include “Central Florida” and “Lake County Florida,” and “Greater Orlando Area.” Think local, to find local. That way, you aren’t wasting your time and efforts only to find folks in need of an electrician who are 4+ hours away.

Create Google Business and Yelp! Listings

Gone are the days of positioning yourself with the sun and setting off in a new direction. Now, we all follow Google or Apple Maps.

Do you know where those directions pull from?

Google Business Listings and Yelp! Listings.

Be ACTIVE on Social Media

Don’t just have social media for your business; use it!

Keeping customers engaged online means interacting with them like you would your own friends. Answer their messages, comment back, like their posts, share relevant tagged photos, etc. An engaged follower is more likely to remember your brand and share it with others — which means more local customers.

So don’t just have Facebook, Instagram, and Twitter — use them.

Make Sure Your Information is Consistent

Don’t have multiple addresses, emails, and phone numbers floating around the Internet — that’s too much work for potential customers.

And if your hours change — update them everywhere. One person may look on Google, another on your website, and that person over there checked Facebook. Would they all find different holiday hours?

Network Online

From community blogs to Facebook Groups to Meet Ups to Reddit Threads, get involved. Help grow your community while also networking. If you see another local business sharing a new product, share it on your Instagram stories. See your local government posting new mandates; share those too. Notice a local event coming up? Get involved!

Think community first, and then business. By sharing things with your followers in your area you:

1) show that you’re investing in your community,

2) gain a little clout with other local businesses that will be more likely to suggest you to their customers and,

3) become a bit of an authority figure in your community by helping locals with questions in online groups and forums.

Networking and word-of-mouth were the original marketing tools. Now they are online too.

The question of how to attract local customers online stumps lots of small businesses, but don’t let it stop you. Attracting local customers is as easy as being present and active online as well as in your community.

Have questions about your small business website or online presence? Contact Exposure One today; we’re here to help local businesses thrive- https://exposureone.com/attract-local-customers-online/

08/11/2026

Everyone wants friends. And everyone wants followers. It’s what fuels the social media craze—why post if no one is going to see it? But, how do you get followers?

And, perhaps more importantly, how do you get followers without paying?

Here are 5 Tips to Get Followers Without Paying

1. Promote Your Social Media Accounts
2. Share Sharable Content
3. Be Consistent
4. Interact and Engage
5. Be Realistic

At the end of the day, it's about being authentic to your business and staying consistent. Learn more at https://exposureone.com/get-followers-without-paying/

Everyone wants friends. And everyone wants followers. It's what fuels the social media craze—why post if no one is going to see it? But, how do you get followers? And, perhaps more importantly, how do you get followers without paying?

07/04/2026

Wishing Everyone a Happy July 4th! It's been 250 years - we hope your day is full of joy and celebrations.

06/16/2026

You’ve done all the hard work: gotten your content together, had a website designed, and now it’s live and ready for folks.

But no one is visiting. And you’re not sure what to do next.

It’s a common feeling and a question we’ve received from clients countless times: “I’ve got a website, now what?” Today, we will go over website maintenance, attracting and tracking website visitors, social media, and general online marketing tips.

It's a common feeling and a question we've received from clients countless times: "I've got a website, now what?" Today, we will go over website maintenance, attract website visitors, social media, and general online marketing tips.

05/25/2026

Today and everyday we are thankful for all the brave service men and women for their dedication and sacrifice. Thank you to you and your families for your bravery.

05/07/2026

Setting up a website is hard work. And for many folks setting up their first websites or diving in deeper with their current one, all the website terms can throw you for a loop.

We want to help take the mystery out of common website terms.

Website Settings and SEO Terms

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is all of the things you do to make your site more visible for users and search engines. SEO is a huge beast and ranges from saving images smaller, so they load faster, using keywords to give search engines a heads-up on what your web pages are discussing, and using fonts that aren’t too small and easy to read — and the list goes on.

One thing to keep in mind is that your website should be built for a user at the end of the day, not for Google. For this reason, SEO best practices are constantly evolving (like changing the need for keyword stuffing).

Meta Information/Meta Tags

Your site’s meta information plays a big part in your site’s SEO. It’s a behind-the-scenes snapshot describing your pages and posts. It is a way to give search engines a quick preview of your site’s content.

But, they only help if they are filled out correctly. If a meta tag or description is too short, it won’t help all that much. Same for if it’s too long. And if your meta information doesn’t match your page, that can lead to it being marked as irrelevant when the search engines catch on to the differences.

Site Map

Your site map is a literal map for your website that search engines index. It gives a list of pages, posts, images, and videos and a layout of how they are all connected.

It tells search engines which pages you deem essential based on your site’s hierarchy and current and recently updated pages.

SSL Certificate

Before having an SSL Certificate was suggested. Now, it’s more of a requirement.

SSL (secure sockets layer) adds security through encryption that makes not only your website’s information unreadable but makes a user’s information entered on your site (like a website form or checkout process) unreadable.

Learn more at https://exposureone.com/common-website-terms/

04/15/2026

Several times a year, Google makes significant, broad changes to our search algorithms and systems. Meaning — it's making changes to how you rank and appear in searches.

Make sure you're staying up-to-date!

Learn about how core updates work, and what you can do to assess and perhaps improve your content.