Change Media Group

Change Media Group Change Media Group is a creative persuasion agency crafting innovative TV and digital ads to power game-changing victories. Data drives success.

Sophisticated targeting techniques allow us to ensure the right message reaches the right people at the right time, and gets results. We specialize in integrating digital, social, mobile, and more into comprehensive multi-channel campaigns that are proven to drive results. We use it to make better decisions in everything we do. From targeting custom audiences, to bringing your mailing or email list to digital, to building look-a-like audiences, we’ll use our data expertise to reach your goals.

Some exciting news from all of us at Change Media Group! 🎉As of last month, Avery Bryant and Quinlin Kelly have joined ...
08/19/2026

Some exciting news from all of us at Change Media Group! 🎉

As of last month, Avery Bryant and Quinlin Kelly have joined Kalli and Ryan as partners at CMG.

Fourteen years ago, CMG started in a home office with one goal: winning real fights for people who deserve to win them — unions, nonprofits, campaigns, and communities. 400+ clients later, we believe a firm built to last should be owned by the people who lead it and carry its culture. Avery and Quinlin have been doing exactly that for years.

For our clients and partners: expect even deeper strategy, even better service, and even more compelling creative.

Join us in congratulating Avery and Quinlin! 👏

08/07/2026

In Michigan, we ❤️ our public schools!

Strong public schools build strong communities. Earlier this summer, we worked with the Michigan Education Association to underscore the importance of investing in the public schools that help our students and communities thrive.

This November, Virginians will decide the future of reproductive freedom in their state.We’re proud to be working with V...
07/10/2026

This November, Virginians will decide the future of reproductive freedom in their state.

We’re proud to be working with Virginians for Reproductive Freedom in the fight to enshrine these rights in Virginia's Constitution, because personal health care decisions should up to patients and their doctors, not politicians.

Check out the new website and launch video >>

07/04/2026

250 years. 🇺🇸

At CMG, we believe real patriotism means loving your country enough to stand up for the foundational principles that keep it strong: the rule of law, free and fair elections, and leaders accountable to the people. Patriotism is a love for our country, paired with the duty to fix what is broken.

Our very own Amy Strouse created this custom art print that was hand-pressed by the incredible Freshly Squeezed Print Shop to honor America's 250th because the milestone deserves to be marked, and so does the moment we're in.

Happy Independence Day. Onward.

Our very own Matisen Douglas spoke on a panel at the Campaigns & Elections Digital Campaign Summit 2026 about how CTV ca...
06/26/2026

Our very own Matisen Douglas spoke on a panel at the Campaigns & Elections Digital Campaign Summit 2026 about how CTV can make the difference in close elections! 👏🥳

Ever wonder what goes into a design? 🎨 We're pulling back the curtain and breaking down our thinking and inspiration for...
06/16/2026

Ever wonder what goes into a design? 🎨 We're pulling back the curtain and breaking down our thinking and inspiration for some of our favorite designs, like this one!

Lights, camera, public education! 🍎We're spreading some love for our local public schools with the Michigan Education As...
06/10/2026

Lights, camera, public education! 🍎

We're spreading some love for our local public schools with the Michigan Education Association. Here's a sneak peek from our latest shoot. 🎬

Welcome Annie & Sarah! 👋 Annie joins us as an Advertising Strategist, and Sarah as an Account Strategist. We're so excit...
05/08/2026

Welcome Annie & Sarah! 👋 Annie joins us as an Advertising Strategist, and Sarah as an Account Strategist. We're so excited to have them on the team!

We’re thrilled to be recognized with two awards at this year’s Reed Awards! It was a privilege working with Mayor Jenny ...
04/30/2026

We’re thrilled to be recognized with two awards at this year’s Reed Awards! It was a privilege working with Mayor Jenny Gain Meyer and ACLU of Virginia. We so appreciate their trust and partnership on these efforts!

Thanks to Campaigns & Elections for putting on this incredible event every year—it’s such an honor to be recognized alongside some of the most impactful campaigns from 2025.

Two of CMG's core commandments: 1.) get together in real life at least once a quarter, 2.) eat great bagel sandwiches wh...
04/24/2026

Two of CMG's core commandments: 1.) get together in real life at least once a quarter, 2.) eat great bagel sandwiches while doing so 🤓

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Lansing, MI

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Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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