Mordecai Obeng-Appiah - Forscale

Mordecai Obeng-Appiah - Forscale Founder at FORSCALE

Know what one of the biggest mistakes real estate brokers or agents commit in the digital space? They change the URL of ...
12/14/2022

Know what one of the biggest mistakes real estate brokers or agents commit in the digital space? They change the URL of posts after publishing them. (Too often!) You might be too tempted to change the URL of an old blog while updating it.
However, if you do change the URL, you will break all the existing links directing to that particular page. What more? All the links to the old URL will end up losing traffic leading to poor user experience!

What does your CTA communicate to your audience? Does it clearly spell out the benefits for homebuyers? You necessarily...
12/07/2022

What does your CTA communicate to your audience? Does it clearly spell out the benefits for homebuyers?

You necessarily don’t have to restrict your CTAs to “Start Shopping”, “Take a Tour” or “Call Us”

You can communicate a lot more through your Call-To-Action! If you’re directing new buyers to your home buying guide, you can do that or even request them to check out the best shopping malls in a particular community.
Are you using CTAs that convey the benefits?

The power of retargeting is not leveraged properly in the real estate industry. The moment you see visitors dropping off...
11/30/2022

The power of retargeting is not leveraged properly in the real estate industry. The moment you see visitors dropping off from your website or Landing Page, you end up thinking that they can never be a part of your funnel.

Not really!

Social Media platforms like Facebook, offer amazing retargeting code snippets that you can use to re-target and re-engage your customers so that they don’t forget that you exist! Retargeting is especially recommended for realtors since home buying is a long process and buyers usually do a lot of “back-and-forth” before settling for the purchase of their homes. So, make sure you’re leaving no stone unturned to make your buyers notice you though they have ignored you the first time.

Real estate brokers can take their online visibility a notch higher by including long-tail keywords in their content. Lo...
11/23/2022

Real estate brokers can take their online visibility a notch higher by including long-tail keywords in their content. Long tail keywords are phrases that searchers deploy to find highly tailored search results.

So, instead of just targeting “homes for sale”, you can target “condos for sale in downtown Florida.”

11/22/2022

7 Real Estate Marketing Tips to Close More Deals in 2023!

3 Great Tips for Brokers and Agents to Generate Quality Leads A dialed-in lead generation strategy is critical for any r...
11/22/2022

3 Great Tips for Brokers and Agents to Generate Quality Leads

A dialed-in lead generation strategy is critical for any real estate broker/agent to maintain and increase their sales conversions. Here are three lead-generating pillars that can help you outperform your competitors and close more deals!

1. Capturing Leads
- Providing visitors to your website with quality and vital material is a great strategy to capture leads.
- A clear call-to-action must appear on all landing pages of your website. A basic and clean design is best for your website. For example - “book a free consultation”.
2. Qualifying Leads
- As marketers in real estate you must always balance the quality of your leads and the quantity.
- Employing a lead capture form either on your website or in an advertising campaign has a profound impact on the amount and quality of leads, as well as conversions.
3. Nurturing Leads
- Sometimes, not every lead is ready to purchase/sell a property. However, these are still valuable leads.
- These leads should be put into lead nurturing campaigns until they are.
- Examples of this include; email newsletters, sales calls, texts, and webinars. These will keep them engaged with you and interested in working with you when they are ready to purchase or sell their next property.

Build your lead-generating funnels around these pillars, and you’ll be off to a terrific start in 2023!

With the growing focus on “customer experience”, the addition of IDX tool on your site is actually a great way to boost ...
11/17/2022

With the growing focus on “customer experience”, the addition of IDX tool on your site is actually a great way to boost visibility.

However, what is IDX? IDX integrates real estate listings from a single MLS (Multiple Listings Service), showing them on your website. So your visitors enjoy direct access to information from a comprehensive database that’s updated on a consistent basis.

Make a better impression with personalized web design!

Start today

https://www.forscale.consulting/websites

With the growing focus on “customer experience”, the addition of IDX tool on your site is actually a great way to boost ...
11/17/2022

With the growing focus on “customer experience”, the addition of IDX tool on your site is actually a great way to boost visibility.

However, what is IDX? IDX integrates real estate listings from a single MLS (Multiple Listings Service), showing them on your website. So your visitors enjoy direct access to information from a comprehensive database that’s updated on a consistent basis.

Make a better impression with personalized web design!

Start today!

We are one of the best real estate website design companies in the USA. Enhance your online presence with a high-quality, custom website for your brand. Call now!

Market update on housing starts.
11/06/2022

Market update on housing starts.

NAR Chief Economist Lawrence Yun reacts to latest Census Bureau data on housing starts.

11/06/2022

How to stand out from the crowd 🤔

Market and inflation update and trends
11/06/2022

Market and inflation update and trends

NAR Chief Economist Lawrence Yun reacts to inflation in the latest Consumer Price Index (CPI).

04/04/2022

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