Sunwest Communications

Sunwest Communications We help companies and brands reach their business goals with tailored, strategic communications.

06/01/2026

From protecting his mother from domestic violence to becoming the first Black Special Agent in Charge of the FBI’s Dallas Field Office, Eric Jackson shares a powerful story of resilience, leadership, and transformation.

In the latest episode of Reputation Matters, he reflects on how a late-night FBI recruitment commercial sparked a path that would ultimately define his career and service.

Last week marked the release of Eric's new book, "The Agent of Change: How a Black Special Agent Overcame a Troubled Youth and a Culture of Racial Disparity Within the Ranks of the FBI." We were honored to have him on the show and congratulate him on this release!

Reputation Matters Episode 20: Eric Jackson: Former FBI Special Agent in Charge, is now streaming at the link in the bio.

Last week, our team had a very special Lunch & Learn and our first Founder's Day celebration to honor founder, Andy St...
05/27/2026

Last week, our team had a very special Lunch & Learn and our first Founder's Day celebration to honor founder, Andy Stern.

Andy took us back through the history of Dallas and shared stories that reminded us of how much the city's past still shapes its present. In honor of Andy's days with the Salesmanship Club, the team wore our best red pants.

We're so glad we could surprise Andy with this moment and start a new Sunwest tradition to celebrate his legacy.

Wachelle Williams and Wren Ovard were spotted at the recent SAVOR at Omni PGA Frisco Resort & Spa. What an incredible ...
05/26/2026

Wachelle Williams and Wren Ovard were spotted at the recent SAVOR at Omni PGA Frisco Resort & Spa. What an incredible evening supporting our friends at Fields and The Preserve. Amazing drinks, incredible food, and a few celebrity sightings (besides Wachelle and Wren). Frisco is the place to be!

Through his work, Robert M. Edsel, author of The Monuments Men, has dedicated his life to protecting cultural history th...
05/25/2026

Through his work, Robert M. Edsel, author of The Monuments Men, has dedicated his life to protecting cultural history through the Monuments Men and Women Foundation and preserving the stories of World War II heroes to ensure their sacrifices are never forgotten.

As we honor today, his episode of serves as a great reminder that remembering service means carrying those legacies forward for future generations.

To listen to his conversation with Crayton Webb, visit sunwestpr.com/news/reputation16/.

05/22/2026

Nike stepped in it on this one. What started as a campaign meant to be humorous quickly turned into backlash.

Crayton Webb breaks down what brands can learn when a message lands wrong and how fast things move once it does.

Check out the latest Two Minutes of Advice in the video below.

If you listened to the most recent episode of , you heard the fantastic conversation between Jay Rosser and Crayton Web...
05/22/2026

If you listened to the most recent episode of , you heard the fantastic conversation between Jay Rosser and Crayton Webb. Jay, a gifted communicator, shared a powerful story in his latest Substack where he reflects on a few days in May that connect the loss of his son Kent, the legendary T. Boone Pickens, and surprisingly, a Tweet from Drake. It’s a reminder that great communicators understand timing, authenticity and the power of meeting people where they are. Read it here and at the link in our bio: https://bit.ly/4nDbeda

05/21/2026

Nike's Boston Marathon ad didn't land the way it was intended and their competitors didn't waste the moment.

In the next Two Minutes of Advice, Crayton Webb shares what brands can learn from blunders like Nike's when perception moves faster than intent. Be on the lookout for the full episode releasing tomorrow.

05/20/2026

What if philanthropic donations weren't just a black box?

During his conversation with Crayton Webb, Matt King ATX shares how the impact of giving matters just as much as the gift itself.

To catch up on , visit sunwestpr.com/podcast/.

Sydney Townsend, Jimena Ramirez, Thao Nguyen and Pio del Castillo attended the Genesis Women's Shelter & Support's 33r...
05/19/2026

Sydney Townsend, Jimena Ramirez, Thao Nguyen and Pio del Castillo attended the Genesis Women's Shelter & Support's 33rd Annual Luncheon. There, they heard from Emmy and Golden Globe Award-winning actress, producer, director and keynote speaker, Mariska Hargitay.

This impactful organization is doing important work in our community and we are proud to support them.

05/18/2026

, and kicked off the month with a Hit of the Month win!

As the FIFA World Cup Trophy Tour makes its way across the country, our got to work sharing the excitement with media. Local bottler brought the trophy to Texas, along with a FIFA legend, and the story captured the excitement of the event. We can’t wait for more World Cup action!

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