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Black Friday is 45 days away. If holiday planning is still on the to-do list, the window is getting tight.The merchants ...
10/13/2026

Black Friday is 45 days away. If holiday planning is still on the to-do list, the window is getting tight.

The merchants who had an easy November last year finished the heavy lifting back in August. Their last six weeks went to testing landing pages and fixing small issues.

By now, the site should already be tested under real traffic, and email and SMS flows should be built and scheduled. Paid campaigns need to have been live long enough to generate real data.

Promotions should be locked in now, too. Waiting until the week of is usually when margins take a hit nobody planned for.

None of it is due today. But it gets more expensive to fix with every week that passes. A broken email caught in October costs you an afternoon. The same email breaking on Black Friday morning costs a lot more than that.

Not sure where your gaps are with 45 days on the clock?

Our latest blog covers what to prioritize right now: https://eystudios.com/2026/06/black-friday-strategy/.

Everyone's first instinct when revenue numbers dip is to reach for a discount code. It works, for a while. But you're ba...
10/07/2026

Everyone's first instinct when revenue numbers dip is to reach for a discount code. It works, for a while. But you're basically training people to wait for the next sale instead of buying because they want the product.

Personalization works differently. It comes down to showing customers you actually pay attention to what they've bought and what keeps pulling them back.

That's the piece Klaviyo handles well. Real segmented flows built on behavior instead of a flat "10% off if you buy again" blast. Someone who just bought running shoes isn't looking for a coupon. Sending them one anyway leaves money on the table.

The emails that work feel like someone actually wrote them.

If discounts are the only lever you're pulling, there's more here to work with. We offer free email flow audits if you want a second set of eyes: https://eystudios.com/email-flow-audit/ -form.

Most merchants don't decide to rebuild their ecommerce website on a whim. They eventually reach a point where they can't...
09/23/2026

Most merchants don't decide to rebuild their ecommerce website on a whim. They eventually reach a point where they can't justify not doing it anymore.

Usually, it’s not just one big thing that pushes a merchant to redesign their website. It might start with a collection of smaller things that have been piling up. It might be that the development team dreads touching certain parts of the website because something always breaks. Sometimes adding a new feature takes three times longer than it should, or maybe the mobile experience works, but it's not something anyone would brag about.

Customers know something is off, even if they can't name it. The website loads a little slowly, or finding a product takes more effort than it should. Checkout has a step in it that nobody can remember why it's there. None of it is catastrophic on its own, but together it adds up to a website that isn’t serving the business as it should.

Your conversion rate has flatlined or dropped, and you've already looked at traffic, pricing, and marketing efforts. When those aren’t the problem, the website might be the culprit.

Your team has built so many workarounds that nobody is totally sure how everything connects anymore. That's a sign the foundation has drifted too far from where the business actually is.

You've outgrown the platform, and what worked when the business was smaller isn't scaling the way it needs to. New integrations are harder to add, performance is inconsistent, and the platform roadmap isn't moving in the direction the business needs.

A website redesign isn't always the answer. You might need minor improvements. However, when the issues are structural, patching things tends to get more expensive over time than starting fresh.

If your team has been having the same conversations about the website for more than a year, that's usually a sign that it’s time to make a change. If you’re ready to have a conversation about a new ecommerce website, check out this link to get started: https://eystudios.com/contact-us/.

Most ecommerce merchants have an abandoned cart email set up. But how can you be sure you’re getting the most out of it?...
09/15/2026

Most ecommerce merchants have an abandoned cart email set up. But how can you be sure you’re getting the most out of it?

The reality is that the right abandoned cart strategy looks different for every business. How many emails to send, whether a discount helps or hurts, what the messaging should focus on, how to handle a $500 cart versus a $30 cart. The answers depend on the brand, the products, the margins, and the customer. What works great for one merchant can train customers to game the system for another.

That's the part most merchants miss. They treat abandoned cart recovery as a single setting to switch on rather than a strategy worth tailoring to how their business actually works.

If your abandoned cart emails could be working harder, we're happy to take a look.

You can reach us here: https://eystudios.com/contact-us/.

PVK.com has been a destination for knife collectors and EDC enthusiasts since 1994. They have great products, passionate...
09/10/2026

PVK.com has been a destination for knife collectors and EDC enthusiasts since 1994. They have great products, passionate customers, and an email program that was ready to go to the next level. We helped them get there! Swipe to see what we built and what happened in the first three months.

Read the full case study: eystudios.com/results/pvk-email-marketing/.

Wishing everyone a great Labor Day weekend from our team. We'll be back at it on Tuesday!
09/07/2026

Wishing everyone a great Labor Day weekend from our team. We'll be back at it on Tuesday!

A lot of ecommerce merchants put everything into Black Friday and then move on. So how do you turn Black Friday shoppers...
09/02/2026

A lot of ecommerce merchants put everything into Black Friday and then move on. So how do you turn Black Friday shoppers into long-term customers?

Once the ads are finally turned off and promotions are done, merchants begin wrapping up the year. But a real plan for what to do with all the new customers who just bought for the first time doesn't always happen.

Black Friday buyers are not the same as loyal customers. They purchased your item because the price was right. Since they don’t know your brand yet, they don’t have a reason to come back to your website.

The window right after a first purchase is actually one of the best opportunities a merchant has, because the customer just had an experience with your brand. The question is whether that experience was memorable enough and whether you followed up in a way that made them want to come back.

A few things that tend to make a difference: a post-purchase email that feels like it came from a real company and not an automated receipt, a follow-up email that introduces the brand rather than just pushing the next sale, and a reason to come back that isn't just another discount.

Merchants who treat Black Friday as the start of a customer relationship tend to get a lot more out of it than those who treat it as a one-time revenue spike. Check out this blog to read more: https://eystudios.com/2026/08/black-friday-marketing-how-to-turn-buyers-into-long-term-customers/.

Many ecommerce merchants set goals that sound like the right choice but don't actually help them make better decisions.T...
08/25/2026

Many ecommerce merchants set goals that sound like the right choice but don't actually help them make better decisions.

The most common goal is revenue, and setting a certain number to reach by the end of the year. It's not a bad goal by any means, but revenue alone doesn't tell you much about whether the business is healthy or where the real problems are. A merchant can hit their revenue goal and still have a conversion rate that's quietly losing them money every month. For example, the merchant might be achieving their number because they’re paying more on paid media, and this doesn’t mean the website is performing better. It just means the merchant spent more on paid media.

The same logic applies to traffic. More visitors sounds like you’re heading in the right direction, but traffic without context is just a number. If the people landing on the website aren't the right audience, or the website isn't converting them when they get there, more traffic just means more missed opportunities.

What usually works better is setting goals that are tied to something specific and actionable. It’s best to understand which part of the funnel is underperforming and why. Instead of setting a goal of obtaining more traffic, it’s better to understand where the current traffic is coming from and what it's doing once they arrive.

The merchants who make the most progress are usually the ones who are honest about what their numbers are actually telling them, not just whether they hit a target. If you’re not sure what your numbers are telling you heading into Q4, we’re happy to help you work through this: https://eystudios.com/contact-us/.

We hear this question a lot from merchants who sense their website is falling behind but aren't sure if the answer is a ...
08/20/2026

We hear this question a lot from merchants who sense their website is falling behind but aren't sure if the answer is a redesign or a replatform.

A redesign is mostly cosmetic. Usually, it’s built on the same platform that's already running things and works well when the underlying system is fine, but the site just feels tired.

Replatforming means the system itself has hit a wall. This is where the hard work happens.

We usually see this show up in a handful of ways. Sometimes it's the catalog outgrowing what the platform can realistically handle. Other times integrations with ERP or fulfillment systems have turned into a pile of workarounds nobody wants to touch. B2B pricing rules and account structures might be pushing past what checkout was ever built to support, or the site's performance has hit a ceiling that no amount of custom development can move.

If none of that sounds like your situation, a redesign is probably enough on its own. Most merchants don't actually need to replatform. They need to get more out of the platform they're already on.

The mistake we run into most is treating this as a design decision when it's really an infrastructure one. Judging the situation by how the site looks skips over the harder question, which is whether what's underneath can actually grow with the business.

We'd rather talk through the actual problem with you before you commit to either path. If you need help deciding which route to take, we’re happy to help: https://eystudios.com/.

A diesel parts supplier that hadn't sent any marketing emails since 2023. We fixed their deliverability, rebuilt their K...
08/12/2026

A diesel parts supplier that hadn't sent any marketing emails since 2023. We fixed their deliverability, rebuilt their Klaviyo flows, and got them back on a regular calendar.

Read the full story below!

Check out our FREE email flow audit if yours could use a look: https://eystudios.com/email-flow-audit/.

Address

114 Townpark Drive, Suite 100
Kennesaw, GA
30144

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Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 9am - 6pm

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+16784026378

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