Idea Hall

09/03/2026

Team bonding, with a little friendly competition mixed in! ⛳️

The Idea Hall team recently spent an evening at Holey Moley, trading our desks for the mini golf course and enjoying some time together outside the office.

It was a fun night of laughs, competition and connecting as a team. Thanks to everyone who came out and made it such a great evening!

08/28/2026

It was a special day for Idea Hall at the 2026 Civic 50 Orange County Celebration!

As one of this year’s Civic 50 honorees, our team joined organizations from across Orange County to celebrate the role businesses can play in strengthening the communities they serve.

We’re grateful to OneOC and Points of Light for recognizing Idea Hall’s commitment to community engagement and social impact, and we congratulate all of this year’s honorees.

08/27/2026

Posting is easy. Building a social media presence that actually works? That takes strategy.

From choosing the right platforms to creating content people care about and measuring what actually matters, strong social media starts with getting the fundamentals right.

In this Goodness Report, we’re breaking down the building blocks of an effective social media strategy — and the questions every organization should be asking before hitting “post.”

Inside the report:
- Why your goals should come before your content calendar
- How to choose the platforms that actually matter
- Why content pillars make better content possible
- What it takes to earn attention, not just capture it
- Which metrics can help make your strategy smarter

Because social media isn’t about posting more. It’s about making every post have a reason to exist.

Read this week’s Goodness Report: https://na2.hubs.ly/H07vjXw0

Learn the fundamentals of a social media strategy that works, from setting goals and choosing platforms to creating content and KPIs.

08/20/2026

Congratulations to Sara Sloan, Idea Hall’s Chief Operating Officer, on being named a 2026 Orange County Business Journal Women in Business Awards nominee.

Sara’s leadership, strategic thinking and commitment to our clients and team have helped shape Idea Hall and the work we deliver every day. She leads with purpose, builds lasting relationships and consistently raises the bar for those around her.

We’re especially proud to see Sara recognized alongside an incredible group of Orange County leaders, including Molly Jolly of the Angels, Kate Starr of Golden State Foods, Pooja Bhalla of Illumination Health + Home, Tiffany Mitchell of Orangewood Foundation, Ruba Awad-Moran of AO, Jennifer Vasquez of C.W. Driver Companies, and many more women making an impact across our community.

Congratulations to Sara and all of this year’s nominees! 💙

08/14/2026

Creative has never been easier to make. But is more actually better?

AI is accelerating the creative process, content is being produced faster than ever, and brands have more tools at their disposal than they know what to do with.

This week’s Goodness Report looks at what that means for the future of creative and why strategy, originality, taste and human judgment may be more valuable than ever.

We’re also putting that thinking into practice through two very different Idea Hall projects:

Making Red Tape Impossible to Ignore: How a simple creative idea helped Be Well OC turn a complex behavioral health access issue into something the community could immediately understand and rally behind.

Turning 60 Years Into Something Worth Collecting : How UC Irvine’s vintage-inspired 60th anniversary poster series used nostalgia, storytelling and design to create a new connection to campus history.

The tools are changing. The pace is changing.
The standard for a great idea shouldn’t.

Read this week’s Goodness Report:

Intro AI & Output Strategy Stand Out Taste In Action What’s Next Anyone Can Make Something. Not Everyone Can Make It Matter. Why strong ideas, human judgment and creative thinking matter more than ever in the age of AI. Creative teams have never had more tools at their disposal. We can generate co...

07/31/2026

What have our Idea Hallers been up to this summer? ☀️

This week, we're spotlighting Meghan Webb, our Senior Account Director!

From celebrating birthdays and the Fourth of July with family to taking a trip to New York and Ireland, Meghan has been making the most of the season by creating memories with the people she loves and exploring somewhere new.

Swipe through to see what Meghan has been up to this summer! 🗽🎆💙

07/23/2026

Creator marketing has evolved far beyond sponsored posts and one-off influencer campaigns.

In this week’s Goodness Report, we examine the biggest shifts emerging from Cannes Lions 2026 and the latest research from Later, CreatorIQ and McKinsey, including:

- Why creator marketing is becoming a core business strategy
- Why trust is replacing reach as marketing's most valuable metric
- How creator content is shaping AI search and brand discoverability
- What organizations should do now to build stronger, longer-lasting creator partnerships

Read the full report to discover why the future of creator marketing isn't about finding bigger influencers, it's about building more trusted voices.

Read this week’s Goodness Report here: https://na2.hubs.ly/H06Rp7J0

Discover why leading brands are treating creators as strategic partners and what that means for the future of communications.

07/23/2026

Congratulations to our own Esmeralda Torres on being recognized as one of the Orange County Business Journal's 2026 Indispensables! 🎉

As Idea Hall's Executive & Administrative Assistant, Esme is the steady force behind so much of what we do. From keeping our team organized to supporting our clients and making sure the details never fall through the cracks, she consistently goes above and beyond.

This recognition is a testament to her dedication, work ethic and the positive impact she has on everyone around her. We're incredibly proud to celebrate this well-deserved honor.

Congratulations, Esme! 👏💙

07/09/2026

The way people find organizations is changing.

For decades, the formula was simple: optimize for Google, rank on the first page and drive traffic to your website.

Today, that journey looks very different.

Consumers are increasingly turning to AI platforms like ChatGPT, Gemini, Perplexity and Google's AI Overviews to answer questions, compare organizations and make decisions, often without ever clicking on a search result.

That shift is giving rise to a new discipline: Answer Engine Optimization (AEO).

In our latest quarterly trend report, we explore how AI is reshaping search, why reputation has become a key driver of discoverability, and what organizations can do now to position themselves as trusted answers, not just searchable websites.

Inside the report, you'll learn:
- Why SEO is evolving into Answer Engine Optimization (AEO)
- How AI decides which organizations to recommend
- Why PR, thought leadership and earned media matter more than ever
- What leading organizations are doing to strengthen their AI visibility
- Practical questions every leadership team should be asking today

As AI becomes the first stop for more consumer and business questions, discoverability is no longer just a marketing issue, it's a communications strategy.

Read more here: https://na2.hubs.ly/H06zDdF0

Learn why AI-powered search is reshaping discoverability, and what your organization can do today to stay visible tomorrow.

07/01/2026

What have our Idea Hallers been up to this summer? ☀️

We're taking you behind the scenes to highlight what our team has been up to outside the office, and first up is Account Director, Karena Bibbins-Mckeever!

From beachside dinners with family at The Venice Whaler to celebrating at the Culver City Juneteenth Festival (including meeting California State Assemblymember Isaac Bryan) and hosting a Reading Rhythms LA event at Bodega W**e Bar, Karena has been filling her summer with great food, meaningful connections, and community.

Swipe through for a look at what she's been up to this season and stay tuned to see what the rest of our Champions get up to this season!