Plot Twist Creativity

05/10/2026

In Texas, food is a love language. And for most Texans, H-E-B is that food. To celebrate Mother’s Day, we showcased the love between a mother and daughter over the years, told through this food-as-a-love-language lens.

04/30/2026

We're looking for a new Twister to join our team! If you're an art director (or know one!) check out plottwist.com/careers for more info on the role, responsibilities, and benefits.

04/15/2026

Some see chaos. Some see a normal work day.

04/06/2026

ICYMI: Even a coma can’t keep a man from the last chip. 🎬🌶️

Proud to share our latest work for H-E-B x the Astros, leaning all the way into telenovela drama to bring the story of the last chip and dip to life. 🎭

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03/26/2026

02/20/2026

Just another day in advertising 😌
Shout out to our very own for taking the leap

02/09/2026

ICYMI 📣 Excited to share our big game commercial for H-E-B! For this year’s spot, we leaned into the love all Texans share for the iconic butter tortilla… even those that have yet to try it.

Thank you to our partners:
Edit - Recess
Pro Co - Jojx
Director - Madeline Clayton
color - Beachhouse Color

02/04/2026

When you’re so busy in December you have to have the holiday party in January (worth it)

12/22/2025

Ideas for when your advertising friends make the "Nice" list 🎁

12/09/2025

After months of listening to holiday music, we can finally share our work for H-E-B's holiday campaign ⛄️. What’s ✨your✨ Texas way to celebrate?

Thank you to our partners:
Production - Spears & Arrows
Edit/Sound - Recess Editorial
Color - BeachHouse Color