JAM Collective

06/04/2025

is a Drink Disruptor! That’s what has to say about their game-changing filters that make clean drinking water possible for millions of people.

Check them out in the full list of Food & Wine Game Changers of 2025.

05/13/2025

Calling all friends of JAM Collective - Are you attending Outside Festival & Summit in Denver, CO this month? We want to know, as we might be scheming up a little meet-up of our own surrounding the event.

Fill out the form linked in our bio to let us know that you’re attending Outside Festival & Summit or will be in the Denver area between May 29th and June 1st and we’ll be in touch with our plans!

04/17/2025

had found its way to ’s Instagram as her profile picture. Well-loved in all its glory, the Titanium Aurora Bottle is having a much deserved moment of fame, covered by at .

03/14/2025

“The standard capacity for MagSafe wallets is three cards, enough for you to go out with an ID, a debit card, and a credit card.…But what if you want to bring a few bills—and don’t want them loose in your pocket?”

Check out the Detachable Wallet topping ’s picks for MagSafe wallets.

03/07/2025

Celebrate International Women’s day by learning about RnD (Research and Development), the first-ever all-women backcountry snowboarding contest. Created by Robin Van Gyn and sponsored by Arc’teryx Equipment, Michelle Bruton covers the importance of events like this for women in sports in Forbes.

03/06/2025

JAM Collective is celebrating 25 years!

Founded in 2000 by Julie Atherton, JAM Collective has grown from a single-person endeavor to a thriving agency with a diverse team of experts known for delivering exceptional results that move the needle while building brands for the long haul.

We owe a huge thank you to every brand partner, team member (past and present), and partnering organization that has made these 25 years full of exciting adventures and inspiring stories.

Cheers to the years to come!

JAM Collective, a premier boutique agency specializing in public relations, social media, communications, events, and strategic partnerships, proudly announces its 25th anniversary. Over the past quarter-century, JAM Collective has established itself as a trusted partner for some of the world’s mo...

10/30/2024

We are thrilled to see both the Sip and and ’s MO/GO featured in ’s list of Best Inventions of 2024.

These brands and their teams have put in an incredible effort to innovate products that will change the world for the better.

10/09/2024

You can’t escape the Dragon. 🐉 x

This unique evolution of one of our most unattainable, ultra-rare, re-imagined hunting pack turned urban legend – Scape Artist, has returned in its new form. The DRAGON 2.0 combines years of innovation, tactical design expertise, and upgraded features to create the perfect everyday carry pack.

These packs can be difficult to get your hands on. Don’t miss out.

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09/27/2024

We went and saved the best for last for day 3 of the JAMboree.

We started the day off with a little morning yoga at the Campfield (helloooo sunshine!) and then headed out on a gorgeous hike to Cape Disappointment. Our friends helped lead the way with perfect point to point trail navigation and kept our feet dry and cozy on the hike.

When we got back to camp, it was time for crafts with and . And after all that hikin’ and craftin’ we were thirsty and hungry. So we slurped down some water with and then we were treated to a super yummy and steamy bowl of ramen with and .

We said some tearful goodbyes this morning to our amazing 2024 JAMboree Squad but fret not, we are already dreaming up 2025’s JAMboree!

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09/27/2024

Today we took a trip out to postcard perfect Oysterville with our old friends at and our new best friends at Oysterville Sea Farms (). We learned SO much about oysters and shucked our little hearts out.

We also set out into Willapa Bay, a paddler’s paradise and we had a great time with our friends while staying dry with . All topped off with warm miso soup in our tumblers.

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09/25/2024

Day 1 of the 2024 JAMboree at was a delicious success!

Our guests were welcomed to their own humble abodes in their Field Sites and we all enjoyed a delicious dinner by the one and only .yoshi - best.chef.ever.

Then everyone retreated to the onsite Ofuro spa but not before their phones were treated to a “spa treatment” of their own thanks to .

Stay tuned on what’s in store today as day 2 unfolds!

08/22/2024

We put together a media event to help launch the “Home is where you take it campaign”, highlighting ’ backcountry vehicles.

Take a look at some visual highlights and go learn more about getting into the backcountry with Winnebago on their profile!

Thanks for bringing us on for this project, for the fantastic food, for the delicious beverages, and for leading our creative activations.

And of course thank you to our teammates , and for all your hard work.