Optidge

Optidge Boutique Internet Marketing Agency focused on helping start-ups and small and medium sized businesses Internet Marketing Agency

One bold “yes” took Ashley Segura from local journalism into 15+ years across agencies, in-house teams, and now SearchLa...
06/24/2026

One bold “yes” took Ashley Segura from local journalism into 15+ years across agencies, in-house teams, and now SearchLab Digital.

In this episode, she and Danny talk about what actually makes marketing work—why “one-stop shop” agencies break down, how niching improves ex*****on, and how ICPs and real customer data keep teams aligned on revenue.

🎙️Tune in: https://optidge.com/podcast/115-ashley-segura-content-systems-icps-leadership/

Danny is heading to Social Media Day Houston this June 30th to join marketers, creators, and business leaders talking ab...
06/23/2026

Danny is heading to Social Media Day Houston this June 30th to join marketers, creators, and business leaders talking about what’s actually working in social right now.

From AI changing how content gets made to the pressure to turn attention into real results, it’s a day full of practical, real-world marketing conversations we’re excited to be part of at Optidge.

If you’re there, come say hi! 👋

06/22/2026

You know that brilliant idea everyone loved in the meeting, and then somehow it disappeared into the void?

In this week's episode of The Digital Marketing Mentor Podcast, Ashley and Danny discuss why great ideas don't always make it across the finish line, and what it takes to turn a creative spark into something that actually gets built.

🎙️ New episode drops Wednesday.

Duplicate records might seem like a small issue, but they can create big problems when it comes to reporting, attributio...
06/18/2026

Duplicate records might seem like a small issue, but they can create big problems when it comes to reporting, attribution, and confidence in your data.

In our latest blog, we share how a simple onboarding conversation turned into an automated solution that helps a client keep their CRM cleaner and their team focused on more important work.

Read more at https://optidge.com/automated-precision-with-hubspot-onboarding/.

HubSpot onboarding is about more than workflows and data migration. Sometimes the biggest wins come from questions that ...
06/17/2026

HubSpot onboarding is about more than workflows and data migration. Sometimes the biggest wins come from questions that weren't on the original project plan.

In our latest blog, we share how a routine client conversation led to an automated duplicate detection system that now reviews hundreds of records each day with zero manual effort.

Read the full story at https://optidge.com/automated-precision-with-hubspot-onboarding/.

Danny went to Search Marketing Expo expecting to hear about the latest AI tools. Instead, he came back with a bigger tak...
06/16/2026

Danny went to Search Marketing Expo expecting to hear about the latest AI tools. Instead, he came back with a bigger takeaway: the conversation has moved beyond whether to use AI and toward how to use it effectively.

From measuring visibility beyond clicks to building AI workflows that still rely on human expertise, one theme was clear: the marketers who succeed won't be the ones using AI the most, they'll be the ones using it the most strategically.

We're excited to bring these insights back to our team and clients!

Sometimes the most valuable solutions aren't part of the original plan.During a recent HubSpot onboarding, a client casu...
06/15/2026

Sometimes the most valuable solutions aren't part of the original plan.

During a recent HubSpot onboarding, a client casually mentioned they were running into duplicate records in their CRM and wondered if there was a better way to catch them. That simple question led to an unexpected automation project.

Our newest blog shares how one "by the way..." conversation turned into a smarter system overnight, and why the best partnerships are built around solving problems, not just completing tasks.

Stay tuned!

Helping multi-location businesses grow takes more than generating clicks. It takes the right strategy, strong tracking, ...
06/11/2026

Helping multi-location businesses grow takes more than generating clicks. It takes the right strategy, strong tracking, and clear visibility into what’s actually driving results.

In our latest case study, we share how Optidge helped Stanley Markovitz Orthodontics generate 499 leads and 138 new patient appointments across three locations through a data-driven paid media strategy focused on real business outcomes.

Read the full case study here: https://optidge.com/case-study/markovitz-orthodontics-case-study-paid-media-crm/

Some of the best marketing conversations happen when people step away from the dashboard for a day and start exchanging ...
06/09/2026

Some of the best marketing conversations happen when people step away from the dashboard for a day and start exchanging ideas in the same room.

That’s why we’re excited that Danny Gavin will be speaking at Social Media Day Houston 2026 on June 30. The event brings together marketers, creators, and business leaders for a day focused on practical strategy, evolving trends, and the future of digital communication.

See you there!

06/08/2026

Growth is a lot easier to understand when you can clearly see how far you’ve come! In this week’s Digital Marketing Mentor Podcast, Optidge’s Kelly A. Garcia joins for a mid-year check-in conversation about communication, transparency, and why the best internal talks are built around honest conversations about both wins and challenges.

The episode also dives into the importance of looking beyond short-term results and focusing on year-over-year progress so the team can better understand where we started, where we are now, and where we're headed next.

Tune in Wednesday!

Address

7322 Southwest Freeway #1810
Houston, TX
77074

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

(832) 303-2686

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