HighRes Public Relations

09/03/2026

Labor Day honors the people who show up and do the work. We see it because we live it: the calls and follow-ups nobody notices until the story runs. Happy Labor Day from the HighRes team, enjoy some well-earned rest.

08/27/2026

Happy National Dog Day from HighRes PR. Our client Bisi Blvd. powers the scheduling and financial tracking behind PetTee Apparel, the boutique retailer keeping dogs everywhere in custom vests and jackets. Simple tools, no chaos, more tail wags. Read the feature: https://chainstoreage.com/exclusive-pettee-apparel-stays-top-budgeting-and-appointments

08/20/2026

Customers trust a story a journalist chose to tell more than an ad a brand paid for. That's not opinion. Research from Nielsen found PR nearly 90% more effective than advertising at building familiarity with an audience. Third-party credibility is hard to buy and easy to lose. See how our guaranteed introductory placement works: https://www.highrespr.com/shot-in-the-arm/

08/13/2026

Stiff and rehearsed loses. Relaxed and real wins. Matt breaks down why the best media interviews feel like a conversation with a friend, not a recitation of talking points.

Read more: https://www.highrespr.com/keep-it-conversational/

08/06/2026

Landing the story is just the start. Matt breaks down what to do the moment your placement runs: relink it, republish it across your own channels, feature it on your website, even work it into direct mail. There's real mileage left in a story after it pops.

07/30/2026

The reporter showed up to the call unprepared. It happens more than you think and it does not have to derail the interview. Matt breaks down how to handle it and why owning that conversation can still lead to a great placement.

Read more: https://www.highrespr.com/when-the-reporter-hasnt-done-their-homework-how-to-handle-the-interview-anyway/

07/23/2026

A press release tries to tell everyone. A pitch tells the right person. There is a difference, and it matters. Matt breaks down when to use each and why HighRes leads with the pitch every time. Read more: https://www.highrespr.com/sending-a-pitch-vs-press-release/

When it comes to garnering media attention for your business, there is no one-size-fits-all solution. In some cases, a press release may be a good way to get

07/16/2026

Hearing aids that won't turn on are usually an easy fix. HighRes PR client Rebecca Younk, Au.D. of Associated Hearing Care with Beltone Technology breaks it down in UHC Hearing, from checking the app to swapping a wax guard. Good practical coverage for a question a lot of people have.

Read the full article: https://www.uhchearing.com/resources/articles/troubleshooting/troubleshooting-guide-my-hearing-aids-wont-turn

07/09/2026

You get on the call and the reporter says "so what do you want to talk about?" It happens more than you think. Matt explains why it is not a bad sign and how to turn it into a great placement.

07/03/2026

250 years young. Happy birthday, America. From our family to yours, have a safe and wonderful Fourth of July weekend.