Mccormick L.A.

Mccormick L.A. McCormick L.A helps small businesses and nonprofit organizations with their promotional needs. Don't get lost in a sea of acronyms and high agency pricing. Ms.

McCormick L.A. takes a no-nonsense approach. Leslie A.M. Smith founded McCormick L.A. in 1994 after working in an advertising agency in Irvine, CA then serving as the communications director for local and statewide business membership associations. Utilizing her skills in project management, facilitation, media relations and journalism, she has implemented and overseen numerous marketing campaigns

garnering positive and award-winning attention for her clients. She has worked with businesses large and small in over 30 different industries including, but not limited to product development, nonprofit organizations, business associations, real estate, restaurants, aerospace, departments of transportation and water districts. Recent stories that Ms. Smith has pitched on behalf of her clients have appeared in the Long Beach Press-Telegram, the L.A. Daily News, Univision (Spanish television), and KCBS. Smith is a leader in her community. She is a past president of the Junior League of Long Beach, has served on the Boards of the Fairfield Family YMCA, the Long Beach Area Chamber of Commerce, and was president of a PTA. She holds a Bachelor of Arts degree in Communications and a minor in American Studies from California State University, Fullerton. McCormick L.A.’s core values are integrity, diligence, creativity, and reliability. That means you can count on McCormick L.A. to be honest and upfront, while working hard to create a unique avenue by which you can reach your customers. https://linktr.ee/LeslieAMSmith

09/04/2026

Watch this week's episode, streaming on YouTube now. "Ideas are Cheap" and I have some opinions about how the best ones succeed. Watch it here: https://tinyurl.com/57ekdcym Subscribe so you don't miss a single episode. I go live every Wednesday at 10 am (PT).

09/02/2026

We all have a book in us, right? Writing it and publishing it is only the start. Selling it is an ongoing task. Public speaking is one of the best ways to continue to bring your book in front of new audiences, especially if you’re self published. Bring your book to audiences large a small. Share your passion, your story, and how your book helps the reader.

follow me to learn more no-nonsense marketing tips like these!

Here is yesterday's episode talking about "How I AI." Spoiler, I am not all in on AI. Watch to learn my pros and cons. h...
08/27/2026

Here is yesterday's episode talking about "How I AI." Spoiler, I am not all in on AI. Watch to learn my pros and cons.
https://youtube.com/live/RH9xMDR9p9w If you like it, please LIKE IT!! It makes a big difference.

What questions do you have about marketing, PR, promotions, life today, favorite 80s songs? I'll talk about them!

There are pros and cons of using AI for your tasks and creative bra...

08/26/2026

Be a good board member by being a good board, ambassador and talking about the nonprofit that you love so much and the cause that you were dedicating so much of your time too. Download my free tip sheet and start putting it to use.

08/21/2026

Did you catch yesterday's episode yet? I share a funny story about really bad brand storytelling! Check it out! https://tinyurl.com/u4neu8w8 Please leave a like and subscribe. I'll be tackling a new topic each week. Send me your questions!

08/18/2026

Why would you withhold gratitude? When you think about getting what you give, it makes perfect sense to always say thank you. It’s easy, hopefully it’s sincere, and it cost you nothing. The benefit to both parties is immeasurable. Follow me! Share this if you agree!

Be a clear communicator. You'll help your business, increase your influence, and earn respect. The lingo of your busines...
08/14/2026

Be a clear communicator. You'll help your business, increase your influence, and earn respect. The lingo of your business may be very common to you, but not to anyone else. Think about the receiver and match your message to their understanding.

08/12/2026

Education is not about feeling embarrassingly dumb, even if you don’t know anything. Follow me for no-nonsense advice that won’t make you feel stupid. I hope to see you on YouTube on Wednesdays too.

08/04/2026

Resist the overwhelming feeling that you’re behind the times if you don’t do the latest greatest marketing technique of the day. You don’t have to listen to everybody you don’t have to copy everybody. All you have to do is make sure that you know where your audience is and then go there. I’d be happy to help you. Make sure to follow me for more non-nonsense marketing tips like these.

Are you serving a nonprofit as a member of their board of directors? Read your bylaws, know the organization's mission, ...
07/29/2026

Are you serving a nonprofit as a member of their board of directors? Read your bylaws, know the organization's mission, support the board and the cause, AND make an impact by being a BOARD AMBASSADOR. You need to wave the flag for the organization to your network to leverage your influence on behalf of the organization. I've put together a few tips to help you do that. Click the link here (also in my Linktr.ee in my bio). If you are all in for this organization, then your networks should surely know it! Download and learn how to serve that board like a rockstar!

https://www.mccormickla.school/board-ambassador

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Long Beach, CA
90807

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