10/05/2026
From the Locus archives: Nike Swim’s V***r Goggles
Compared with a traditional shoot, photorealistic 3D renders can reduce production costs, eliminate location and shipping logistics, and give creative teams greater control over every angle, environment, reflection, and detail.
Photography will always have its place. But when flexibility and consistency matter, CGI can be a smarter path from product to launch.
See what CGI could bring to your next campaign: https://www.locusinteractive.net/