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We make memories that move markets.

10/16/2026

Yesterday, our We@TRG groups Aquí@TRG, BLK@TRG, and 3.5B+ hosted the agency’s first-ever “Ads From Around the World,” a panel conversation exploring the power of creativity and storytelling across cultures.

From Australia and Kenya to Norway, Guatemala, and India, we looked at standout advertising from around the globe. Our panelists Terence Reynolds, Jimmy Baldwin, Nate Fein, Kevin Castro Laynez, and Monik Ladha led a lively discussion about the different cultural perspectives, backgrounds, and traditions that shape great creative work – and the universal power of storytelling to bring us together.

And because culture goes well beyond advertising, we enjoyed food from around the world, with dishes representing the diverse backgrounds and traditions of our own TRG team.

It was a great reminder that when different cultures and perspectives come together, the results can be powerful, unexpected, and inspiring. Thank you to We@TRG and our moderator Elle Collazo.

10/12/2026

Calling all Crazy Water fans: The newest collectable bottle has officially hit the shelves.

We’re thrilled to continue being part of the Crazy Water brand story with a fresh new design inspired by the unmistakable style of Texas artist Jon Flaming.

Last year’s bottles sold out, so get your crazy self to your nearest Texas grocer and grab one while you can.

10/06/2026

We’re excited to share new work from our second ex*****on of the TotalCare On a Mission to Heal campaign. We’re pushing its original charm even further, putting our characters in humorously unfortunate situations that call for the quick, expert care TotalCare is known for.

Big shoutout to our clients at TotalCare for continuing to encourage us to break away from the conventions of the healthcare category and have a little fun along the way.

Let’s start with “Ready for You.”

10/01/2026

Mr. Meter is back – and with a whole lot of extra swagger.

But really, our adorable character, created for Gas South’s newest campaign, is all about bringing warmth wherever he goes. Whether he’s making the move to a new home a little smoother or turning up the heat when the weather gets chilly, connecting the people of Atlanta to Gas South is Mr. Meter’s idea of living the dream - making him the perfect character to represent the great work Gas South does every day to warm up the lives of its customers.

09/30/2026

The owl has landed in Deep Ellum.

TRG is proud to announce that we are the first independent agency in North America to sponsor the Ehrenberg-Bass Institute of Marketing Science, the world’s largest center for research into marketing.

With access to the Institute’s 70-plus years of evidence-based research and direct access to more than 60 of its marketing scientists, this sponsorship strengthens our ability to pair bold ideas with a deeper understanding of how brands grow.

We’re excited to get started.

09/29/2026

We’re living in a golden age of marketing effectiveness, but too few American marketers are putting it to work. So 14 teammates across disciplines did something no one at TRG had done before: They went deep on the evidence behind how advertising really works through Eff Pack, our 90-day effectiveness training program.

Eff Pack packs decades of evidence-based marketing research into weekly sessions designed to bridge theory and practice, and it’s already changing how our graduates write briefs, plan media, and evaluate creative.

Congratulations to our first Eff Pack graduates (not all pictured):
Alex Ritchie, Dan Dillard, Daylan Burgess, Emanuel Gonzalez, Feba Varghese, Joel Thomas, Kat Mogongwa, Katy Welch, Lindsey Moss, Madisyn Lane, Monik Ladha, Olivia Yaeger, Taylor Clark, and Trent Walters

Thank you to Chris Ferrel and Christopher Owens for leading the program, Olivia Yaeger and Allison Rife for building the curriculum behind it all, Rose Russell for making this post visually memorable, and Debbie Smelko for her support throughout.

And good luck to Eff Pack 2, who just kicked off their learning journey.

09/14/2026

Thank you to GSD&M, Fergus O’Carroll, and the “On Strategy Showcase” team for inviting us to participate Thursday night in Austin.

We had a great time watching our Executive Strategy Director Christopher Owens present alongside Kate Gunning and Cristina Pansolini for the first-ever live recording of “On The Spot.” We were thrilled to be part of such a talented group and such an engaged audience.

A big thank-you to GSD&M for the warm hospitality, and to Fergus and the entire “On Strategy Showcase” team for a fantastic evening. Tune in soon to watch the full episode.

08/27/2026

Yesterday, in honor of Women’s Equality Day, our She@TRG ally group hosted its third annual panel on the progress we’ve made toward women’s equality, the challenges that remain, and how we can create more equitable workplaces.
We were honored to welcome:

Cindy Blum, Senior Director of Marketing and Brand Strategy at Love’s Travel Stops & Country Stores
Audrey Berger, Cofounder and CEO of Drumline
Carolyn Mungo, President and General Manager of WFAA Channel 8
Rane Butler, Vice President of Team and Client Experience at Venturity

The conversation covered everything from finding your voice early in your career to the importance of listening, asking questions, and creating opportunities for others. And while we’ve made extraordinary progress, as one panelist reminded us, “Progress doesn’t mean equality.”

Our panelists left us with plenty of wisdom: You’re stronger than you think. Don’t chase titles; chase experience. Mistakes are part of the journey, so don’t be afraid of them. And when it comes to balancing work and life, “having it all” starts with defining what “all” means to you.

Thank you to our panelists for sharing their experiences and perspectives, and to our own Kendall Kerr and Elle Collazo for leading such a thoughtful conversation.

We’re still feeling our “Wonder Woman stance.” (A little inside joke for those who were there.)

08/26/2026

Resharing some of our organic social work for World’s Best Cat Litter. We love a client that knows their audience well enough to know exactly what they’ll argue about – like how a cat would wear pants.

Enjoy right meow!

And while you’re at it, drop us a comment with your vote. 😸

08/24/2026

TRG is growing, and we’re excited to welcome more new faces! Meet this talented group of nine new team members bringing expertise across brand management, strategy, and talent recruitment: Keely Yang, Paige Herbert, Leah Smith, Bun Vann Sin, Tiera Washington, Joseph Ramos, Alexa Chow, Zoe Kimmel, and Monica Sanz (not pictured).

Welcome to TRG!

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Dallas, TX
75226

Website

https://trg.agency/

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