Chernoff Newman

05/30/2026

Congratulations to our very own David Campbell, who was honored this morning with the American Advertising Federation's Barton A. Cummings Gold Medal Award. One of the organization's highest honors, this award is a reflection of years of service.

We're proud of you and in awe of your dedication. From all of us to you, thank you for inspiring us.

05/28/2026

When the work is the reward, the accolades are icing. Thank you to the Telly Awards for the Gold(!) for our A Bit Of A Pill spot for client BHDD OSUS.

Crafted to reveal the dangers lurking inside fake pills and built with our talented friends at Able VFX, this kind of life-saving work isn’t just important to our clients and everyone at Chernoff Newman… It’s critical to keeping our communities safe. See it here: https://www.tellyawards.com/winners/2026/regional-tv/general-public-interest-awareness/a-bit-of-a-pill/361313/

to reveal the dangers lurking inside fake pills and built with our talented friends at Able VFX, this kind of life-saving work isn’t just important to our clients and everyone at Chernoff Newman… It’s critical to keep our communities safe.

05/20/2026

The Saluda. The Broad. The Congaree. Each unique in their own right, but incredible together as the 3RVRS region. Featuring miles and miles of outdoor awesomeness that you can bike, walk, or paddle...it also offers access to favorite local restaurants and attractions that help bring communities together. We're proud to be part of such a unique and valuable resource. Get out and explore all the area has to offer and get a little outside in you. 3RVRS.COM

05/14/2026

We’re proud to be recognized at the South Carolina Chapter of the Public Relations Society of America (SCPRSA) Mercury Awards for work that delivers both impact and results.

From statewide advocacy and thought leadership to creative consumer engagement, our teams and clients were honored across multiple categories for campaign and tactical work, earning five awards overall, including:
🏆 Mercury Award of Excellence (External Communications) – Fresh on the Menu People’s Choice Awards
🏆 Mercury Award of Merit (Public Service) – American Council of Engineering Companies of SC IWI Economic Impact Study Launch
And on the tactical side:
🏆 Silver Wing Award of Excellence (Video) – BHDD Office of Substance Use Services Doorbell Videos
🏆 Silver Wing Award of Merit (Influencer Marketing) – South Carolina Education Lottery Holiday Promotion

This work reflects what we value most: strategic thinking, intentional ex*****on and partnerships that make a meaningful difference across South Carolina.

🔗 https://chernoffnewman.com/insights/chernoff-newman-earns-multiple-honors-at-2025-scprsa-mercury-awards/

05/06/2026

Our new campaign for the Florida Center for Nursing started with a simple observation: if scrubs are the defining symbol of nursing, then we need to redefine scrubs. Because — according to the FCN’s Florida Workforce Characteristics report — while Florida’s nursing workforce is expanding, only 7.2% of nurses in the state are under age 30. That raises tough questions about the long-term sustainability of the profession as retirements increase in the coming years.

To appeal to that younger demo and drive renewed interest, we built “For Every Need, There’s A Nurse,” a campaign designed to reveal the career’s many paths and possibilities - and push against existing stereotypes of what a job in nursing looks like.

Timed to coincide with National Nurses Week (May 6-12), the campaign brings the message to life by featuring nurses in a variety of real-world settings doing what they do best: meeting people where they are and serving critical needs. The fully integrated effort runs across CTV, streaming radio, and digital/social.

05/04/2026

From hands-on client work to creative collaboration, our CN Experience program gives interns a true inside look at agency life. Hear directly from former strategic communications intern Emma Potter about how her time at Chernoff Newman helped shape her path in communications.

🔗:

My agency internship experience Guest post from Emma Potter, former strategic communications intern During my internship with Chernoff Newman, it has truly been everything I hoped for and more. Over the past nine months, I’ve had the chance to dive headfirst into public affairs, public relations, ...

04/30/2026

We can’t wait to help tell the story of the future of manufacturing with the team over at SC Tech and SCMC. Such a vibrant space with so much exciting potential for the state’s economy and workforce. Proud to be a part of that growth!

04/27/2026

Smarter user journey ahead! We helped Palmetto Railways with a redesigned website that prioritizes streamlined user flow, stronger navigation, and a bold, modern look to match the brand’s momentum. From its simplified architecture to sharper visual identity, every detail was engineered to keep site users moving in the right direction.

04/23/2026

Ever feel like your brain is working against you? If so, you’re not alone.

The mental health landscape is more intense and nuanced than ever before, especially for Gen Z. Last year in South Carolina, people ages 15-24 accounted for the largest share of reported self-harm calls to emergency medical services.

That reality led to Your Brain Is A Jerk, a radio-led awareness and prevention campaign we created in partnership with SC Office of Mental Health and iHeartMedia. Designed to disrupt harmful thought patterns with abrupt empathy, the campaign reminds people that the thoughts tearing them down aren't the truth, and support is within reach. More at YourBrainIsAJerk.com.

04/22/2026

It’s Accreditation in Public Relations (APR) Month for the Public Relations Society of America (PRSA)!

Now is an ideal time to take the next step in your professional journey. With a new on-demand study course, experienced mentors ready to support you and a reduced rate available through July 1, pursuing your APR has never been more accessible.

Brooks Hearn, APR, Associate Public Relations Director at Chernoff Newman, reflects on her APR experience as a reminder of the real, lasting value this achievement brings to your career and confidence as a communications professional.

Have questions or want guidance on getting started? Connect with our APR Chair, Meg Hasten, APR, at [email protected] to learn how we can support you throughout your APR journey.

Learn more about the process today: https://bit.ly/4u7Bfnc