Chernoff Newman

09/21/2026

There’s no question that AI is changing communications fast. What we need to ask now, is how to keep what matters—our ethics, honesty, humanity—from changing with the rest? Our own Peter LaMotte will be tackling this question and more at University of South Carolina's national conference, AI in Media, Advertising & Public Relations, on Oct. 9th. Peter is a featured speaker alongside other industry leaders from Omnicom Advertising, AT&T, Vurvey Labs, and more.

Don’t miss it. Register by Sept. 30th: sc.edu/studycolleges_schools/cic/initiatives/ai/ai_conference.

09/18/2026

Meet the art exhibit that’s both tactile and touching. Created to drive donations and keep veterinary services affordable, The Pettable Pet Gallery recently debuted at Stand For Animals Veterinary Clinic as part of their 15-year anniversary campaign, The Art of Care. Made to be touched, petted and booped, each fuzzy face also has a deeper story you can read via corresponding QR codes.

With affordability concerns on the rise, SFA's brand of quality and cost-conscious care is more critical now than when they opened their doors 15 years ago. So if you’re in the Charlotte area, stop by and check it out. And if you’re not, enjoy the cuteness overload from this sneak peek.

09/14/2026

Big news for our own Peter LaMotte! 👏

Peter, Chernoff Newman’s President of Strategic Communications, has been named Chair of the Trident United Way Board of Directors — building on years of involvement with the organization and a longstanding partnership between TUW and our agency.

In his new role, Peter will help advance Trident United Way’s work to create lasting financial stability for families across the Tri-County community.

We’re proud to see Peter continue putting his leadership and expertise to work for the Lowcountry.

Read more about Peter’s new role:

Putting strategic leadership to work for the Tri-County community. Peter LaMotte, Chernoff Newman’s President of Strategic Communications, has been named chair of the Trident United Way Board of Directors. Peter has been actively involved with Trident United Way for years, previously serving as ch...

09/03/2026

Last month, team members from our Charleston office Teed Off for Lasting Change with dozens of local business leaders, partners and community champions for Trident United Way’s annual fundraiser. ⛳️ We’re proud to be a sponsor of this event that raised over $50,000 to support TUW’s mission of creating and maintaining financial stability for Tri-County families of all backgrounds.

📸: Trident United Way

08/27/2026

Big news from the Chernoff Newman team: social media strategist Emma Gerraughty is stepping into the role of Vice President for AAF Midlands this season! It’s an honor that reflects the hard work, sharp thinking and genuine passion Emma brings to everything she does.nWe’re proud to see her step into this leadership role and represent CN in this new capacity. Congratulations, Emma — here’s to a great season ahead!

08/20/2026

Keep an eye on your circle, friends. As this latest little earworm makes plain, even a small win can have a bit of a ripple effect. We loved crafting and bringing to life this playful message with our friends at SCEL.

08/18/2026

We're proud of the impact Peter LaMotte has made across the Lowcountry and beyond — and excited to see that work continue as Chair of Trident United Way.

08/12/2026

Meet Taylor Murdock, our newest Social Media Strategist. 👋

Taylor joins Chernoff Newman with experience spanning social strategy, content creation, community management, influencer marketing and more — plus a creative eye that makes her just as comfortable behind the camera as she is building the strategy behind it.

We’re excited to have her in Columbia and even more excited to have her on the team. Welcome to Chernoff Newman, Taylor!

08/06/2026

As Point Hope continues to grow, their online address needed an update to reflect the changes. We created a new website that feels every bit as warm, welcoming and full of possibility as the master planned community itself. Come explore: PointHopeCharleston.com.

08/04/2026

Do you embrace possibility for the brands you serve? We're adding to our account service team with a Client Engagement Manager. We're looking for someone who will help form strategic goals, sell big ideas and own the work's outcome. If you're known to network, dig the details and borderline obsessed with growth, let's talk.