Healthcare Success

10/09/2026

More postcards from Stewart and Clara’s Spanish adventure! 🇪🇸☀️

They’ve been living in Málaga since September 1, and it looks like they’re settling in pretty well. Beautiful sunsets, Mediterranean views, great food, nights out exploring the city...and somewhere in there, Stewart assures us he’s actually working. 😉

They’ll be in Spain and Marrakech for two months, and Stewart says they’ve already developed a real affinity for Málaga and its people.

Keep the pictures coming, Stewart. We’ll try not to be jealous.

10/08/2026

What can 30 years of healthcare marketing teach us about what comes next?

Kathy Divis and Mike Schneider, co-founders of https://hubs.ly/Q04y8mKd0 and the longtime team behind the Healthcare Interactive Conference (HCIC), join Stewart Gandolf to discuss the evolution of healthcare marketing and the issues shaping this year’s HCIC.

Trust is one of the most important. Patients are increasingly receiving healthcare answers from AI before they visit a website. That makes credible content, consistent branding, reputation, and a clear point of view more important than ever.

They also discuss a challenge that hasn’t changed: creating a strategy is relatively easy. Following it when internal pressures arise is much harder.

Listen to the episode: https://hubs.ly/Q04y8mF10

10/06/2026

Healthcare has a blind spot.

We assume patients make rational decisions once they have enough information. But as behavioral economist Dan Ariely explains on the latest Healthcare Success Podcast, that's rarely how people actually behave.

Instead, our choices are shaped by habits, emotions, environment, and trust.

It's a fascinating conversation about patient engagement, medication adherence, prevention, and why healthcare organizations should design systems around real human behavior—not ideal behavior.

If you're responsible for improving patient outcomes, I think you'll enjoy this one.

🎧 Listen here: https://hubs.ly/Q04y3Wz70

10/05/2026

AI is changing how patients find and choose healthcare providers.

But there’s a growing issue many organizations aren’t prepared for: AI hallucinations.

These inaccuracies can misrepresent your services, distort clinical information and even fabricate details about your organization—putting brand reputation, compliance and patient trust at risk.
Our webinar, AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust, is now available on demand.

Stewart Gandolf and Brandon Schakola of Healthcare Success join Pansy Lee of https://hubs.ly/Q04xNn490 and John Davey of Mount Sinai Health System to explore:
• Why AI hallucinations happen—and why healthcare is especially vulnerable
• How to identify where AI is getting your organization wrong
• Practical strategies to reduce risk and improve visibility
• Governance approaches to help protect your brand

👉 Watch the webinar on demand: https://hubs.ly/Q04xNn4Y0

10/02/2026

What happens when AI gives prospective patients inaccurate information about your physicians, services, locations, or expertise?

Healthcare Success CEO Stewart Gandolf and Senior Director of Digital Services Brandon Schakola are featured in a new eHealthcare Strategy & Trends article on AI hallucinations in healthcare.
The article explores why these inaccuracies happen, how they can affect patient trust and brand reputation, and what healthcare organizations can do to improve the information AI finds and presents about them.

Read the full article: https://hubs.ly/Q04y1RM_0

Why AI hallucinations occur and what healthcare organizations can do to become trusted sources of accurate information.

10/01/2026

What happens when someone Googles your healthcare organization by name and Google gets your brand wrong?

We recently saw this happen with a client. A high-intent branded search produced an AI-dominated results page with information about similarly named organizations in completely different states.

The client still ranked organically. But that didn’t mean it was immediately obvious to a prospective patient which result was actually theirs.

That experience made us rethink an old paid search debate: Should you pay Google to advertise on your own name?

In the age of AI search, branded PPC may be less about buying traffic you would have received anyway and more about protecting your brand—and making sure people who are already looking for you can find you.

Read the new article: https://hubs.ly/Q04x1xC20

09/30/2026

Stewart is spending two months working from Spain, and apparently the cultural education is going well. 🇪🇸

This month, he and his wife, Clara, were introduced to “juernes”—a combination of jueves (Thursday) and viernes (Friday) that embraces the idea of getting an early start on the weekend.
As Stewart put it, it roughly translates to “celebrating the weekend, beginning on Thursday.”

Looks like they’re adapting just fine. 😊

09/29/2026

Is AI just another technology investment—or is it forcing healthcare leaders to rethink the entire system?

That's the question I explored with AI strategist and author Tom Lawry on the latest Healthcare Success Podcast.

Rather than focusing on hype, we discuss what AI means for leadership, patient experience, healthcare marketing, and why organizations that simply automate today's processes may miss the bigger opportunity.

If you're thinking about where healthcare is headed over the next decade, I think you'll enjoy this conversation.

🎧 Listen here: https://hubs.ly/Q04w6tJr0

09/25/2026

Your healthcare brand is no longer defined only by your logo, advertising, or website.

When patients ask AI where to go for care, these platforms gather information from many sources—including your website, provider profiles, directories, reviews, and third-party coverage. If those facts are fragmented or inconsistent, AI may give patients an incomplete or inaccurate picture of your organization.

In our SHSMD webinar, From Fragmented to Found: Building an AI-Ready Healthcare Brand, Healthcare Success leaders Paul Knipe and Brandon Schakola explain how healthcare organizations can strengthen the signals AI uses to understand, trust, and represent their brands.

Watch the webinar: https://hubs.ly/Q04xYhfM0

09/24/2026

For years, healthcare marketers have debated whether traditional advertising still works.

I think we're asking the wrong question.

Patients don't make decisions one channel at a time. They might notice your billboard during their commute, search for your organization that evening, ask an AI assistant a question, visit your website, read reviews and schedule an appointment weeks later.

That's why the most effective healthcare advertising strategies aren't built around individual channels—they're built around the patient journey.

In my latest blog post, I explore:
• Why "traditional vs. digital" is a false choice
• How integrated campaigns create and capture demand
• Why modern measurement is changing the way advertisers evaluate TV, radio and billboards
• How healthcare organizations can build media strategies around real consumer behavior

Read the full article here: https://hubs.ly/Q04w21KC0