TrackableMed

TrackableMed TrackableMed is a strategic partner and agency for practices, PPMs, and medical device companies.

Busy today does not mean healthy.Your procedure schedule this month came from inquiries you got 60 to 90 days ago. So wh...
08/10/2026

Busy today does not mean healthy.

Your procedure schedule this month came from inquiries you got 60 to 90 days ago. So when new patient inquiries start dropping, your calendar still looks full. Consults still look fine. Everything feels normal.

The gap shows up a quarter later, and by then you are trying to diagnose something that started three months back.

Revenue tells you what already happened. Inquiry volume tells you what is coming.

What number do you check first when a month comes in light?

Early adopters in AEO/GEO are establishing citation advantages that will be very difficult for competitors to overcome. ...
08/05/2026

Early adopters in AEO/GEO are establishing citation advantages that will be very difficult for competitors to overcome. The window is open. For now.

I’ve laid out the shift. Now let’s get tactical.
Five things your practice or marketing team can start this week:

1. Audit your FAQ and procedure content. Is it written to answer specific patient questions, or just to inform? Rewrite to be cited.
2. Check entity consistency. Search your physicians’ names, your practice name, and your key procedures across your website, Google Business Profile, Healthgrades, and Doximity. Inconsistencies hurt AI legibility.
3. Set up AI referral tracking in GA4. Create source/medium filters for chatgpt.com, perplexity.ai, and Google AI Overviews. You can’t manage what you don’t measure.
4. Identify one earned media opportunity. One physician. One relevant publication. One quote or contributed piece. This is now citation infrastructure, not just PR.
5. Optimize your LinkedIn presence. Specialty-specific content, consistent posting, structured bios. LinkedIn is in the top 20 domains cited by every major LLM.
The brain seeks the path of least resistance to a confident answer. AI answers that path now. Your content either gets cited in that answer - or it doesn’t.
Which side of that equation is your practice on?

Every hot take saying ‘SEO is dead’ is wrong. But the discipline has fundamentally changed - and most practices are miss...
07/29/2026

Every hot take saying ‘SEO is dead’ is wrong. But the discipline has fundamentally changed - and most practices are missing the new layer entirely.

Think of it this way: SEO gets you in the room. AEO gets you cited at the table.

Traditional SEO still matters. Site speed. Crawlability. Backlinks. Content. This is the infrastructure that makes your site legible and retrievable by both traditional and AI-native engines.
What’s changed is how authority is actually built in the AI layer.

According to Muck Rack’s Generative Pulse 2025 report - analyzing over 1 million citations across ChatGPT, Gemini, Claude, and others - 82% of links cited by AI are from earned media: journalism coverage and third-party blogs.

That’s not an SEO metric. That’s PR. That’s reputation. That’s the brand work most practices have been deferring.

Here’s the new stack for specialty practice visibility:

1. Structured content: FAQ pages, procedure explainers, condition-specific content - written to be cited, not just read.
2. Entity consistency: Physician bios, credentials, and specialty terms consistent across every surface - your site, Google Business, health directories, press mentions.
3. Earned media: Get your physicians quoted in health journalism. Issue structured press releases. Build backlinks from relevant medical publications.
4. Social signals: LinkedIn, Instagram, and Facebook are in the top 20 domains cited by all major LLMs. Your LinkedIn presence is now discoverability infrastructure.

Your marketing isn’t broken. Your patients’ brains are working exactly as designed.Most practice growth problems get dia...
07/23/2026

Your marketing isn’t broken. Your patients’ brains are working exactly as designed.

Most practice growth problems get diagnosed as channel problems. Wrong ads, wrong agency, wrong budget. But when we dig into a practice that’s stalled, the real issue is almost always upstream: the marketing was built for how practices wish patients decided, not how they actually decide.

Patients delay elective procedures because doing nothing feels safe. They judge your consult against whoever they talked to first. They trust 400 good reviews over 12 perfect ones. And when a friend asks for a recommendation, they name whoever comes to mind fastest, not whoever has the best outcomes.

None of that is a flaw in your patients. It’s a flaw in marketing that ignores behavioral science.

Swipe through the 5 biases we see shaping patient acquisition every day, and what to build around each one.

Which of these do you see most in your own consult conversations?

07/22/2026

CTR for the #1 Google result dropped 64% in 12 months. That’s not a blip. That’s a structural collapse.

Let that sink in: the average click-through rate for a site ranking # 1 for a keyword dropped from 0.73% to 0.26% between March 2024 and March 2025.
64% reduction. In one year.
Driven directly by AI Overviews pushing organic results below the fold.
Gartner predicts traditional search volume will drop 25% by 2026 due to AI chatbots and virtual agents.
If your practice ranked well and traffic flatlined over the last year - now you know why.
Here’s what’s replacing clicks: citations. When AI systems generate answers, they reference the sources that informed the response. Those citations signal trust and authority even when users don’t click through.
In specialty healthcare - ENT, ortho, pain management, urology - patients are asking AI which surgeons perform BAHA, which practices offer balloon sinuplasty, whether PAE is an option before surgery.
If your content isn’t structured to be cited, you don’t exist to that buyer.

07/18/2026

Scouting report: great energy, questionable touch, one table down. The World Cup final is Sunday and we are officially available if either team needs depth. ⚽

07/17/2026

Who you got Sunday? 🏆 Argentina or Spain, drop your pick below. One thing’s for sure, TrackableMed came ready.



TrackableMed World Cup 2026 ⚽🏆

These are some marketing myths that deserve red cards:🚩 Other marketing companies: “Clicks and views are up” ➡️ We track...
07/17/2026

These are some marketing myths that deserve red cards:
🚩 Other marketing companies: “Clicks and views are up” ➡️ We track new patient appointments not clicks and views to your website.
🚩 “Good practices sell themselves” ➡️ Plenty of practices lose patients to their competition with better marketing and distribution. Quality helps retention, but it rarely wins initial attention on its own.
🚩 “You need to be everywhere” ➡️ Most brands do better on 2-3 channels where their target audience spends the most time.
🚩 “Nobody reads blogs anymore” ➡️ The traffic pattern did shift, less clicks on a link in a results page isn’t the same as blog content not being read. A huge amount of that content is still being read, just inside an AI-generated summary instead of on your site. This is why it’s crucial to structure your blogs for AEO (Answer Engine Optimization).

Ready to take your marketing to the next level? Book your call today: https://meetings.hubspot.com/etrattler/15min

Two acronyms. One strategic imperative. Here’s the plain-English breakdown your team needs.If you’ve been in any marketi...
07/15/2026

Two acronyms. One strategic imperative. Here’s the plain-English breakdown your team needs.

If you’ve been in any marketing conversation lately, you’ve heard both: AEO and GEO. They get used interchangeably. They shouldn’t.
AEO (Answer Engine Optimization) = being the answer. You get pulled as a direct result in featured snippets, voice assistants, and AI answer boxes.
GEO (Generative Engine Optimization) = being IN the answer. Your practice gets naturally woven into what ChatGPT or Perplexity synthesizes when someone asks a complex question.
Here’s the clinical lens I use to explain this to practice leaders:
AEO is your practice showing up when someone asks ‘what is balloon sinuplasty.’
GEO is your practice being cited when someone asks ‘what are my options for treating chronic sinusitis without surgery.’
One is a direct answer pull. The other is contextual authority at the paragraph level.
You need both. And right now, most specialty practices have neither fully optimized. That’s the opportunity.

07/13/2026

A bucket-list moment for Erik, our VP of Private Practice Partnerships. Witnessing history as Cristiano Ronaldo played his final match at the World Cup. ¡Vamos, España! Some moments are just too good not to share. ⚽️🌎
      

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