05/14/2026
What if your next buyer isn’t human?
In his latest Forbes piece, AvreaFoster CEO Dave Foster explores how B2B marketers must design for two parallel journeys: one shaped by AI, the other by human decision-makers.
The key takeaway: it’s not either/or. Content today has to be structured enough for machines to interpret and meaningful enough for buyers to trust. Learn more by reading the full article on our site: https://na2.hubs.ly/H05vgv20