PR Works

05/11/2026

Do you have an auto body repair shop on your speed dial? Great coverage for PR Works Client the Massachusetts Auto Body Association.

To help drivers protect themselves, MABA has come up with 10 questions consumers should ask when choosing an auto body shop.

05/07/2026

A podcast appearance is a blank canvas. As the guest, more often than not, you get to paint your own picture. That's exactly what our clients Damien and Jessica Zouaoui of Oakwell Beer Spa did on The Necessary Entrepreneur. Check it out.

What happens when you combine craft beer, wellness, and world class hospitality?In this episode of The Necessary Entrepreneur, host Mark Perkins sits down wi...

05/05/2026

Are you considering selling your business? Join our upcoming webinar on exit planning to gain invaluable insights from seasoned experts in the field. Learn about the importance of starting early, understanding the sales process, and the significance of valuation to maximize your business's worth. Don’t miss this opportunity to prepare effectively for your next chapter. Reserve your spot today!

https://conta.cc/3QEowK9

Email from PR Works How Exit Planning and Selling Your Business Work Together webinar, Wednesday, May 27th 12-1pm Planning your exit? Start here. Selling your business may be the biggest financial dec

04/28/2026

Most prospects don’t make decisions based only on what you tell them.

They look you up.

Website. LinkedIn. Google.

If they find recent articles, media mentions, or insights—you’ve already built trust before the conversation even starts.

That’s where PR quietly drives sales.

It’s not about having big news.
It’s about showing up consistently so you’re the obvious choice when the timing is right.

Read this week’s PR Pointers: [link]
https://conta.cc/4daSMVF

Email from PR Works Make it easier for prospects to say yes How PR drives sales (even without news) Your PR isn’t just for prospects. It’s for the deals already in motion. Why it matters Think about

04/07/2026

Explore the benefits of passive marketing, where your visibility continues to grow even when you're not actively working. By leveraging PR, newsletters, and social media, businesses can create a foundation for lasting visibility. This approach not only supports ongoing outreach but ensures that your marketing efforts are continuously at work, generating opportunities and engagement. Learn how to establish a system that sustains your visibility.

https://conta.cc/48mrFnN

Email from PR Works Even during maternity/paternity leave, visibility didn’t stop. Passive marketing: visibility that works while you don’t We’ve all heard the phrase “passive income.” Make money whil

04/07/2026

Over the years, PR Works has done some of our best work for franchisors and getting placements in trade publications. Exhibit A for Oakwell Beer Spa, https://www.franchising.com/news/20260401_beer_and_bubbles_oakwell_beer_spa_reimagines_mothers_day_spa_day.html.

Years ago, a Mother’s Day that included Mom being soaked with beer might have been considered a disaster.

04/06/2026

Damien and Jessica Zouaoui of Oakwell Beer Spa continue to tear it up on podcast. This time on the Goal Crazy Podcast. Here's a clip.

04/01/2026

Some nice coverage for PRW Client Oakwell Beer Spa.

Beer baths, brunch alternatives and self-care experiences redefine how families celebrate Mom. Denver and Highlands Ranch, CO, April 1, 2026 -- Years ago, a Mother’s Day that included Mom being soaked with beer might have been considered a disaster. Since the opening of Oakwell Be...

04/01/2026

Big feature alert for our client, Oakwell Beer Spa 🍻

From a unique “beer bath” concept to a scalable franchise model, Oakwell is redefining what wellness can look like—blending spa treatments with craft beer culture in a way that’s attracting new audiences and strong demand.

Check out the full story in Franchising Magazine USA:
https://franchisingmagazineusa.com/special-feature/from-beer-bath-to-business-model-how-oakwell-beer-spa-became-a-franchise-ready-wellness-concept/

By Damien and Jessica Zouaoui

03/31/2026

"Jessica and Damien Zouaoui pitched 40 banks, and all of them said no." That's just one of the pearls that came out of a podcast appearance for PR Works client Oakwell Beer Spa. Fortunately, the Jessica and Damien didn't take no for an answer and are now franchising their spa. Check it out.

In this episode of Recipe to Revenue, host Leah Messina talks with Jessica and Damien Zouaoui, co-founders of Oakwell Beer Spa. After quitting their corporate jobs in NYC and traveling the world, they returned with a radical idea to combine craft beer culture with high-end wellness. They share the g...

03/31/2026

The Log Cabin Story. It's the beauty of podcasts. You often get a chance to tell your story and capture it for all time. That's what Damien and Jessica of Oakwell Beer Spa, a PR Works client, recently did on the Witness Business Podcast.

In this episode, we sit down with the couple behind a one-of-a-kind beer bath business you've probably never heard of. Until now. After quitting their jobs, ...