10/20/2026
💻 Your website shouldn't be a collection of pages that exist simply because every business website is “supposed” to have them.
Every important page should help the customer accomplish something. A service page can explain a solution.
📍 A location page can establish local relevance.
❓ An FAQ can answer uncertainty.
🛡️ An About page can build confidence.
📲 A Contact page can make taking action easier.
Different pages. Different jobs. One connected customer journey.
Here's a useful test for your next website review:
👉 Pick an important page and ask, “What is this page supposed to help the visitor do?”
If the answer isn't clear, the page may need a clearer purpose.