06/17/2026
One of the most common problems in retail design? Work that looks absolutely stunning in a deckโฆ and then the production partner calls to say it can't be built. ๐ฌ
Clayton Marsh has spent 28 years making sure that call never happens. His approach โ "designing backwards" โ starts with materials, budgets, and installation logistics before the creative even begins. And the work isn't safer for it. It's even more creative.
We sat down with Clayton to talk about what most designers never learn after they hit export โ and why production fluency is the most underrated skill in retail and environmental design.
Read the full conversation: https://supergraphics.com/clayton-marsh-interview-designing-backwards/