HotOperator®

10/08/2026

All HotOperator menus are based on a strategic scatter graph, all written by real writers and designed by some of the best, award-winning designers in the industry. Reach out to talk about what that could mean for your restaurant. https://hotoperator.com

HotOperator® - delivers restaurant marketing. We are in business to help restaurants with social me

09/30/2026

What's the biggest issue on the minds of restaurant owners right now?

09/10/2026

08/13/2026

A trend that is harming independent restaurants more than anything else right now: Whole, rounded dollars.

06/19/2026

We transformed the Biaggi's menu from a bland look to something well design engineered.

06/05/2026

https://youtu.be/UPUCA7a_i-s There is a disturbing trend in the restaurant business today. It's whole dollar, rounded pricing.

This style of pricing is leaving significant money on tables, rather than in your bank account or as server tips.

If you would like, I can set up a 15 minute call and go over the process, and how we handle strategic pricing.

Short video about whole dollar pricing on menus. This is a serious ...

03/10/2026

Is your menu a price list or a profit engine?

Most restaurant operators leave 10–15% of their margin on the table because of poor menu engineering. I’ve spent 35+ years helping brands fix that.

I wrote The Restaurant Marketing Handbook to give you the exact blueprint I use to help kitchens thrive.

Stop guessing. Start engineering.

The Restaurant Marketing Handbook: The Restaurant Marketing Guide Every Restaurant Kitchen Should Have

01/22/2026

What would your business look like if you had Mark Laux on speed dial? Now you can. Ask about our Menu + Social program. 📞

01/21/2026

Ever wonder why the most expensive item should always have a price on it? It’s called Mental Anchoring. We do it for you. It helps other things look more reasonable but comparison.

01/16/2026

Is a 'Dog' eating your profits? Our Menu Matrix identifies low-profit, low-sale items so you can clear the way for 'Stars.' 📉