10/13/2026
When Digital Federal Credit Union surveyed nearly 1,300 people ages 13 to 28, 36% said they didn’t know what it takes to join a credit union. A quarter believed you need perfect credit.
Perfect credit. To join the movement built for people the banks turned away.
Now for the hopeful part: after hearing a plain explanation of what credit unions offer, the share who said they’d likely join jumped from 33% to 55%. A few clear sentences did that!
This isn’t a rate problem or a product problem. It’s a clarity problem, and clarity is fixable.
Our Director of Strategy and Growth, Reh Harvey, lays out eight ways to fix it, starting with answering one simple question, above the fold.