10/16/2026
Ask ChatGPT for the best skincare serum and look at which brands come back. If yours isn’t there, your customer never got the chance to consider you 👀
Push The Envelope PR CEO and co-founder Michael explains the invisibility problem most brands can’t see in their reports. Sales look normal while competitors keep landing coverage in the same publications, and trusted sources like those are part of what Google and AI search can draw on when shoppers ask what to buy.
Earned media builds the authority that can help a brand show up in that answer.