VantagePoint Marketing

VantagePoint Marketing VantagePoint is a B2B marketing and advertising agency providing integrated marketing, advertising,

A little behind on the news, but it deserves the spotlight. 🎉 Last year, after 20+ years here — from creative director t...
02/25/2026

A little behind on the news, but it deserves the spotlight. 🎉

Last year, after 20+ years here — from creative director to VP to COO — Dave McQuaid became our new president and CEO, succeeding Henry Pellerin.

Dave knows this place better than anyone. And he's committed to keeping it exactly what it's always been: an agency that delivers real results for real clients.

Same mission. Same standard. New chapter.

🔗 Link in bio for the full story.

We are sad to share that our founder, Craig O’Neal, has passed away. He has been a beloved leader, mentor, and friend to...
07/17/2025

We are sad to share that our founder, Craig O’Neal, has passed away. He has been a beloved leader, mentor, and friend to many of us throughout the years. We are grateful for the 24 years spent under his guidance and know he was a light to many of you as well.

We will miss Craig dearly, but the impact of his joy and wise counsel remains.

If you wish to share condolences with Craig’s family, you can find his obituary here: https://bit.ly/3TNClUV

🧩 Sales and marketing are two crucial pieces of the same puzzle — but when they don’t fit together, your business ends u...
03/20/2025

🧩 Sales and marketing are two crucial pieces of the same puzzle — but when they don’t fit together, your business ends up with missing connections, lost leads, and wasted opportunities.

Breaking down silos and fostering collaboration can help complete the picture, driving better results and revenue growth. Discover why misalignment happens, how to fix it, and why a fractional CMO might be the missing piece.

Read more: https://bit.ly/41Ciuvj

Competitive research isn’t just knowing who you’re up against — it’s finding new opportunities to refine your strategy a...
03/18/2025

Competitive research isn’t just knowing who you’re up against — it’s finding new opportunities to refine your strategy and stay ahead. But where do you start?

Our Competitive Research Playbook breaks it down into actionable steps, including:

🔍 Set up alerts – Use tools like Mention or BuzzSumo to track competitor activity and brand mentions in real time.
📱 Monitor competitor social activity – Create X lists or use RivalIQ to see what’s working, what's not, and where you can stand out.
📈 Analyze high-performing content – Use BuzzSumo to discover the topics and formats that drive the most engagement in your industry.
📩 Subscribe to competitor content – Sign up for newsletters, blogs, and webinars to gain insights into messaging and positioning.

Download your free copy for more competitive research tips! https://bit.ly/4bO3aAq

03/13/2025

Did you know 87% of the buyer’s journey happens before a prospect ever talks to sales?

Understanding this critical insight is key to optimizing your marketing strategies. Our new infographic explores the stages of the B2B buyer's journey, helping you deliver the right content at the right time.

🔍 Discover how to engage prospects earlier and drive conversions. https://bit.ly/3Fu4AUC

Creating social media content on the fly? You might be missing out. A solid content calendar can streamline your efforts...
03/11/2025

Creating social media content on the fly? You might be missing out. A solid content calendar can streamline your efforts and boost your engagement.

Did you know 48% of marketers struggle to repurpose content effectively? By laying everything out, you'll get a clear picture of your strategy and where to improve.

Think of your posts in four categories: promote, educate, entertain, and inspire. This approach helps you plan what to share on each platform and when for maximum impact. 💪 https://bit.ly/3y9Hxv8

Hiring a fractional CMO? 🚀 It can be a game-changer — but only if done right.Too often, companies expect overnight succe...
03/06/2025

Hiring a fractional CMO? 🚀 It can be a game-changer — but only if done right.

Too often, companies expect overnight success or misalign roles, leading to disappointing results. The key? Clear objectives, leadership integration, and a long-term mindset.

✔ Define strategic goals upfront
✔ Ensure the fCMO is leading, not just executing
✔ Align sales and marketing for real impact

A great fCMO won’t just create quick wins — they’ll build a sustainable marketing engine. https://bit.ly/437xUdp

Your brand’s story isn’t about you — it’s about how you connect with your audience.A strong core story builds trust, cre...
03/04/2025

Your brand’s story isn’t about you — it’s about how you connect with your audience.

A strong core story builds trust, creates engagement, and positions your brand as the go-to solution. But how do you craft a narrative that makes your audience the hero? Start with these five key elements:

1️⃣ Introduce your hero – Clearly define your ideal customer so they see themselves in your story.
2️⃣ Define their challenge – Identify the deeper issue behind their pain point and position it as an obstacle they need to overcome.
3️⃣ Position yourself as the guide – Showcase how your expertise, products, or services help them navigate their journey.
4️⃣ Present the outcome – Paint a vivid picture of success — what transformation will they experience?
5️⃣ Call them to action – Every great story ends with the hero taking action. Make it clear how they can start their journey with you.

Want to craft a brand story that attracts, engages, and converts? Download our free eBook now. https://bit.ly/41rIzhY

02/27/2025

Struggling to unlock your company’s next phase of growth? You’re not alone. Many mid-market B2B companies hit a plateau when sales and marketing aren’t working in sync. That’s where a fractional CMO comes in.

Our free eBook, "Unlocking Growth Potential: How Fractional CMOs Drive Results for Mid-Market B2B Companies," breaks down how an experienced marketing leader can help you scale — without the cost of a full-time executive.

📥 Download now and start building a marketing strategy that actually drives revenue. https://bit.ly/3Ekuyt3

Clicks and likes won’t pay the bills — ROI will. Here’s how to calculate it:👉 ROI = ((Revenue – Marketing Costs) / Marke...
02/24/2025

Clicks and likes won’t pay the bills — ROI will. Here’s how to calculate it:

👉 ROI = ((Revenue – Marketing Costs) / Marketing Costs) × 100

Example:
💰 Spent: $10,000
📈 Revenue: $50,000
➡️ ROI = 400% ($4 earned for every $1 spent)

Why is ROI tricky? Marketing impacts multiple touchpoints, and some customers take time to convert. Track Customer Lifetime Value (CLV) and use multi-touch attribution for a clearer picture. https://bit.ly/4i4NQS0

Your homepage has one job: to make an unforgettable first impression. But is it doing the heavy lifting?Here are four es...
02/21/2025

Your homepage has one job: to make an unforgettable first impression. But is it doing the heavy lifting?

Here are four essential elements every B2B website homepage needs:

✅ A compelling value proposition – Clearly communicate how you solve your customers’ biggest challenges.

✅ Trust builders – Showcase testimonials, client logos, and awards to boost credibility.

✅ Strong CTAs – Strategically placed buttons guide visitors toward action (think: “Schedule a Consultation” or “Get the Guide”).

✅ Easy contact options – Don’t make people hunt for your info. And a little personality never hurts!

These are just a few of the 15 must-have website features we cover in our free ebook. Want the full list?

📖 Download it here: https://bit.ly/3EOyAu2

Address

80 Villa Road
Greenville, SC
29615

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+18643311240

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