Kris Waterman at MWF

09/02/2026

MarketSmart: Business, Leadership & Security in the Age of AI The way customers discover, evaluate, and choose local businesses has fundamentally changed. Search results are no longer just lists of links; AI answer engines are actively summarizing reputations, answering consumer queries, and recomme...

09/02/2026

See you at Market Smart 2026!

08/19/2026

What questions do you have?

08/01/2026

Here's a debut sneak peak of what we're rolling out this year for one of our clients.

We created these mascot characters about 2 years ago, and have been developing them, testing out different ways to position them, and have finally created something we're really proud of.

Meet Jack and Shim- the Smice brothers! The lovable characters and official mascots for The Smouse Brothers.

The talent of the people in our building amazes me. Great job, Dustin Males, Grace Gooley, Bonnie Ariella Jansen, Grace Miller and the entire team at Mid-West Family Marketing - Springfield, MO.

08/01/2026

Big things are happening at Zimmer Communications! 🎉

Pending FCC approval, Zimmer Communications plans to combine its Springfield operations with Mid-West Family's Springfield radio group. As part of the planned merger, we're excited to welcome four well-known stations to the Zimmer family: 104.7 The Cave, 105.1 The Bull, 102.1 The Won, and Q92.9.

Together with our current Springfield stations, this will allow us to serve even more listeners, support more local businesses, and continue investing in the local programming, personalities, and communities that make southwest Missouri so special.

We're excited for what's ahead and look forward to welcoming these stations to Zimmer Communications!

07/30/2026

07/30/2026

Two longtime radio companies in Springfield announced their plans to merge. Zimmer Communications and Midwest Family Radio say the move will bring their nine radio stations under one umbrella. These are stations like 104.7 The Cave, 98.7 The Dove, Q92.9, and Newstalk KWTO among others. Check out the story below ⬇️

07/16/2026

This is already happening! Time to adapt!

05/06/2026

Considering a brand mascot? It could be a game-changer for your business. Contact me to learn more. Mid-West Family Marketing - Springfield, MO Mid-West Family Marketing - Springfield, MO 🐾