Change Media Group

Change Media Group Change Media Group is a creative persuasion agency crafting innovative TV and digital ads to power game-changing victories. Data drives success.

Sophisticated targeting techniques allow us to ensure the right message reaches the right people at the right time, and gets results. We specialize in integrating digital, social, mobile, and more into comprehensive multi-channel campaigns that are proven to drive results. We use it to make better decisions in everything we do. From targeting custom audiences, to bringing your mailing or email list to digital, to building look-a-like audiences, we’ll use our data expertise to reach your goals.

Welcome Annie & Sarah! 👋 Annie joins us as an Advertising Strategist, and Sarah as an Account Strategist. We're so excit...
05/08/2026

Welcome Annie & Sarah! 👋 Annie joins us as an Advertising Strategist, and Sarah as an Account Strategist. We're so excited to have them on the team!

We’re thrilled to be recognized with two awards at this year’s Reed Awards! It was a privilege working with Mayor Jenny ...
04/30/2026

We’re thrilled to be recognized with two awards at this year’s Reed Awards! It was a privilege working with Mayor Jenny Gain Meyer and ACLU of Virginia. We so appreciate their trust and partnership on these efforts!

Thanks to Campaigns & Elections for putting on this incredible event every year—it’s such an honor to be recognized alongside some of the most impactful campaigns from 2025.

Two of CMG's core commandments: 1.) get together in real life at least once a quarter, 2.) eat great bagel sandwiches wh...
04/24/2026

Two of CMG's core commandments: 1.) get together in real life at least once a quarter, 2.) eat great bagel sandwiches while doing so 🤓

We're thrilled for our amazing partners at Potential Energy Coalition, named one of Fast Company's most innovative nonpr...
04/02/2026

We're thrilled for our amazing partners at Potential Energy Coalition, named one of Fast Company's most innovative nonprofits of 2026! 🥳 They're doing groundbreaking work to shift public opinion on climate change and clean energy, especially at a time when this work is more critical than ever. The honor is well-deserved, and we're proud to work alongside them. Congratulations! 👏

We’re thrilled to share that Potential Energy Coalition made the Fast Company Most Innovative Companies of 2026 list in the nonprofit category! 🎉🥳

We’re proud to be recognized for our mission of accelerating climate progress through breakthrough insights on what messages get people to care and act on climate change and campaigns that boost public support for climate solutions.

This recognition is a testament to the creativity, passion, and hard work of the entire Potential Energy Coalition team, as well as our many partners in the climate ecosystem.

Learn more about why Fast Company chose Potential Energy Coalition for : https://www.fastcompany.com/91497282/not-for-profit-most-innovative-companies-2026

03/27/2026

In an era of skepticism and state interference, campaigns need a strong digital strategy.

That's where we come in.

Cutting healthcare is a bold midterm strategy. 😬Especially when 80%+ of voters oppose it.We dig into why Medicaid cuts c...
03/21/2026

Cutting healthcare is a bold midterm strategy. 😬
Especially when 80%+ of voters oppose it.

We dig into why Medicaid cuts could haunt Republicans this cycle (and how Democrats should talk about it!). Read it in The Changemaker! Link in bio.

03/12/2026

We made this in 2024 and never hit “post.” 🫠

A snapshot of the campaigns and creative that defined our 2024 election cycle.

Now feels like the right moment to pause and look back, before we dive into this next cycle!

✨We took the Principles team assessment.Turns out… the vibes are immaculate.We had a very high concentration of Givers a...
02/25/2026

✨We took the Principles team assessment.
Turns out… the vibes are immaculate.

We had a very high concentration of Givers and Enthusiasts.

What does that mean in practice?
Humorous, nurturing, high-energy teams create the kind of environment where better ideas surface and collaboration thrives. Projects move faster. Alignment happens sooner. And clients can feel the difference in the final work.

So if you want to work with a team that brings the strategy and the good energy… we might know a group. 😉

02/24/2026

🎬 Ever wonder how animated characters come to life?
Come with CMG and see how our team builds standout creative—the kind that doesn’t look or feel like your average political ad.

02/18/2026

Maryland families deserve cleaner air and safer, more affordable energy choices. ⚡️

Together with the Green & Healthy Homes Initiative, we rallied support for the Clean Heat Rules and better energy options for Maryland families.

Address

Lansing, MI

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Website

http://thechangemaker.substack.com/

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