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The Good are trusted conversion experts who grow online sales and conversions through data-backed website design and user experience testing.

More onboarding questions don't create more personalization. And it often creates more friction.We reviewed the first 30...
10/20/2026

More onboarding questions don't create more personalization. And it often creates more friction.

We reviewed the first 30 days of the trial experience across 30 SaaS products. Only about a quarter showed survey answers visibly changing what the user saw next. The rest asked comparable, sometimes longer, questions and served up the same generic dashboard regardless of the answers.

The ones that got it right weren't asking more. They showed the payoff right away, inferred what they could instead of asking, and held pricing and sales prompts until after the user reached real value.

Get the full breakdown here:

We break down what successful SaaS products are doing to get it right.

The best AI products don't just charge for usage. They make the constraint feel fair. We studied how some of the top too...
10/17/2026

The best AI products don't just charge for usage. They make the constraint feel fair. We studied how some of the top tools name, price, and message their usage limits.

The findings? Seven patterns kept showing up, and together they show what your SaaS can borrow when an AI feature comes with a cap.

Get our full breakdown:

What your SaaS can borrow from the top AI Tools

Can you name who owns the day-12 email in your onboarding flow? Not the strategy doc. The actual send.95% of the SaaS le...
10/14/2026

Can you name who owns the day-12 email in your onboarding flow? Not the strategy doc. The actual send.

95% of the SaaS leaders we surveyed say Marketing and Product are well-aligned on the first 30 days. But only 9% report complete, seamless ownership across that window and 39% say a significant portion of it is nobody's job. Agreeing on the goal and owning the touchpoints that get you there turned out to be two very different things.

Here's where the gaps tend to hide:

When The First 30 Days Aren’t As Under Control As You Think.

Pain points don't create customers.Rob Snyder, author of "The Power of Pull" and a Harvard Innovation Labs fellow, makes...
10/12/2026

Pain points don't create customers.

Rob Snyder, author of "The Power of Pull" and a Harvard Innovation Labs fellow, makes the case that most product teams are chasing the wrong signal. People live with annoying problems they never act on, so pain alone doesn't drive purchasing.

What actually moves someone to buy is a problem landing at the top of their mental to-do list, usually because something forced it there.

We sat down with Snyder to unpack his framework for spotting real demand versus polite interest, and why it applies just as much to mature SaaS teams prioritizing a roadmap as it does to first-time founders.

Read the full interview:

The author of The Power of Pull shares what he thinks most teams get wrong when it comes to customer demand.

What do you cut when you're finally building mobile for a product that's lived on desktop for years?If you’re Kyle Phill...
10/09/2026

What do you cut when you're finally building mobile for a product that's lived on desktop for years?

If you’re Kyle Phillips, Ninety’s CPO, you decide to skip feature parity, skip native development, and ship a deliberately incomplete beta.

His team scoped the first version around jobs to be done on the go, deliberately leaving out features that felt standard on desktop until real usage showed they were actually needed.

They also favored a cross-platform framework, betting speed and a familiar interface mattered more than a fully native build.

The results: 30,000 users and a top 100 App Store ranking within 30 days, and feedback that skewed toward feature requests rather than usability complaints.

Read the full breakdown:

They decided to ship a deliberately incomplete beta, and customers loved it.

What's one of the most common mistakes in SaaS free trial design? It's not a dramatic failure; it's a survey nobody uses...
10/06/2026

What's one of the most common mistakes in SaaS free trial design? It's not a dramatic failure; it's a survey nobody uses.

Across the 30 tools we analyzed over 30-day trials, a majority asked new users about their role, use case, or team size at signup and then changed nothing downstream based on the answer. It's a low-stakes mistake individually, but it adds up to a lot of wasted first impressions.

And on the other end of the trial: how a product handles cancellation says as much as how it handles signup.

Get all ten patterns we mapped from real trial data (not benchmark reports) in the full article:

We're sharing our findings after trialing 30 different SaaS tools for 30 days.

Roughly 80% of subscribers never came close to their AI credit limit.That was the problem a leading creative software co...
10/03/2026

Roughly 80% of subscribers never came close to their AI credit limit.

That was the problem a leading creative software company brought to us. Its own research showed their users didn't understand what a credit was, what it was worth, or how fast they were spending it. So they rationed their usage, even with plenty left.

Before touching the pricing page, we looked at how some of the top tools handle credits and limits. Seven clear patterns emerged that point to four underlying decisions:
- how clear to be about cost
- how visible the balance should be
- whether to degrade gracefully or stop hard
- whether the upsell leans on value or urgency

Read our complete findings here:

What your SaaS can borrow from the top AI Tools

60% of trial conversions happen between day 8 and day 30. Most onboarding sequences are still built like everything hing...
09/30/2026

60% of trial conversions happen between day 8 and day 30. Most onboarding sequences are still built like everything hinges on day one.

In our survey of 161 SaaS leaders, only 12% of conversions happen in the first 24 hours, yet the emails and prompts users get in those first few days are often written to close the sale rather than build the case. If your onboarding sequence hasn't been checked against actual conversion timing this quarter, it's worth a look.

Full breakdown of the data here:

When The First 30 Days Aren’t As Under Control As You Think.

Only 12% of users convert in their first 24 hours. Most convert in weeks 2 and 3.Yet plenty of onboarding email sequence...
09/28/2026

Only 12% of users convert in their first 24 hours. Most convert in weeks 2 and 3.

Yet plenty of onboarding email sequences are still pushing for the close on day one.

We asked 161 SaaS leaders about this mismatch:

What SaaS leaders get right, and miss, in the most critical window of the user journey.

You can find best-practice lists for free trials all over LinkedIn. But what does a trial actually feel like from the in...
09/21/2026

You can find best-practice lists for free trials all over LinkedIn. But what does a trial actually feel like from the inside, day by day?

We signed up for 30 real SaaS tools across 6 categories and lived inside each trial for 30 days straight, logging every email, paywall, and cancellation attempt. Ten patterns showed up often enough to be worth naming: from trust-eroding trial models to onboarding surveys that go nowhere to cancel flows that are quietly harder than signup.

Read the full breakdown here:

We're sharing our findings after trialing 30 different SaaS tools for 30 days.

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