Amsive

06/24/2026

In healthcare marketing, stronger payer campaign performance starts with better signal reading. In Freshpaint's latest Anatomy of Campaign article, Jon Kagan breaks down how Amsive Health improved a D-SNP enrollment campaign by focusing on the signals that were readily available: audience behavior and zip code-level performance.

The takeaway is practical: when pixels and real-time data are limited, stronger front-end audience strategy and tighter geography analysis can help guide smarter media decisions. Check out the article for Jon’s full insights!

Turn D-SNP enrollment limits into an edge. See how Amsive Health grew leads without pixels, real-time data, or extra budget.

06/24/2026

Your biggest enrollment risk may not be a rankings problem, but a consideration problem. Tomorrow, Amsive Education experts will dig into how student discovery is evolving, why websites are increasingly where students confirm decisions rather than begin them, and how enrollment directors need to adapt their local visibility strategies.

In under an hour, you'll learn how to:

- Show up when prospective students ask AI which schools they should consider
- Understand why some schools get recommended by AI and others don't
- Leave with a practical plan to improve visibility, trust, and enrollment

Save your spot using the link in the comments. Can't make the webinar live? Register to receive the recording and slides!

Thursday, June 25 at 2:00 PM ET | 11:00 AM PT

06/22/2026

A customer shouldn’t experience your brand as a series of disconnected touches. They should feel one clear, consistent relationship across every interaction. Signal-driven direct mail makes that possible by helping brands act on the right customer moments — and align mail, email, paid media, and sales around the same cue.

Watch Amsive's recent webinar to learn how high performing brands are reframing direct mail as a data-driven, always-on powerhouse.

06/18/2026

AI is influencing enrollment decisions before a prospective student can even reach an institution's website.

Joel Espinoza, Senior Digital Strategist for Amsive Education, will be speaking at the 2026 Career Education Convention in Cleveland to discuss how that shift is changing what visibility means for higher education marketers. His Innovation Hub session, What Happens When AI Becomes the Front Door, will explore how local visibility is becoming inseparable from enrollment strategy.

Join Joel to learn what career education institutions should prioritize now to remain discoverable, credible, and competitive in the modern student search journey.

06/18/2026

Healthcare marketers are under more pressure than ever to prove what drives patient growth.

Our new report with Freshpaint, The State of Healthcare Marketing 2026, with an introduction from Gary Stubblefield, reveals a major gap between marketing ambition and outcome visibility. Based on insights from 200 healthcare marketing leaders, the report shares why many teams are making data-driven decisions, but few have the infrastructure to connect spend to real patient outcomes.

You’ll learn:

- Why only 1% of healthcare marketers can connect more than half of their spend to outcomes

- How last-touch attribution consistently under-credits awareness channels

- Why privacy-first measurement can become a performance advantage

- How leading teams are aligning marketing, IT, and compliance to close the ROI loop

Healthcare marketing growth in 2026 will depend on better measurement, smarter attribution, and cross-functional alignment. Explore the key insights now.

👇 Download and read the full report!

Download Amsive & Freshpaint's healthcare marketing report. Learn how healthcare marketing teams can fix attribution, protect privacy, and prove ROI tied to real patient outcomes in 2026.

06/18/2026

Traditional higher ed enrollment strategies are breaking down under the weight of an evolving search ecosystem. Students aren’t just searching with keywords anymore—they're asking contextual questions, comparing options, and forming preferences before schools know they are being considered.

Next week, Amsive Education experts are cutting through the noise to discuss exactly what it takes to drive local enrollment in an AI-dominated search environment. You'll learn:

- Why nearly 70% of students attending school within 50 miles creates a major opportunity for regional and vocational institutions
- How AI engines evaluate relevance, proximity, trust, and evidence when recommending schools
- How to bridge the gap between traditional SEO and AI visibility
- Where to capture student intent earlier in the decision journey

This conversation will give you the tools to win in your local search ecosystem.

🎤 Bambi Frazier, Joel Espinoa, and Joe Woll

🗓️Thursday, June 25 | 2:00pm ET / 11:00am PT

Join this webinar to learn how local optimization and AI discoverability work together to help education institutions earn visibility, build trust, and drive enrollment growth.

06/15/2026

Consumers are craving tangible moments. In 2026, one-third of consumers are expected to intentionally seek offline brand experiences, driven by a desire for tactile, sensory interactions.

For marketers, the opportunity doesn't rely solely in digital or offline. It’s using digital signals to deliver physical moments that feel timely, relevant, and memorable. Download Amsive's Report, Mail the Moment, to learn how marketers can use these signals to turn direct mail into a performance engine for high-value brands.

06/10/2026

Thin content gives Google thin context. As Google’s AI ecosystem expands across search, ads, commerce, and measurement, your content. The brands best positioned for this shift are the ones investing in relevant, robust content that answers real customer questions and reduces friction in the decision journey.

06/05/2026

Most students still choose schools close to home, but AI search is changing the way that they discover, evaluate, and trust institutions. Find out how leading institutions are turning AI-led local discovery into measurable enrollment growth.

Join Amsive Education for The New Local Advantage: How AI Search Is Reshaping Student Discovery and Enrollment, a live webinar focused on how institutions can strengthen local visibility and AI discoverability together to compete for high-intent students in 2026.

We’ll cover:

- Why local search still plays a major role in enrollment decisions
- How AI-driven search engines evaluate proximity, credibility, and context
- What your Google Business Profile signals to both students and AI platforms
- How to improve visibility before prospective students ever reach your website

📅 Thursday, June 25, 2026 at 2:00 pm ET / 11:00 am PT

🎤 Featuring Joel Espinoza, Bambi Frazier, and Joe Woll

Join us using the registration link in the comments!

06/03/2026

Prospective students are getting a picture of your school from AI search before they ever reach your site. Most higher ed teams aren't tracking the reviews that build that picture.

Amsive’s latest blog explores why online reviews need to become a core part of a higher education marketing strategy, not a side channel that teams only monitor when something goes wrong.

You’ll learn:

- How AI Mode and Ask Maps build a reputation profile from reviews across platforms that your team may not be monitoring

- Why AI search surfaces competitor schools without users asking for comparisons

- How to build a review acquisition and response strategy that accounts for the platforms that these reviews are being pulled from

Learn how AI search reshapes higher ed reviews and why reputation strategy matters. Get the insights for your institution now!