Amsive

08/07/2026

AI can shape your audience's shortlist before your website has a chance to influence it. The brands surfaced in AI-driven search are the ones LLMs can clearly understand, validate, and connect to a user’s needs across content, reviews, social platforms, local profiles, and third-party sources.

Marketers need to manage that full ecosystem intentionally. Understand how your audience asks questions, review the answers they receive, and close the gaps that keep your brand out of consideration.

08/06/2026

USPS’s 2027 postal promotions can help marketers do more than save on postage. When direct mail is activated around a high-intent audience signal, these programs create practical ways to connect physical and digital touchpoints, sharpen timing, and measure the full response path.

Explore our latest guide to learn:

- Which 2027 USPS promotions and add-ons align with different campaign goals

- How trigger-based mail can reach households while intent is still high

- Which promotion combinations best fit healthcare, insurance, finance, and education

Explore 2027 USPS postal promotions, discounts, add-ons and industry strategies to plan connected direct mail campaigns that drive measurable results.

08/05/2026

AI platforms evaluate how clearly and credibly a brand can meet a specific audience need before including it in a recommendation. Clear positioning and consistent signals help AI understand who you serve, what sets you apart, and when to recommend you.

Join Amsive experts for Earn Trust in AI Discovery with Search, Social, and Media, a live webinar designed to help marketers strengthen the reputation ecosystem shaping their AI visibility.

We’ll cover:

- Which signals influence the brands AI platforms surface, cite, and recommend
- How to connect search, social media, content, reviews, and paid media around one visibility strategy
- Where emerging advertising opportunities in ChatGPT could fit within your media plan
- How to measure citations, brand visibility, and performance across AI discovery

📅 Wednesday, August 26, 2026, at 2:00 p.m. ET / 11:00 a.m. PT

🎤 Featuring Joshua Squires, Inna Zeyger, and Chalice Jones

Register using the link in the comments!

08/03/2026

AI systems can surface review themes, and customer experiences directly in their answers, even when someone doesn’t explicitly ask for reviews.

Bambi Frazier, Director of Local Visibility & Growth at Amsive, explains why review recency, content, and responses are becoming essential parts of search visibility. Take control of your brand's reputational ecosystem by building a review strategy that strengthens trust, visibility, and consideration.

07/23/2026

Review management isn’t just a task for your local SEO team anymore—it’s the engine powering your AI search visibility. With AI pulling information from reviews, forums, and videos to answer queries, managing your brand reputation has become an essential, cross-departmental operation.

Our latest blog breaks down how these signals shape the AI-generated summaries and shortlists your customers are seeing.

You’ll learn how to:

- Audit the sources influencing your brand’s AI search visibility

- Use recurring review themes to guide customer experience improvements

- Build a consistent, policy-compliant review generation process

- Connect reputation management with local search, paid media, and conversion

Discover how AI search engines and maps apps are changing customer reviews. Learn how to optimize your brand reputation across multiple platforms for AI discovery.

07/16/2026

Your LinkedIn presence influences the B2B buying experience before your sales team enters the conversation.

Our latest blog breaks down how B2B brands can build a LinkedIn presence that earns credibility with active buyers, hidden decision-makers, and the 95% of potential customers who aren’t ready to buy yet.

You’ll learn how to:

- Build content around buyer pain points instead of company announcements

- Create posts people will save, share, and use in internal conversations

- Make employee expertise more visible to connect credibility and proof

- Measure the signals that show whether your content is building real authority

Explore how to turn LinkedIn into a stronger part of your full buyer journey.

Turn your B2B LinkedIn page into a credibility engine with audience-first content, expert voices, and smarter measurement.

07/16/2026

Google Search Console is beginning to reflect what local SEO marketers already know: discovery extends well beyond a single website.

Dayna Lucio, Associate Director, SEO, joined the Whitespark Local Update podcast to break down why social activity now matters to local discovery, and how stronger brand consistency can support visibility across search.

Check out the episode for Dayna’s take on connecting the signals that shape local performance!

This week, Claire Carlile is joined by special guest Dayna Lucio to...

07/14/2026

A new independent study from Forrester Consulting puts measurable business value behind Amsive’s connected, audience-led approach.

The findings of the Total Economic Impact™ Of Amsive 2026 show what becomes possible when audience intelligence, direct and digital activation, creative, and measurement work as one growth system instead of a collection of disconnected channels. Drawing on in-depth customer interviews and Forrester’s established methodology, the study models the potential value of working with Amsive over a three-year period.

The modeled results included:

- 40% increase in annual customer growth driven by performance marketing

- 20% productivity lift for marketing teams

- $3.6 million in reduced legacy agency spend

We’re proud to see the value of more focused, coordinated, and accountable marketing reflected in these numbers.

Explore The Total Economic Impact™ Of Amsive 2026 in the comment below 👇

07/10/2026

If your channels are optimized separately, your audience is still experiencing the gaps.

The 2026 performance model starts with audience behavior, then uses those insights to guide messaging, media, creative, and measurement across the full decision cycle. That means looking beyond channel-by-channel performance and asking stronger planning questions:

Who are we trying to move?

Which signals show intent?

Which channels should create demand, guide consideration, or capture action?

How should measurement reflect the full growth path?

Once you have those answers, you can build your plan around the audience moments that supercharge your results.

07/09/2026

Amsive CEO Michael Coppola is in Ad Age this week with a timely perspective on where your marketing strategy needs to start: with your audience.

This article explores how brands can use customer understanding, first-party data, and predictive intelligence to guide smarter decisions across channels, creative, measurement, and investment. It’s a strong reflection of the work Amsive teams lead every day, helping brands turn audience insights into more relevant multichannel experiences and stronger performance.

Read Michael’s Ad Age piece for a sharper look at how audience insight should guide smarter marketing decisions.

As marketing more fully embraces AI, the brands that best understand their audiences and build strategy around them will else from there.