Oregonian Media Group

08/28/2026

77% favorability is a powerful advantage. But if prospective customers don't know you exist, it can't drive growth.

The most successful institutions are turning financial education content into awareness, trust, and future membership.

Read more: https://hubs.ly/Q04vLC490

08/21/2026

You're generating leads. The phone is ringing. Forms are being filled out.
So why aren't more prospects becoming customers?
The answer may not be lead quality.

Today's buyers research your business the moment they contact you. Reviews, website experience, social presence, and brand credibility all influence whether they take the next step.

If leads are disappearing after first contact, it may be time to examine the trust signals your brand is sending.

Read more:

You need more jobs. Revenue is flat. So you do what seems logical and sign up for HomeAdvisor or Angie's List and start buying leads.  At first, it feels like progress. But three months later, you're working harder than ever, with thinner margins, because you are fighting others buying the

08/19/2026

Local banks and credit unions are the most favorably viewed financial institutions in America. 76% and 77% favorable, respectively. Higher than every national bank. Higher than every fintech.

But consumer preference doesn’t automatically become consumer choice. The institutions that win account openings are the ones with always-on awareness strategies — in search, in social, in AI-powered answers, and in community channels.

Our 2026 American Financial Consumer report gives you the data, the framework, and the playbook. Download your free copy: https://hubs.li/Q04tDRq00

08/11/2026

Furnace dies, pipe bursts. Nobody grabs the phone book anymore. They Google it.

97% of homeowners research online before booking. If you're not on page one, you're invisible.

Visibility next to trusted local news content beats a random banner ad every time. That's instant credibility, not just a click.

Learn more:

For plumbers, HVAC technicians, roofers, and electricians, local visibility is the difference between being the first call and being forgotten. 

08/10/2026

Most businesses think one great campaign wins a customer. The businesses actually winning are doing something different: https://hubs.li/Q04sj7Gl0

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How Consistent Marketing Builds Trust and Predictable Growth You have two competitors: the business across town and the skepticism prospects carry before they ever contact you. The second one is harder to beat. It does not respond to a single campaign or a great offer.   Predictable busi

08/07/2026

Weather's coming for your customers' pipes, roofs, and furnaces. Is your advertising ready to catch them the moment it hits?

Weather-based advertising switches on automatically when the freeze, storm, or snow hits, putting your ad in front of homeowners the second they start searching. Set it up now, let the weather do the targeting all season long.

Learn more:

For home service companies, weather isn’t just conversation—it’s revenue.

07/31/2026

Stop paying to build someone else's brand.

When you buy leads you're not getting an exclusive customer. That same homeowner's info gets sold to 4-5 of your competitors too. You end up competing on price against strangers, while your ad dollars fund their brand recognition, not yours.

The fix isn't complicated: invest that same budget in building a brand homeowners already trust before they ever search for a quote. Higher close rates. Better margins. Equity that compounds instead of resetting every month.

Read more:

You need more jobs. Revenue is flat. So you do what seems logical and sign up for HomeAdvisor or Angie's List and start buying leads.  At first, it feels like progress. But three months later, you're working harder than ever, with thinner margins, because you are fighting others buying the

07/23/2026

Step into the shoes of your new customer for a day. How easy was it to get in contact with your sales team? How long did you wait to hear back? What would make you second guess working with your company?

Auditing your booking flow is important for home service businesses. It tells you how to improve customer experience and where you are losing leads.

Check out other marketing tweaks you can make to keep your business growing ➡️

Whether you’re a plumber, roofer, or HVAC contractor, your marketing should help you stay visible, trusted, and busy—no matter the season. 

07/16/2026

In one month, a single display ad campaign brought in 1 out of every 3 site visitors for our client.

The secret wasn't spending more. It was spending smarter. Instead of paying the same price for every ad no matter where it showed up, they used automated bidding to put money behind the placements that actually worked.

Looking to give your business a boost? Let us help you out.

A regional home services leader leverages premium, high volume display tactics to strengthen market position and drive one third of all sitewide active users, demonstrating the value of automated bidding in a growth focused digital strategy.

07/01/2026

Data tells you what happened. It doesn't make your campaign better.
Learn what actually moves the needle.

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Tracking marketing metrics is necessary, but data alone does not move the needle. Learn how to make every marketing dollar work harder over time.