HotOperator®

08/13/2026

A trend that is harming independent restaurants more than anything else right now: Whole, rounded dollars.

06/19/2026

We transformed the Biaggi's menu from a bland look to something well design engineered.

06/05/2026

https://youtu.be/UPUCA7a_i-s There is a disturbing trend in the restaurant business today. It's whole dollar, rounded pricing.

This style of pricing is leaving significant money on tables, rather than in your bank account or as server tips.

If you would like, I can set up a 15 minute call and go over the process, and how we handle strategic pricing.

Short video about whole dollar pricing on menus. This is a serious ...

03/10/2026

Is your menu a price list or a profit engine?

Most restaurant operators leave 10–15% of their margin on the table because of poor menu engineering. I’ve spent 35+ years helping brands fix that.

I wrote The Restaurant Marketing Handbook to give you the exact blueprint I use to help kitchens thrive.

Stop guessing. Start engineering.

The Restaurant Marketing Handbook: The Restaurant Marketing Guide Every Restaurant Kitchen Should Have

01/22/2026

What would your business look like if you had Mark Laux on speed dial? Now you can. Ask about our Menu + Social program. 📞

01/21/2026

Ever wonder why the most expensive item should always have a price on it? It’s called Mental Anchoring. We do it for you. It helps other things look more reasonable but comparison.

01/16/2026

Is a 'Dog' eating your profits? Our Menu Matrix identifies low-profit, low-sale items so you can clear the way for 'Stars.' 📉

01/12/2026

This is only a test. For the next 60 seconds, we will be running a test.

12/18/2025

New Menu Design for Taqueria in Oshkosh and Bellevue.

11/11/2025

Partner with HotOperator®
If your restaurant could benefit from professional menu design, menu engineering, or strategic marketing, reach out to HotOperator®. We help restaurants nationwide increase sales, enhance brand recognition, and create menus that work as hard as you do.
📩 Let’s start your next project — Contact HotOperator