brandtailers

03/22/2026

We’re building something…

36 years and 200+ clients later, our goal is still the same: make life easier for the people we work with. Easier board meetings, smoother ex*****on, clearer validation.

However you define easier, we’re building new tools to make that clarity more real than ever.

02/12/2026

Regardless of the size of your brand, deciding to go through a rebrand is a huge decision, and actually going through the process is no different. It takes multiple steps of discovery, definition, development, and more to make design decisions that make sense not only for you as a brand, but for your target market.

Here’s our process for bringing these big visual undertakings to the finish line! 🎨🧠✨

12/31/2025

Curious what our industry predictions for 2026 are?

Here’s a taste:

• Loyalty programs die unless rewards are instant
• Community will outperform CRM
• “First-party data” will be exposed as mostly unusable data
• Attribution will get worse before it gets better
• Taste will matter more than AI tools

We’re publishing the full list based on what we’re seeing in real budgets, real restaurant data, and real client conversations.

Head to the link in our bio or the Brand News section of our website for the full breakdown.

12/30/2025

If your Streaming TV ads are running during lunch hours in a dentist’s office… this post is for you.

Real audiences deserve better than background impressions. That’s why we focus on premium inventory and intentional reach, not cheap views or “$1/day” promises.

We don’t play small-budget illusion games. We play smart, strategic, premium TV.

Human-led strategy. AI-powered accuracy.
That’s the future of media.

12/11/2025

Our Accounts Team just dropped the November Competitive Analysis — all 30+ pages of trends, promos, menu launches, and holiday pushes happening across the restaurant landscape. 🔍📊

From Thanksgiving feasts to Black Friday gifting to all things peppermint-season, this report helps us stay one step ahead so our clients show up exactly where the industry is headed — not where it’s been.

If you want your marketing decisions grounded in what’s actually happening out there, not guesswork… you know where to find us.

06/02/2025

Reaching today’s U.S. Hispanic audience—especially 200%ers, who are fully American AND fully Hispanic—requires more than just language. It takes cultural understanding and meaningful strategy.

• Language matters: Spanglish can work, but it’s not one-size-fits-all. Go beyond translation with transcreation (adapting content to reflect cultural nuance) that feels real and relevant.

• Know your audience: Younger 200%ers live on TikTok and YouTube. Older ones? Still tuning into TV and radio. Tailor by generation.

• Listen first: Community insight > assumptions. Talk to your audience and reflect their lived experience.

Don’t treat the Hispanic market as a monolith. Respect its depth, and you’ll earn real connection.

04/30/2025

Local isn’t just a trend, it’s the strategy 📍

Restaurants are shifting back to community-focused marketing, and the results speak for themselves. More engagement. More trust. More traffic.

In this quick carousel, we’re breaking down two industry perspectives on the local marketing comeback—and how to strike the balance between high-tech and high-touch.

Whether you're running a national brand or managing a single location, this one’s for you.

04/16/2025

Think your CTV ad spend is working overtime? 👀 It might be running... while the TV is off. 📺❌

If you're not managing delivery in real-time, trimming low-performers, and cleaning up your supply chain, you're leaving money on the table—and possibly paying for impressions no one even sees.

Swipe through to see what every CTV advertiser should know before hitting “play.”

04/08/2025

🍟🌙 Restaurants are racing to win over the post-9PM crowd, revamping menus, adjusting staffing, and leaning into bold marketing plays to stay top of mind. At Brandtailers, we’re all about helping brands own their hours whether it’s breakfast, brunch, or the midnight munchies. Let’s talk strategy that doesn’t sleep💡✨

Click here to read more: https://www.qsrmagazine.com/story/how-restaurants-are-fighting-for-late-night-dominance/

04/02/2025

From bold headlines and minimal copy to electric fluorescents and that just-right gradient glow, we rounded up what’s hot (and what’s sooo not) in the design world right now.

Click here for the full download:

By Jeremy Hamann, Jr. Art Director Brandtailers' Design Download Series explores recent trends in graphic design and the role of AI in art. In this post, our Art Director Jeremy Hamann details some of the good, and not so good, trends we've been seeing in the design

02/04/2025

📢 Why Hispanic consumers matter more than ever in 2025📢

Did you know Latinos now make up 20% of the U.S. population and contribute $3.2 trillion to the economy? That's a massive opportunity for brands looking to grow!

📌 Hispanic consumers drive the market—they account for 18% of new vehicle purchases and spend more at restaurants than other demographics.
📌 They’re young and influential—the most common age for U.S. Latinos is 19, compared to 61 for non-Hispanic whites.
📌 They want to be seen—37% of Hispanic consumers feel auto brands don’t understand their background.

With California and Texas leading the charge, brands have a huge opportunity to connect in an authentic way. The data is clear: If you're not marketing to Hispanic audiences, you're missing out.

Check out our blog for more insights and let us know—how is your brand tapping into this powerful audience?

Click here to read more: https://brandtailers.com/2025/01/24/why-restaurants-cant-afford-to-overlook-the-hispanic-market/industry-insights/

12/25/2024

Happy Holidays from all of us at Brandtailers 🎄

Can’t wait to see what 2025 has in store 👀