06/24/2026
St. John the Baptist is the perfect role model for brands.
Too often, brands focus on how great they are rather than on solving their customers' problems. Customers notice…and tune out.
Despite being mistaken for the Messiah and being called the greatest man born of woman by Jesus himself, St. John the Baptist didn't focus on his own greatness.
Instead, he pointed people to the solution to their problems, Jesus Christ, saying, “He must increase, but I must decrease.”
St. John the Baptist, pray for us!