VantagePoint Marketing

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VantagePoint Marketing VantagePoint is a B2B marketing and advertising agency providing integrated marketing, advertising,

Dave McQuaid started at VantagePoint as creative director in 2005. He moved into the COO role and worked his way to pres...
10/16/2026

Dave McQuaid started at VantagePoint as creative director in 2005. He moved into the COO role and worked his way to president over two decades at this agency.

That path is rare in an industry where leadership often comes from an outside search. At VantagePoint it was a succession, and it shows what "value and grow our associates" looks like in practice, not just on a values page.

Happy Boss's Day, Dave.

LTI makes custom food serving solutions, and the team had more than 10,000 customers and prospects to talk to. They need...
10/14/2026

LTI makes custom food serving solutions, and the team had more than 10,000 customers and prospects to talk to. They needed messages that fit each audience and more search traffic to their website.

We built personas and lead scoring, rebuilt their SEO and added nurture emails and a lead-gathering chatbot. Two years in, web traffic from email was up 825%. The chatbot brought in 136 leads. LTI also earned a top-three Google ranking for 31 keywords. Every one of those is a number we can point to, which is why we start with measurement before we spend a dollar.

Read the full case study here: https://bit.ly/4s2j56a

“The booth was busy” is not a tradeshow ROI. Before you book next year's space, run the napkin math: total cost (booth, ...
10/06/2026

“The booth was busy” is not a tradeshow ROI. Before you book next year's space, run the napkin math: total cost (booth, travel, materials, staff time); qualified leads, not just all badge scans; opportunities that came from those conversations 90 days later. If you can't answer one of these, make it one of your priorities for 2027.

09/29/2026

Every agency says their approach is data-driven, but almost none say which data. A data-driven budget means you can point to the number that justifies each line item.

If nobody can tell you which metric moved a dollar from one place to another, the budget is opinion-driven with a nicer name.

09/10/2026

End of Q3 is when we start talking about 2027. Every annual plan we build follows the same order: last year's scorecard, client priorities, upcoming launches, event calendar, and real budget numbers. 🗓️ Starting with metrics keeps the rest of the plan honest.

09/07/2026

Happy Labor Day from the VantagePoint team. We are closed today and hope you get a chance to step away, too. 💪

Last week, some of us enjoyed outdoor time together away from computers. We ate breakfast outside and spent a morning wi...
09/03/2026

Last week, some of us enjoyed outdoor time together away from computers. We ate breakfast outside and spent a morning with no agenda and no Zoom calls. We wrapped up before the day got too hot. (South Carolina in late August = 🥵)

07/04/2026

Happy Fourth of July from the VantagePoint team. 🇺🇸

Wishing you a weekend of good food, good company and a little time to recharge.

Ranking #1 for a keyword nobody searches is not a win. 📊A top spot with no leads usually means the search volume was ti...
07/01/2026

Ranking #1 for a keyword nobody searches is not a win. 📊

A top spot with no leads usually means the search volume was tiny, or the people searching were never going to buy. Start with the words your buyers actually type. Then go win those.

A little behind on the news, but it deserves the spotlight. 🎉 Last year, after 20+ years here — from creative director t...
02/25/2026

A little behind on the news, but it deserves the spotlight. 🎉

Last year, after 20+ years here — from creative director to VP to COO — Dave McQuaid became our new president and CEO, succeeding Henry Pellerin.

Dave knows this place better than anyone. And he's committed to keeping it exactly what it's always been: an agency that delivers real results for real clients.

Same mission. Same standard. New chapter.

🔗 Link in bio for the full story.

Address

80 Villa Road
Greenville, SC
29615

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18643311240

Website

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