Mccormick L.A.

Mccormick L.A. McCormick L.A helps small businesses and nonprofit organizations with their promotional needs. Don't get lost in a sea of acronyms and high agency pricing. Ms.

McCormick L.A. takes a no-nonsense approach. Leslie A.M. Smith founded McCormick L.A. in 1994 after working in an advertising agency in Irvine, CA then serving as the communications director for local and statewide business membership associations. Utilizing her skills in project management, facilitation, media relations and journalism, she has implemented and overseen numerous marketing campaigns

garnering positive and award-winning attention for her clients. She has worked with businesses large and small in over 30 different industries including, but not limited to product development, nonprofit organizations, business associations, real estate, restaurants, aerospace, departments of transportation and water districts. Recent stories that Ms. Smith has pitched on behalf of her clients have appeared in the Long Beach Press-Telegram, the L.A. Daily News, Univision (Spanish television), and KCBS. Smith is a leader in her community. She is a past president of the Junior League of Long Beach, has served on the Boards of the Fairfield Family YMCA, the Long Beach Area Chamber of Commerce, and was president of a PTA. She holds a Bachelor of Arts degree in Communications and a minor in American Studies from California State University, Fullerton. McCormick L.A.’s core values are integrity, diligence, creativity, and reliability. That means you can count on McCormick L.A. to be honest and upfront, while working hard to create a unique avenue by which you can reach your customers. https://linktr.ee/LeslieAMSmith

06/23/2026

If you’re leading, you’re also training! Incorporate that role into the things that you’re doing so that you are leading improvement every step of the way. If you realize somebody doesn’t know how to do something, or they’re doing it poorly, figure out what they need to learn so they can do it better. Otherwise, you are settling for mediocrity, or you’re firing them and constantly trying to fill positions. If you’re dealing with all volunteers, the firing gets much harder. You need to set clear expectations and then give them the tools. They need to learn how to do their jobs appropriately.

06/16/2026

This is your sign that you need a vacation.
Don’t work.
Relax.Refresh.Replenish.
That is all.

06/03/2026

Great content comes from stuff that only happens to your business or nonprofit. AI cannot generate that for you. Celebrate when you were founded, when you hit milestone customer or sales numbers, the birthdays of people whose discovery or work impacted yours … update these and keep them fresh with new interesting facts. I just helped an organization celebrate their 50th year, now we are celebrating the 30th year of one of their core programs. Uncover those hidden gems that speak to your impact.

94 and still ticking! Every birthday is a big birthday! “I don’t want tacos with those store bought shells.” 🤣🌮 I agree!...
05/24/2026

94 and still ticking! Every birthday is a big birthday!
“I don’t want tacos with those store bought shells.” 🤣🌮 I agree! ❤️

05/20/2026

I help small businesses and local nonprofits create strategic PR and marketing activities that get them unstuck and help them meet their goals.

That’s not so hard, is it? Your elevator pitch does not need to be clever, cute, or fluffy. Say who you help with what. Then start a conversation.

05/13/2026

Don’t over complicate things, especially if you’re a new business owner. Start just by asking who you know, and don’t stop.

04/30/2026

I am a member of the LB Chamber's Small Business Council and we are hosting the BIGGEST Small Business Expo on May 14 at the LB Sports Basement. Register now! Definitely come by my table for a free gift! Long Beach Area Chamber of Commerce

04/29/2026

Are you stuck? Get moving! The best remedy is to put yourself and your marketing in motion. A social media post, a blog post, a thank you note, a call to a past client. That motion will unstick you and get your promotion in motion.

04/22/2026

Persuasion works when you commit to the education it takes to help a person understand. Take a no-nonsense approach and leave out jargon and acronyms. Communicate at the receiver’s pace and level. Seek understanding and it might very well persuade a person … later, when they recall the conversation.

Does this expectation match up with my own? Overcome those people pleasing motivations to meet other people’s expectatio...
04/18/2026

Does this expectation match up with my own? Overcome those people pleasing motivations to meet other people’s expectations.

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Long Beach, CA
90807

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