SLANT

SLANT SLANT is a creative marketing and design agency with offices in Greenville and Charleston, SC You think we're just website designers? Like what you see?

Then we're not who you think we are. We leverage our diverse backgrounds as architects, designers, marketers and consumers to develop creative ideas that are a blend of imagery, movement and meaning - a true sensory experience. That makes us a creative marketing + design agency. We like to think if it involves human interaction, we have either worked with it, mastered it, or foamed at the mouth ov

er it (that means we really really want to get our hands on it - like delicious pie). Get in touch and let's get moving!

05/12/2026

Somewhere out there, an agency is asking a client to fill out a generic discovery questionnaire to glean brand insights. We are begging them to stop.

The good stuff doesn’t surface from generic questions like “if your brand was an animal, what would it be?” It lives in the things you’d never put in a brief.

Listen to drop some knowledge on it.

04/28/2026

Unsolicited opinion from the forest: a brand system isn’t a “deliverable.” It’s the operating agreement for what your company is and isn’t.

The most dramatic rebrand we’ve ever done involved changing almost nothing.Same logo, same colors, same SMC. They had su...
04/14/2026

The most dramatic rebrand we’ve ever done involved changing almost nothing.

Same logo, same colors, same SMC. They had such a great story...it’s just that nobody was telling it.

So after enough campus visits, focus groups, and stakeholder interviews to genuinely concern our families, we were able to create a sharp brand position, a complete messaging system, and expanded their logo into a full identity system so intentional, it looks like a whole new brand.

SMC is growing during a time when small colleges across the country are struggling to prove their value, some even quietly closing. They just couldn’t prove it with their brand...now they can. And it’s working: applications are up, enrollment is up, and engagement is up.

So while we may ask more questions than a five year old, we promise it’s worth it.

View the full case study on our website. Link in bio!

03/25/2026

Brand Archetype sounds made up. Like something a branding agency invented to charge you more money. And we’re a branding agency. But hear us out…

Brand Archetypes aren’t nonsense, despite how ‘brand consultant-y’ it sounds. You can actually use it to make people give a damn about your brand, if you do it right.

Watch the full video on our YouTube channel. Link in bio!

How do you get teenagers to care about a college access program?You don’t. You introduce them to Big Mo and let them sta...
03/04/2026

How do you get teenagers to care about a college access program?

You don’t. You introduce them to Big Mo and let them start asking questions.

The Spartanburg Academic Movement needed a college-access brand that teenagers would actually engage with. So we talked to the students across all seven school districts first. The name, the voice…the whole identity came from what students told us, not what a conference room assumed.

Big Mo is short for Momentum. Or Movement. Or Money....whatever resonates with individual students facing barriers to college.

With 1,000+ student signups in the first three months, and a Silver ADDY Award for Brand Identity, Big Mo is shaping up to be a big hit.

Check out the full case study on our website → link in bio!

How do you get teenagers to care about a college access program?You don’t. You introduce them to Big Mo and let them sta...
03/04/2026

How do you get teenagers to care about a college access program?

You don’t. You introduce them to Big Mo and let them start asking questions.

The Spartanburg Academic Movement needed a college-access brand that teenagers would actually engage with. So we talked to the students across all seven school districts first. The name, the voice…the whole identity came from what students told us, not what a conference room assumed.

Big Mo is short for Momentum. Or Movement. Or Money....whatever resonates with individual students facing barriers to college.

With 1,000+ student signups in the first three months, and a Silver ADDY Award for Brand Identity, Big Mo is shaping up to be a big hit.

Check out the full case study on our website - link in bio!

02/19/2026

Starbucks is a masterclass in frictionless brand experience. It’s also a masterclass in how a frictionless brand experience can accidentally destroy brand loyalty. We recorded an entire podcast episode about it.

It’s fine. We’re fine. Everything’s fine.

Full video on YouTube — link in bio.

02/11/2026

“Just wing it” is the most expensive branding strategy there is. We made a whole video about brand systems. In the forest. While Christopher wildly gestures like he’s directing air traffic. You’re welcome. (Full video link in bio)

After 12 months of planning, design revisions, appeals, and approximately 940 emails, sign is finally up! No matter how...
01/21/2026

After 12 months of planning, design revisions, appeals, and approximately 940 emails, sign is finally up! No matter how many times you do this, signage is always the thing that takes twice a long as you think it should ... and tests everyone’s will to live.

But when it works, it works. And in this case, totally worth the wait.

See you at The Pantry! We’ll be the ones staring awkwardly across the street and taking pictures.

Just a reminder that not all rebrands are visual. Sometimes all the work is actually underneath.Bija Bennett didn’t come...
01/15/2026

Just a reminder that not all rebrands are visual. Sometimes all the work is actually underneath.

Bija Bennett didn’t come to us for a new look, she came to us because her work had outgrown the old frame around it. Over the last six months, we’ve helped her step back, name what she’s really doing in the world now, and built a strategy that supports the next chapter for BijaB...not just “more content.”

This is what brand strategy looks like when it’s done right: clarity, alignment, and a plan that actually respects the human(s) on the other side.

Which seems to be a radical concept in our industry.

(A few glimpses from the process →)

Address

101 North Main Street, Ste 801
Greenville, SC
29601

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 3pm

Telephone

+18437222221

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