Optidge

Optidge Boutique Internet Marketing Agency focused on helping start-ups and small and medium sized businesses Internet Marketing Agency

10/06/2026

A million followers might look impressive, but what if none of them actually care about your content? Bea Porter gets into why a smaller, engaged community can be far more valuable than a massive follower count. Because when your audience stops interacting, your engagement can take a hit, and suddenly that big number doesn’t look quite so impressive.

Hear the full conversation with Bea on Wednesday, when the latest episode of The Digital Marketing Mentor Podcast drops!

Your PPC dashboard can tell you how many people clicked. But can it tell you how many became customers? That’s the diffe...
10/01/2026

Your PPC dashboard can tell you how many people clicked. But can it tell you how many became customers? That’s the difference closed-loop attribution can make. Our latest blog looks at two Optidge campaigns that went beyond surface-level metrics to connect paid search activity with real business outcomes, including 56.7x and 39.3x ROAS.

If you want to understand what your paid search is actually producing, not just how many clicks it generates, this one is worth a read.

Read more at https://optidge.com/paid-search-campaign-results-crystal-awards-heartlinks-simplyhome

56.7x ROAS and 39.3x ROAS don't happen by accident.For Heartlinks ABA and SimplyHome, the turning point wasn't simply be...
09/30/2026

56.7x ROAS and 39.3x ROAS don't happen by accident.

For Heartlinks ABA and SimplyHome, the turning point wasn't simply better ads, it was being able to track what happened after someone clicked, from the initial lead all the way to a closed client or signed lease.

Our new blog breaks down how Optidge built closed-loop attribution for both campaigns, the strategies behind the results, and why knowing what your PPC actually produces can change the way you manage your budget.

Read the full story: https://optidge.com/paid-search-campaign-results-crystal-awards-heartlinks-simplyhome

From “we’re just winging it” to “we live and die by HubSpot.”Sesh Coworking had a HubSpot subscription, but outdated aut...
09/29/2026

From “we’re just winging it” to “we live and die by HubSpot.”

Sesh Coworking had a HubSpot subscription, but outdated automations, manual processes, and missed renewals were making the CRM more of a headache than a help. Optidge stepped in to turn HubSpot into a system the whole team could actually use.

From automated renewal reminders to connecting Stripe purchases and streamlining the member lifecycle, Sesh went from managing everything manually to having a CRM that works behind the scenes.

See how we built the engine behind Sesh’s growth at https://optidge.com/case-study/how-optidge-built-hubspot-crm-engine-sesh-coworking/.

What do 56.7x and 39.3x ROAS have in common?Two campaigns in completely different industries came to Optidge with the sa...
09/28/2026

What do 56.7x and 39.3x ROAS have in common?

Two campaigns in completely different industries came to Optidge with the same challenge: they were generating leads, but had no clear way to connect that ad spend to the customers and revenue it ultimately produced.

Our upcoming blog takes you behind the scenes of how we closed that gap, and why the biggest changes had less to do with writing better ads and more to do with building a better system.

Coming soon!

09/24/2026

Jonti Bolles has always been a little scrappy, so jumping into AI early felt pretty natural. Her take? AI is only going to get better, and the people experimenting with it now will be better positioned when it does. Waiting until you feel completely ready could mean falling behind.

Hear more of Jonti’s take on AI, search, and staying ahead of the curve on the latest episode of The Digital Marketing Mentor at https://optidge.com/podcast/121-jonti-bolles-trust-metric-search-marketing/.

After years of crossing paths, Danny finally sits down with Jonti Bolles, CEO of Who Digital Strategy, for a conversatio...
09/23/2026

After years of crossing paths, Danny finally sits down with Jonti Bolles, CEO of Who Digital Strategy, for a conversation about where search has been, where AI is taking it, and the one thing that hasn’t changed: trust.

Jonti also breaks down her AI Entity Blueprint and shares the moment that changed how she thinks about the work we do and the impact we leave behind.

Listen to the latest episode at https://optidge.com/podcast/121-jonti-bolles-trust-metric-search-marketing/.

09/21/2026

What happens when the industry you’ve spent years working in suddenly gets exciting again? For Jonti Bolles, the last two years have brought back the same energy she felt when she first discovered search marketing. The difference now? She’s not interested in simply following the rules. She’s interested in testing them, challenging them, and seeing how far she can go.

Hear more from Jonti on the upcoming episode of The Digital Marketing Mentor, which drops Wednesday! 🎙️

Wondering if AI search means it’s time to completely rethink your SEO strategy? Take a breath. You probably don’t need t...
09/18/2026

Wondering if AI search means it’s time to completely rethink your SEO strategy? Take a breath. You probably don’t need to start from scratch. Search is evolving, and visibility now depends on more than rankings. Content, authority, and strong brand signals matter too.

We break down what that means in “SEO Isn’t Dead. Your Content Strategy Might Be.”

Because the future of search isn’t SEO or AI. It’s both.

https://optidge.com/seo-not-dead-content-strategy-might-be/

Search is changing, and SEO has some new friends.SEO, AEO, and GEO each help your brand show up in a different part of t...
09/17/2026

Search is changing, and SEO has some new friends.

SEO, AEO, and GEO each help your brand show up in a different part of the search experience. From ranking in traditional results to becoming a trusted answer and helping AI understand your brand, they all work toward the same goal: getting your business seen by the right people.

Swipe through for the breakdown, and see why your SEO strategy needs to think beyond the search results page.

https://optidge.com/ai-seo/

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7322 Southwest Freeway #1810
Houston, TX
77074

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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(832) 303-2686

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