06/02/2026
Alex just got back from Social Media Marketing World in Anaheim, learning what’s working in paid ads and where AI is heading.
Here’s the big takeaway: AI is only as good as the direction you give it.
Before using AI for content, ads, or marketing strategy, brand voice guidelines have to come first. AI can be helpful, but without a clear brand voice, it gets generic fast. That’s why we’ve implemented brand voice guidelines for all of our clients, so the content actually sounds like them.
Another takeaway? Claude is where it’s at. We use a platform that lets us toggle between different large language models, and Claude continues to stand out when it comes to copywriting and marketing-focused work.
And finally, those big AI ideas you want to implement but have no idea where to start? AI can help with that too. Tell it the outcome you want, ask what it needs from you, and have it create the right prompt to get you there.
AI is not replacing strategy. It’s helping us move faster, think bigger, and create better work when it’s guided the right way.
