KiteString Marketing

03/22/2012

Our line of custom designed Marine Corps graphics was launched less than 3 months ago. The Marine Corps Association is now carrying Jarhead Wall Graphics at their online store and in The Marine Shop.

02/20/2012

This is always a challenge when we're dealing with good data and a highly personalized marketing campaign. How personalized do you make it before it gets creepy?

Target has perfecting the technique of analyzing consumers' shopping habits to figure out who's pregnant. How can they send customers congratulatory coupons without freaking them out?

01/04/2012

Just when we start thinking we're creative geniuses, we come across some advertising that is truly brilliant.

Magazine advertising looks increasingly quaint these days in the ever-more-flashy world of social, mobile, TV and cinema. But some print ads aren't just sitting there looking foolish. They're mad as hell, and they're not going to take it anymore. Below, check out 10 print ads that have more to offer...

01/04/2012

Our super-designer, Kay, did an amazing job with our new line of Jarhead Wall Graphics...and the actual field photography we got from Marine Corps Sgt Mark Fayloga was stunning.

01/03/2012

One of the most difficult things in sales and marketing is to create a concise "elevator pitch". This little tool from Harvard Business School helps automate the process. Click on "rules" instead of the url listed - facebook messed up the link.

12/22/2011

KiteString's new project! Our original designs are now officially licensed by the Marine Corps. This is another line of graphics printed on our FrogPrints material...and our e-commerce app allows you to shop from within Facebook.

Officially licensed Marine Corps wall graphics, exclusively on FrogPrints adhesive-backed material.

12/08/2011

Trying to figure out whether to use pages or Google+ pages for business? Now Twitter has entered the fray. It will be interesting to see how this battle shakes out.

Trying to make Twitter more accessible to normal people.

12/05/2011

We love studies like this that look at what is important to viewers...so we know where to focus the marketing.

Ever wonder what draws the most attention on social media profiles? We recorded actual eye movements to show you.

12/03/2011

For those businesses targeting the affluent market, identifying the relevant emotional drivers is essential

In order to understand the affluent market, you must understand who they are as consumers, what they value, how they behave, and empower them. Empowerment is what affluent consumers want from a loyalty program.

12/02/2011

Whether it's for business or personal, the importance of your online reputation is only going to grow.

Google has launched a tool to help people monitor online mentions of their names and take action to protect their reputation.

11/27/2011

Fascinating analysis of the huge battle going on between Google and Facebook, when most people don't realize those two are in direct competition for internet dominance.

The rivalry between tech titans Facebook and Google is heating up. At stake? Hundreds of billions of dollars -- and the chance to rule the online world.

11/23/2011

The big challenge for our B2B/Corporate clients is the last point in this article...privacy and compliance issues. Can those issues be overcome in order to take advantage of this powerful channel?

As marketers, we plan for the future based on what has worked well in the past. With traditional marketing levers like TV, radio, and print media, in-store promotion and the like, we often see spikes in sales as a direct result of these programs. Social media, and specifically Facebook, is a differe...