Borshoff

05/20/2026

Lots of AI discussion among agency leaders at Agency Management Institute's Build a Better Agency Summit. Here’s where we stand:

Order takers and deliverers are the quickest path to irrelevance.

Relevant partners are leaders, and advisors of meaning, context and conscience.

Technology changes won't slow down, we curious humans are responsible for the stories we tell.

05/19/2026

Leadership is not loudest when it gives orders.

Katherine and Greg Ballard, author, businessman, former Marine, and the 48th mayor of Indianapolis, discuss why clarity, collaboration, sincerity, and listening are not just communication skills, they are foundation of trust.

Greg Ballard shares why clarity, collaboration, sincerity, and listening are not just communication skills, they are the foundation of trust.

05/14/2026

For many organizations, a business continuity plan is standard practice for restoring operations, protecting assets and minimizing downtime when a crisis occurs. But there’s a critical, often-overlooked component that moves in sync with your business continuity efforts: strategic crisis communications.

Read here: https://borshoff.biz/business-continuity-plans-backed-by-strategic-communications/

04/21/2026

What does it really mean to lead with purpose when lives, communities, and futures are on the line? Katherine Coble sat down with Courtney Roberts, President and CEO of the Riley Children’s Foundation, to explore how storytelling, empathy, and bold vision can transform leadership into a force for lasting impact.

Courtney shares her journey from small town curiosity and global health equity work to leading one of Indiana’s most beloved philanthropic organizations. Together, they unpack the powerful role leaders play as chief storytellers, bridging mission and meaning while building cultures rooted in trust, innovation, and inclusivity.

Check out this month's episode of In the Loop at the link below.

https://lnkd.in/gThYQgN7

04/13/2026

Our newest Shoffer, Colleen doesn’t Settle. Forgive the pun. Over the last 12 years, this dedicated mom, wife, traveler and movie buff has gone above and beyond at agencies and on in-house marketing teams—deploying creative problem solving and major strategic thinking. Welcome to the Public Relations team Colleen!

04/03/2026

One of our favorite things about Indy? How sports and events help bring our city to life! We’re pumped for some college hoops, celebrating the NCAA Final Four in town all weekend!

03/18/2026

Our team is partnering with Kappa Alpha Theta to support their video storytelling initiatives — helping bring their mission, impact and community to life through compelling visual content.

Video has become one of the most powerful tools for engagement and connection. We’re proud to collaborate with an organization rooted in leadership, scholarship and service.

Looking forward to the work ahead!

03/17/2026

Have you ever unraveled over a one word email? Or spiraled because someone “saw” your message but didn’t respond?

In the newest episode of In the Loop, Katherine dives into the invisible signals shaping today’s workplace: digital body language. Listen now!

Invisible signals, like response time, punctuation, brevity, silence, and even channel choice are communicating on your behalf.

03/10/2026

Why are people trashing their coats at work?

Samantha Julka and Justin Wojtowicz discuss some bizarre office behaviors on the latest episode of The Mindful Bullhorn.

Listen to the full episode to learn more about how DORIS Research digs into the "why," to transform office space into environments that serve culture, brand and performance.

Full episode here ----> https://borshoff.biz/the-mindful-bullhorn-doris-turns-people-and-brand-centered-research-into-thriving-work-environmentsthe-mindful-bullhorn-doris-turns-people-and-brand-centered-research-into-thriving-work-environments/

03/04/2026

Here is Katherine Coble's, our trusted CEO, take on the 2026 Edelman Trust Barometer, and how leaders can lean into a role that is both opportunity and responsibility.

According to the study, people believe businesses, and specifically CEOs, have an obligation to act as trust brokers, even and especially with those different from themselves.

At its core, trust brokering is the practice of building bridges across differences. It’s about identifying shared interests, translating competing needs, and helping groups move toward common ground.

The best leaders are already doing this to the benefit of their organizations.

Full Article - https://lnkd.in/dHhgZQJt