Wells Gaming Research (WGR) is a leader in casino gaming consulting, market assessments, feasibility studies, and competitive research. Highlights of our services include:
Casino Player Counts
WGR’s casino player count service has become the standard for measuring relative player count activity in the seventeen markets currently served by WGR. This timely market research service provides client c
asinos with the data required to compare their player count performance with each of the competing casinos located in their respective gaming markets. WGR’s casino player counts have proven to be accurate enough to allow an investment research firm to forecast quarterly casino revenues for public gaming companies within less than a 2% variance. Casino Market & Feasibility Studies
WGR offers a wide range of casino related consulting services. Our databases contain over 700,000 player counts and include many of the major gaming markets in the US. This exclusive player count information provides a proprietary resource that is unmatched for analyzing player volumes and competitive position. WGR has developed a custom, proprietary, gravity model for use in estimating casino gaming revenues as well as for evaluating the impacts of increased competition on revenues of existing casinos. WGR’s gravity modeling methodology has proven to be a flexible and effective tool for estimating gaming revenues for casino projects where the interplay with existing and/or proposed competing casinos could affect future gaming revenues. Slot Inventories
WGR conducts detailed slot machine inventories for casino clients who want to compare their slot capacity with competitors on a detailed basis by game. Key types of information that can be collected on each machine includes: base game name, manufacturer, bonus type, coin denomination, maximum number of coins/lines/credits, game type, wide-area progressive, multi game, and/or any other available information desired by the client. Expert Witness Support
Richard H. Wells, president of WGR, has provided expert witness services to attorneys in casino gaming industry litigation cases. Wells has also provided expert witness support and testimony on Nevada legislative issues regarding casino gaming and business tax proposals.
