Healthcare Success

Healthcare Success Healthcare marketing and medical advertising agency dedicated to growing your hospital or physician Passionate Team. Serving Practices & Hospitals Nationwide.

20+Years of Experience Delivering Patients Through Digital & Traditional Marketing. Schedule A Free Consultation. Full Service Agency. Increase Patient Volume. Premier Google Partner.

AI is changing how patients find and choose healthcare providers.But there’s a growing issue that many organizations are...
05/29/2026

AI is changing how patients find and choose healthcare providers.

But there’s a growing issue that many organizations aren’t prepared for: AI hallucinations.

These inaccuracies can misrepresent your services, distort clinical information and even fabricate details about your organization—putting brand reputation, compliance and patient trust at risk.

Join Healthcare Success for a session during AI in Healthcare Marketing Week, hosted by eHealthcare Strategy & Trends. This virtual summit is free for professionals working at hospitals, health systems, physician groups, and other healthcare providers.

AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust
📅 June 17, 2026
⏰ 2:30 PM ET

In this session, Stewart Gandolf, Brandon Schakola, Pansy Lee (https://hubs.ly/Q04jjTp80), and John Davey (Mount Sinai Health System) will break down:
• Why AI hallucinations happen (and why healthcare is especially vulnerable)
• How to identify where AI is getting your organization wrong
• Practical strategies to reduce risk and improve visibility
• Governance approaches to protect your brand

👉 Register here: https://hubs.ly/Q04jjSg70

Most healthcare marketing RFPs look thorough on paper.But behind the scenes, they often miss the details that actually d...
05/28/2026

Most healthcare marketing RFPs look thorough on paper.

But behind the scenes, they often miss the details that actually determine success—and that leads to generic proposals, misalignment, and frustrating partnerships.

In our latest guide, Stewart Gandolf breaks down what works in the real world and what tends to quietly derail even well-intentioned RFPs.

He covers:
• Why budget transparency isn’t enough without commercial clarity
• The “incumbent problem” most organizations avoid
• Contract details that can break relationships later
• How internal readiness impacts agency success
• Why large, “fair” RFPs often produce the weakest thinking

If you’re investing the time to run an RFP, it’s worth doing it in a way that leads to better outcomes—not just more responses.

👉 Read the full guide: https://hubs.ly/Q04gRNvC0

Search has quietly crossed a tipping point.For many healthcare questions, patients no longer see a page of results—they ...
05/27/2026

Search has quietly crossed a tipping point.

For many healthcare questions, patients no longer see a page of results—they see a single AI-generated answer, built from a handful of sources it trusts.
That changes everything.

In our new eBook, The AI Visibility Stack©: 6 Core Disciplines for Showing Up in AI Overviews, ChatGPT & Perplexity, we break down the six signals that determine whether your organization is included—or ignored:
• Brand
• Content
• Technical SEO & schema
• Local SEO
• Reputation
• Digital PR

This isn’t about chasing tactics. It’s about building a system AI can understand and trust.

Download the eBook: https://hubs.ly/Q04hlNkS0

Healthcare marketing teams are working harder than ever.But many are still struggling to deliver consistent results.Why?...
05/26/2026

Healthcare marketing teams are working harder than ever.

But many are still struggling to deliver consistent results.

Why?
Because the problem isn’t just strategy—it’s how teams work together.

In this week’s Healthcare Success Podcast, Stewart Gandolf talks with the team at Possibility Partners about why healthcare marketing teams often feel misunderstood—and what it takes to fix it.

They cover:
• Why silos are holding teams back
• What a “team of teams” approach looks like
• The hidden signs of dysfunction
• How to improve collaboration across departments
• Why trust and clarity matter more than ever
If you’re responsible for marketing, growth, or leadership in healthcare, this conversation will hit home.

👉 Listen here: https://hubs.ly/Q04gR9mr0

Most healthcare websites don’t fail because they look outdated.They fail because they create friction at the exact momen...
05/21/2026

Most healthcare websites don’t fail because they look outdated.
They fail because they create friction at the exact moment patients are trying to take action.

Confusing navigation. Vague messaging. Unclear next steps.

And in healthcare, where people are often stressed or overwhelmed, that friction doesn’t just hurt performance—it increases anxiety and drives them elsewhere.

That’s why patient-first UX matters.

We’re kicking off a new 12-part series on Website Design in the Age of AI with this foundational post from Alex Ignacio, focused on how better UX directly impacts patient acquisition and conversions.

In this article, we cover:
• Why most healthcare websites quietly lose high-value actions
• The three questions every visitor is trying to answer
• How friction leads directly to lost appointments and inquiries
• What a patient-first homepage needs to do
• Practical ways to simplify, guide, and convert

Better UX isn’t about making your site prettier.
It’s about making it easier for people to get the care they need.

👉 Read the full article: https://hubs.ly/Q04g6pSn0

Heading to West Coast Symposium in La Quinta?Visit Healthcare Success to talk about what’s really driving admissions rig...
05/20/2026

Heading to West Coast Symposium in La Quinta?

Visit Healthcare Success to talk about what’s really driving admissions right now for addiction treatment organizations.

We’re having a lot of conversations with treatment centers facing similar challenges:
• Admissions volume that’s inconsistent or hard to predict
• Rising cost per admission
• Leads that don’t convert into qualified admissions
• Admissions teams stretched between volume, quality, and compliance

More organizations are starting to focus on improving both the quality and consistency of admissions—not just generating more inquiries.

If that’s on your radar, stop by our booth.

No formal agenda—just a practical conversation about what’s working right now.

More stakeholders. More complexity. And now, AI is changing how patients find and choose providers.In our latest podcast...
05/19/2026

More stakeholders. More complexity. And now, AI is changing how patients find and choose providers.

In our latest podcast, Stewart Gandolf talks with Kirsten Lecky, EVP of Insights and Growth at WG Content, about what’s really happening behind the scenes and why so much content breaks down in the review process.

They cover:
• Why content has two jobs: be found and be chosen
• How AI is shifting search into recommendations
• The tension between clinical expertise and marketing effectiveness
• Why plain language matters more than ever

If you’re responsible for growth, content, or brand strategy, this is worth your time.

👉 Listen here: https://hubs.ly/Q04gkl5y0

Healthcare SEO has changed—dramatically.It’s no longer just about getting to page one. Today, AI systems summarize, reco...
05/18/2026

Healthcare SEO has changed—dramatically.

It’s no longer just about getting to page one. Today, AI systems summarize, recommend, and decide which organizations patients and buyers actually see.

Our refreshed Healthcare SEO Guide for 2026 breaks down what that means in practice—from AI Overviews and schema to local SEO, content strategy, and measurement tied to real growth.

If your SEO strategy hasn’t evolved, you’re likely leaving visibility—and opportunity—on the table.

Read the full guide: https://hubs.ly/Q04g898T0

Heading to McDermott Healthex in Nashville?We’re having a lot of conversations right now with PE firms and healthcare pl...
05/15/2026

Heading to McDermott Healthex in Nashville?

We’re having a lot of conversations right now with PE firms and healthcare platforms about one underutilized growth lever:
Organic growth.

Not just from a traffic standpoint—but as a driver of scalable, high-intent patient acquisition and long-term value creation.

Many organizations are still overly dependent on paid channels or fragmented efforts that don’t compound over time.

We’re seeing more platforms shift toward building organic growth strategies that:
• Improve visibility across markets and service lines
• Generate higher-quality, lower-cost patient demand
• Create more sustainable, repeatable growth

If that’s on your radar, let’s connect in Nashville.

Happy to set aside 15 minutes to compare notes—no pitch, just a practical conversation.

Strategic clarity doesn’t come from more activity—it comes from honest assessment.A well-executed SWOT analysis remains ...
05/14/2026

Strategic clarity doesn’t come from more activity—it comes from honest assessment.

A well-executed SWOT analysis remains one of the most effective tools healthcare organizations have to evaluate where they stand and how marketing strategy should evolve.

But too often, SWOT is treated as a quick exercise instead of a serious strategic review.

In our refreshed blog, we break down how to use SWOT analysis to assess internal strengths and weaknesses, identify external opportunities and threats, and translate insight into action—especially in today’s competitive healthcare environment.

Read the full post—https://hubs.ly/Q04fGVPX0

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