EP+Co

07/29/2024

Curtis Rose, our Chief Technology Officer, is ready to see Adland fully adopt AI — and he won't rest until agencies everywhere are betting on bots. Get his sage advice and learn how to unlock epic creativity and next-level efficiency without falling prey to the doomsday dialogue declaring an end to our jobs now on Little Black Book: https://lbbonline.com/news/embracing-ai-4-words-and-a-warning-to-the-wise

Little Black Book, Curtis Rose, chief technology officer, EP+Co shares ways you can implement AI to harness the technology’s future-shaping potential

07/18/2024

We asked our Gen Z intern to ask The UPS Store's Gen Z intern to come up with new content ideas. (Just kidding.) But really, who says a brand known for packing and shipping can't have fun on social? Thanks to our Creative and Cultural Opportunities for Real-time Engagement teams, we find opportunities for our brands to own buzzy trends in authentic ways — and ultimately, engage with audiences to build belief where and when it matters most.

07/11/2024

In an industry where rising stars can burn out quickly, there’s something to be said for the talent that endures — talent like our own fearless leader, Allen Bosworth, whose career at EP+Co has lasted for nearly four decades. We couldn’t be more proud to see him named a Campaign US 40 Over 40 Honoree. Congratulations, Allen! Here's to a career well spent and an achievement well deserved 👏

https://www.campaignlive.com/article/introducing-2024-campaign-us-40-40-honorees/1880326

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06/20/2024

This one’s for the girls 😘 Actually, everything Summer’s Eve does is for the girls. And we’re proud to play a role in helping destigmatize feminine hygiene with edutainment like this — made 100% in-house. Head to social platforms on Instagram and TikTok to see how our creators are rebuilding the brand’s presence to empower women with content that’s smart, approachable and downright fun.

06/20/2024

Like the rest of the world, we ship Gabby and Tyler—the content creators who found what might just be love during an impromptu street-style interview for TikTok. So we helped The UPS Store get in on the action and partnered with the pair to support their budding long-distance romance. It's like Lauren Norton, our Associate Connections Planning Director, said:

“In order to drive meaningful relevance for brands on social media, we keep an eye on community conversations that have the potential to catch fire and turn into larger cultural moments—like Tyler and Gabby’s meet-cute. Long-distance relationships have been a popular conversation on TikTok for years, with countdown mashups until the next in-person hug or influencers like Chris Olsen delivering coffee around the world. They’re also a common shipping use case for businesses like The UPS Store—so what better opportunity to show support for Tyler and Gabby than The UPS Store 'shipping' their relationship? The trick was moving quickly enough to be part of the skyrocketing momentum around their budding relationship, so within 24 hours of their first date we had partnerships established with the couple and a game plan for how to Pack & Ship a long-distance care package from Greenville to Miami.”

06/06/2024

Last night at The Drum Awards, our team took home Not for Profit Gold and Creative Innovation Silver for our work with Rises on The Most Famous Speech Never Given.

Congratulations to all the winners! We're so proud to be Building Belief in a cause that matters.

06/05/2024

He’s been Building Belief with EP+Co for over 35 years. Now, our fearless leader Allen Bosworth is passing the torch to someone who promises to usher in a new era of action, consistency, and collaboration — with a veteran executive team by her side.

Learn more about Allen’s retirement and Kat Shafer’s promotion to President of EP+Co now on Adweek.

Bosworth will retire from the industry after over 35 years at the agency he co-founded.

05/23/2024

We told audiences at SXSW 2024 how brands, agencies and activists can work together to change the world. Now, our chief strategy officer, Chris Plating, is sharing insights from the SXSW panel with Ad Age .

Learn what executives and activists, including Bianca Tylek of Worth Rises, Palika Makam of Ben & Jerry's and Johnny Perez of the National Religious Campaign Against Torture, say you can do to take meaningful action around potentially polarizing issues. And why it matters: https://adage.com/article/opinion/advertising-and-social-justice-how-brands-agencies-and-activists-can-work-positive-change/2561771

05/09/2024

We believe advertising has the power to change the world. And we’re thrilled to see The Drum Awards for Marketing Americas agrees. A huge thank you to the jury for recognizing our campaign “The Most Famous Speech Never Given” as a finalist in three categories. Check out the shortlist and learn more about our partnership with Worth Rises to in the 13th Amendment that allows slavery to be used as punishment for crime still today: https://www.thedrummarketingawards.com/americas/en/page/nominations

05/06/2024

Retaining senior talent has never been adland’s strong point. But at EP+Co, we think experience and hard-earned wisdom make for better agency cultures and better client work. (Maybe that’s why our leadership team has a tenure of 16+ years.) Now, Kat Shafer, our Chief Client Officer, is sharing her thoughts on the topic. Learn why Kat told The Drum that investing in senior talent is essential to seeing the industry thrive: https://www.thedrum.com/news/2024/05/02/it-really-survival-the-cheapest-today-s-adland

04/16/2024

Planet Oat believes that you should never have to settle when it comes to your oatmilk choice. Because where Planet Oat is concerned, the most delicious plant-based foods don’t have to be boring. And they don’t have to be bad. They can prioritize things like rich, creamy taste and high-calcium, low-sugar nutrition, too.

With our new broadcast and social campaign, we’re helping audiences see that when Planet Oat is in your cup (or bowl), you don’t have to compromise. You can just enjoy and “Be Good to You.”

03/27/2024

Organizations often tell women that having a work/life balance is the key to juggling both kids and a career. But the fact of the matter is, just having flexibility in the workplace can’t solve the physiological limitations and societal expectations women face. Especially considering the fact that women’s fertility and career growth potential both peak between 25 and 35. Men, on the other hand, have an additional 10 years to start families and grow their incomes. In her recent article for Adweek, Brittany Hunley, our SVP and director of connections planning, is exploring what we call The Ten Year Tension and explaining what organizations can do to buy women more time and drive true gender equity.

Get Hunley’s Take Now:

Flexibility alone can’t solve women's physiological limitations and society’s expectations. Ad agencies have the ability to level the playing field.