10/04/2024
You’ve probably wondered why Forbes is all over your results page, from insurance to pet food, the list of what Forbes dominates on search results is endless. Well, this may be coming to an end and there are a couple of reasons why some businesses both big and small should be worried about this development.
Lately, Google has been focusing on its site reputation abuse policy, manually enforcing penalties on websites that manipulate their brand reputation. These penalties can downgrade a website’s visibility, therefore affecting the revenue. Forbes Advisor has seen a massive drop in visibility, likely leading to significant decreases in traffic and revenue. Forbes Marketplace, leveraging the renowned Forbes brand as Forbes Advisor, quickly established dominance in Google’s search results for lucrative topics like credit cards, insurance, and health.
Forbes Advisor’s penalty is a clear warning that Google is paying close attention to how websites present their branding through linking and PR. Websites attempting to manipulate these factors to deceive users or gain an unfair advantage in search rankings may face consequences. This is the perfect time for businesses to re-evaluate their link-building and PR practices.
